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BLOG ARTICLES, PRINT & DIGITAL PRESS EDITORIALS

Articles | Copywriting

Blog articles are an essential component of an effective editorial content and inbound marketing strategy. Enriching your website with a blog section or a brand journal is a great asset for enhancing your visibility and reputation through organic search (SEO). Discover my insights and a selection of articles written for the magazines and blogs of the luxury brands and entrepreneurs I collaborate with.

Why do you need a brand blog?

A blog post provides added value for: - Optimizing your organic search engine visibility (SEO) through strategically identified keywords. - Generating qualified leads and traffic. - Converting and retaining your audience with a thoughtful editorial approach. - Enhancing your brand image by offering quality content that addresses the most frequently asked questions about your products and services.
- Enrich your content strategy by sharing articles on social media and in your newsletters.

why working with a luxury web copywriter?

Many brands do without a blog, or decide to create content in-house. But as often, good intentions are rarely kept in the long term. Luxury copywriting is a ful time job. Working with a freelance copywriter allows you to : - Save time to focus on your core business - Renew your inspiration - Publish new articles regularly - Captivate your readers - Master technical (SEO) and spelling skills.

What about SEO ?

A luxury copywriter merges SEO optimization with narrative writing. I create relevant and optimized texts that captivate your target audience while enhancing your website's ranking and authority. - Fluid and Natural Optimized Writing - Inclusion of Internal Links and Backlinks to enhance site navigation and reading experience - Writing of Meta Title and Meta Description Tags - Optimized Content Structuring (H1, H2, etc.) - SEO Research & Audit - Copywriting with your agency brief and provided keywords

Writing a good blog post 101

Before you start writing, I can advise you on : - the format of your blog posts - the editorial line of your brand blog - your editorial calendar - your brand tone of voice - the best keywords to use to improve your ranking - whether or not to use inclusive writing - the selection of your brand images or royalty-free photos. After a research phase, I start writing your blog post. Well-structured blog posts are a must for improved readability, clarity and traffic. I offer 2 rounds of revision. The article is then translated and rewritten in English or French. Enriched with meta tags and iconographic content, your blog article is ready to be published on your website, shared on social media or featured in your newsletter! 

My luxury copywriting services for your website

It's best for a brand or entrepreneur to implement a content marketing strategy by publishing quality articles on a regular basis. 

Bilingual luxury web copywriter, I write in French and/or English for French and international luxury brands and lifestyle media.

Blog Articles

Creation of website content for luxury and lifestyle brands, entrepreneurs and creatives. Short (350 words) to long (1,200 words).

Press

Press & Magazine Articles

Writing feature articles and art and culture articles for leading print and digital media.

Micro

interviews & portraits

Interviews and portraits published online or in magazines. Preparation, interviews and transcription.

Interview fashion brand blog

+300%

Increase in average monthly traffic

Following the publication of the first 4 blog posts.

Sustainable Luxury Fashion

Olistic the label

Creation of a bilingual online journal for the French sustainable luxury fashion brand. Monthly writing of SEO-optimized blog articles in French and English to improve trafic and conversion. Topics related to the brand's values and commitment to sustainability. Portraits and interviews with women entrepreneurs in fashion, luxury and art fields.

luxury shoes in limited edition

La Ligne Numérotée

Definition of the brand's editorial charter La Ligne Numérotée and writing of optimized blog articles in French and English for the dedicated website section. Themes linked to the values and commitment of the luxury brand.

Article CSR luxury blog
Sustainable leather blog article
French Leather Trade Organization

Alliance France Cuir

For Alliance France Cuir, I wrote two SEO-optimized articles, one on leather repair and the other on leather care. These professional blog posts, designed to inform and engage a wide audience, illustrate my expertise in specialized writing and web content optimization.

I asked Justine to write articles for the Blog of our e-commerce website. Over 30% of our monthly visitors read her articles. These readers have a conversion rate 2 times higher than visitors who haven't read any! Our site has won several dozens of rankings on Google main page for our top keywords.
Justine is a pleasure to work with. Passionate, flexible, a good listener and talented, she always finds the right words to take us on an inspiring journey.
"Reliable, organized, and dedicated, Justine makes it a priority to immerse herself in the subject, thoroughly research, propose a realistic timeline, and stick to it. Any rare feedback is quickly addressed. To top it off, Justine is a nice and considerate person. It's as if she were part of our team!"
Julie Dauchy
Presence Customer experience project manager

Let's bring your editorial project to life

branding & visual identity studio

Esoes Design

ESOES Editorial blog

After entrusting me with the copywriting for her new website, Lucie, the founder of ESOES DESIGN, also commissioned me to launch her blog.

  • Enriching and maintaining of her ditorial calendar
  • Thematic research
  • 2 monthly blog posts 
  • Newsletter to feature the articles

A successful brand launch thanks to a strong visual identity
New chapter, ESOES DESIGN introduces Lucie

Costume Jewelry

Satellite Paris

Satellite blog posts
Satellite

Blog launch of the Parisian jewelry brand. Writing of SEO-optimized articles and monitoring of editorial calendar. Objectives : traffic, conversion and promotion of the brand savoir-faire and materials.

Topics: styles, materials, stones, jewelry trends & fashion weeks, look tips...

– Hoops earrings, a timeless trends
Hand-crafted jewels : between art and craft
Vintage jewelry, back to the future

botanical decoration

Herbarium Paris

Writing articles forthe brand's editorial strategy deployment. Interior design lifestyle brand.

Articles on plants, their virtues and legends, an endless source of inspiration for the brand's creations. Light, informal tone.

Journal Herbarium blog post
Luxury and China blog article
Customer experience agency

Presence

Research and creation of opinion articles in French and English to enrich the agency's content marketing strategy.

Highlighting retail and digital expertise in customer experience and satisfaction, and deciphering trends for the luxury goods market.

Phototrend.fr

online photo media
PHOTOTREND web articles

In 2020, I joined the editorial team at Phototrend, an online media outlet and magazine dedicated to photography, which reaches 300,000 readers each month. Every week, I participate in editorial meetings and write articles in French for the culture section, focusing on current photographic events. My contributions cover a range of topics, including news and photo exhibitions, thematic features, interviews with photographic artists, and reviews of books and monographs.

Epic

quarterly photo review
Epic Journalist magazine

Epic is an independent photographic magazine that appears on newsstands every 3 months. The magazine focuses on in-depth features and articles, taking the time to reconnect with information and beauty. For each issue of Epic, I write a feature devoted to a contemporary photographer and the deciphering of his or her photographic style.

LabKorner - Yellow Korner

Photographic prints
Articles de blog site photographie

I developed the blog and established the editorial calendar for LabKorner (formerly Zeinberg), the photographic lab of Yellow Korner photo galleries. Since 2018, I have written several SEO-optimized blog articles in both French and English. My focus includes technical and cultural content on photography, featuring profiles of photographers, artistic news, and photography tips.

4000


Unique visitors / month
Conversion


+1,3%

+8%

Increased traffic

Articles published on the LabKorner - Yellow Korner website.

Regular quality blog posts for your website

Justine Grosset Studio

To discuss your project and receive your custom quote share your request via my contact form.

You can also browse here my FAQ to find answers to the questions you may have at this stage.

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