BLOG ARTICLES, PRINT & DIGITAL PRESS EDITORIALS
Articles | Copywriting
Blog articles are an essential component of an effective editorial content and inbound marketing strategy. Enriching your website with a blog section or a brand journal is a great asset for enhancing your visibility and reputation through organic search (SEO). Discover my insights and a selection of articles written for the magazines and blogs of the luxury brands and entrepreneurs I collaborate with.
Why do you need a brand blog?
A blog post provides added value for:
- Optimizing your organic search engine visibility (SEO) through strategically identified keywords.
- Generating qualified leads and traffic.
- Converting and retaining your audience with a thoughtful editorial approach.
- Enhancing your brand image by offering quality content that addresses the most frequently asked questions about your products and services.
- Enrich your content strategy by sharing articles on social media and in your newsletters.
why working with a luxury web copywriter?
Many brands do without a blog, or decide to create content in-house. But as often, good intentions are rarely kept in the long term. Luxury copywriting is a ful time job. Working with a freelance copywriter allows you to : - Save time to focus on your core business - Renew your inspiration - Publish new articles regularly - Captivate your readers - Master technical (SEO) and spelling skills.
What about SEO ?
A luxury copywriter merges SEO optimization with narrative writing. I create relevant and optimized texts that captivate your target audience while enhancing your website's ranking and authority. - Fluid and Natural Optimized Writing - Inclusion of Internal Links and Backlinks to enhance site navigation and reading experience - Writing of Meta Title and Meta Description Tags - Optimized Content Structuring (H1, H2, etc.) - SEO Research & Audit - Copywriting with your agency brief and provided keywords
Writing a good blog post 101
Before you start writing, I can advise you on : - the format of your blog posts - the editorial line of your brand blog - your editorial calendar - your brand tone of voice - the best keywords to use to improve your ranking - whether or not to use inclusive writing - the selection of your brand images or royalty-free photos. After a research phase, I start writing your blog post. Well-structured blog posts are a must for improved readability, clarity and traffic. I offer 2 rounds of revision. The article is then translated and rewritten in English or French. Enriched with meta tags and iconographic content, your blog article is ready to be published on your website, shared on social media or featured in your newsletter!
My luxury copywriting services for your website
It's best for a brand or entrepreneur to implement a content marketing strategy by publishing quality articles on a regular basis.
Bilingual luxury web copywriter, I write in French and/or English for French and international luxury brands and lifestyle media.
Blog Articles
Creation of website content for luxury and lifestyle brands, entrepreneurs and creatives. Short (350 words) to long (1,200 words).
Press & Magazine Articles
Writing feature articles and art and culture articles for leading print and digital media.
interviews & portraits
Interviews and portraits published online or in magazines. Preparation, interviews and transcription.
+300%
Increase in average monthly traffic
Following the publication of the first 4 blog posts.
Sustainable Luxury Fashion
Olistic the label
Creation of a bilingual online journal for the French sustainable luxury fashion brand. Monthly writing of SEO-optimized blog articles in French and English to improve trafic and conversion. Topics related to the brand's values and commitment to sustainability. Portraits and interviews with women entrepreneurs in fashion, luxury and art fields.
luxury shoes in limited edition
La Ligne Numérotée
Definition of the brand's editorial charter La Ligne Numérotée and writing of optimized blog articles in French and English for the dedicated website section. Themes linked to the values and commitment of the luxury brand.
French Leather Trade Organization
Alliance France Cuir
For Alliance France Cuir, I wrote two SEO-optimized articles, one on leather repair and the other on leather care. These professional blog posts, designed to inform and engage a wide audience, illustrate my expertise in specialized writing and web content optimization.
After entrusting me with the copywriting for her new website, Lucie, the founder of ESOES DESIGN, also commissioned me to launch her blog.
- Enriching and maintaining of her ditorial calendar
- Thematic research
- 2 monthly blog posts
- Newsletter to feature the articles
– A successful brand launch thanks to a strong visual identity
– New chapter, ESOES DESIGN introduces Lucie
Blog launch of the Parisian jewelry brand. Writing of SEO-optimized articles and monitoring of editorial calendar. Objectives : traffic, conversion and promotion of the brand savoir-faire and materials.
Topics: styles, materials, stones, jewelry trends & fashion weeks, look tips...
– Hoops earrings, a timeless trends
– Hand-crafted jewels : between art and craft
– Vintage jewelry, back to the future
botanical decoration
Herbarium Paris
Writing articles forthe brand's editorial strategy deployment. Interior design lifestyle brand.
Articles on plants, their virtues and legends, an endless source of inspiration for the brand's creations. Light, informal tone.
Customer experience agency
Presence
Research and creation of opinion articles in French and English to enrich the agency's content marketing strategy.
Highlighting retail and digital expertise in customer experience and satisfaction, and deciphering trends for the luxury goods market.
Phototrend.fr
online photo media
In 2020, I joined the editorial team at Phototrend, an online media outlet and magazine dedicated to photography, which reaches 300,000 readers each month. Every week, I participate in editorial meetings and write articles in French for the culture section, focusing on current photographic events. My contributions cover a range of topics, including news and photo exhibitions, thematic features, interviews with photographic artists, and reviews of books and monographs.
Epic
quarterly photo review
Epic is an independent photographic magazine that appears on newsstands every 3 months. The magazine focuses on in-depth features and articles, taking the time to reconnect with information and beauty. For each issue of Epic, I write a feature devoted to a contemporary photographer and the deciphering of his or her photographic style.
LabKorner - Yellow Korner
Photographic prints
I developed the blog and established the editorial calendar for LabKorner (formerly Zeinberg), the photographic lab of Yellow Korner photo galleries. Since 2018, I have written several SEO-optimized blog articles in both French and English. My focus includes technical and cultural content on photography, featuring profiles of photographers, artistic news, and photography tips.
4000
+1,3%
+8%
Articles published on the LabKorner - Yellow Korner website.