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Projects & Clients

Discover a curated selection of consulting and copywriting missions carried out for luxury brands and lifestyle entrepreneurs. I support them in shaping their marketing and communication strategies with precision and creativity.

Inspired by a specific project? Click on the image to explore the behind-the-scenes of these inspired collaborations. 

Fragments ...

Explore a showcase of brand platforms, web editorial, e-commerce product descriptions, blog articles, and press kits crafted to elevate luxury brands and lifestyle entrepreneurs.

FRAGONARD PARFUMEUR

MAISON AVANI PARIS

SILLAGE PODCAST

BARBARA BUI

SATELLITE PARIS BIJOUX

LA LIGNE NUMÉROTÉE PARIS

"Reliable, organized, and dedicated, Justine makes it a priority to immerse herself in the subject, thoroughly research, propose a realistic timeline, and stick to it. Any rare feedback is quickly addressed. To top it off, Justine is a nice and considerate person. It's as if she were part of our team!"
Julie Dauchy
Presence Customer experience project manager

From SEO-optimized product descriptions and high-converting sales pages to brand platforms that define your identity and tailored training strategies for retail teams, I support visionary brands in crafting impactful and engaging narratives.

OREL PARFUMS GENÈVE

Industry Expertise

As a luxury and lifestyle marketing consultant and editorial specialist, I help luxury brands and creators express their unique identity. From fashion, jewelry, and beauty to hospitality and design, I craft compelling storytelling that blends excellence and refinement. I collaborate with both prestigious luxury houses and independent entrepreneurs, bringing a holistic perspective that bridges craftsmanship, innovation, and heritage. Always eager to push boundaries, I gladly welcome collaborations that explore new creative territories.

Fashion & Accessories

Capturing the essence of your creations to weave a story that resonates

image d'un vêtement et sac l'activité de rédactrice web pour la mode et maroquinerie

Ready-to-wear, luxury accessories, or second-hand fashion—at the heart of my work lies the craftsmanship, style, and emotion that define a collection’s uniqueness. From brand storytelling and e-commerce product descriptions to lookbooks editorials and press releases, every word is meticulously crafted to reflect your brand’s identity.

Watch & Jewelry

Shaping a marketing & communication strategy that illuminates your jewelry maison

I translate into words the radiance of a diamond, the intricacy of a setting, or the bold artistry of a gouaché.

High jewelry, contemporary designs, or fine watchmaking, I create compelling content in both French and English—designed to showcase established jewelry houses and independent designers at their finest.

Beauty & Fragrance

Infuse your content strategy with a sensory aura to spark emotion and desire

My words bring to life the alchemy of a fragrance, the touch of a skincare ritual, or the radiance of a makeup collection. From haute perfumery to beauty and wellness rituals, I craft content that awakens the senses and conveys your brand’s essence with precision and emotion.

Leisure & Hospitality

Translating your brand’s art of living, anchoring its identity or inspiring escape

Luxury hospitality, gastronomy, travel experiences, or wellness destinations—brands in the hospitality industry require storytelling that lives up to their promise of experience. Whether it’s a brand platform, customer experience audit, website copywriting, or press releases, I capture the sensory and emotional signature of one-of-a-kind destinations and products.

Culture, Art & Design

Shaping a strategy that speaks for your creative vision

Behind every artwork, object, or architectural project lies an intention. I bring your creations to life through words, unveiling their depth and uniqueness. Whether through brand identity, press releases, website content, or editorial features, I craft narratives that set you apart.

Creative Entrepreneurs

Crafting a bespoke story to elevate your voice and expand your reach

From personal branding and website copy to press kits, I support passionate creators, freelance and independent entrepreneurs in giving shape to their vision—ensuring it resonates with the right audience. 

I asked Justine to write articles for the Blog of our e-commerce website. Over 30% of our monthly visitors read her articles. These readers have a conversion rate 2 times higher than visitors who haven't read any! Our site has won several dozens of rankings on Google main page for our top keywords.

LABKORNER / YELLOWKORNER

DELOISON PARIS

MAISON MALEH TABLEWARE

ELLE d'ORIENT

MSustainable Luxury Fashionleather goods label et accessoires, ethical jewelry,independent and creative entrepreneursfragrance & perfume brands, skincare and cosmeticscreators and designers, architectes ou designers créant dans le respect de la planète et des savoir-faire : je les accompagne dans leur stratégie de communication.

MIELS MÉLISOR

Custom quote

Portrait souriant de Justine Grosset, consultante free-lance pour le luxe.

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Justine Grosset Studio

To discuss your project and receive your custom quote share your request via my contact form.

You can also browse here my FAQ to find answers to the questions you may have at this stage.

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