newsletters & emailing
why hire a luxury copywriter for your emails and newsletters?
In a newsletter, every word matters. Trust a professional copywriter to craft engaging texts enhanced by storytelling. Spelling, in both French and English, must be impeccable. Just like a blog article, establishing a brand or personnal newsletter requires careful consideration of an editorial line and tone of voice that reflect your brand identity to captivate your target audience. To ensure conversion and retention, consistency is key; therefore, it’s advisable to outsource this time-consuming task. By entrusting the writing of your email campaigns to a web copywriter and utilizing an email marketing software (like Mailchimp, Mailjet, or Sarbacane), you can relax and focus on your core business.
Newsletters & Emailing | Copywriting & Design
An attractive and relevant newsletter is an essential part of any inbound marketing strategy, and will help build loyalty among your target audience. A newsletter and emailing suite is a cornerstone of a strong content marketing strategy.Sending newsletters creates a consistent touchpoint with your target audience, prospects and clients. Whether automated or manual, your email campaigns are integral to your customer relationship and overall client experience.
To ensure your newsletter doesn’t end up as a message in a bottle but lands in the inbox of your recipients, develop a sustainable CRM strategy alongside a freelance marketing and communication professional.
Why create and send a newsletter?
Our inboxes are overflowing with emails. Sharing our personal data with a brand or an entrepreneur is a significant act of trust. A monthly, weekly, or even daily newsletter presents an equal opportunity to engage with your subscribers while also posing a renewed challenge with each email campaign. A newsletter increases recruitment and drives traffic to your website, serving as an excellent tool for attracting new customers and enriching your email database with qualified contacts. A newsletter also enhances conversion rates; by promoting inspiring themes or special offers, your email campaigns help retain and engage your community. Implementing a monthly or bi-monthly newsletter will already contribute to the success of your project. Only a well-crafted content strategy will limit the unsubscribe rate from your mailing list.
How to write a good newsletter?
An effective newsletter is part of a broader content marketing strategy. The first step is to ensure a good deliverability rate by maintaining an up-to-date recipient list. To maximize open rates, the content of your newsletter should consider the relationship between the email recipient and your brand. In addition to one-off communications (such as launches, events, and special offers), a thoughtful CRM strategy includes personalizing emails that enhance your customer relationship. These sequenced communications can be easily automated via your website and its CRM. Entrusting the writing of your automation templates to a luxury specialist and freelance web copywriter ensures that your customer emails are relevant and that the content aligns with your brand identity and business objectives (such as sign-ups, welcome emails, abandoned cart reminders, thank-you notes, and order follow-ups). My strategic support will provide you with competitive benchmarking and tailored recommendations. I will assist you in segmenting your contact list and defining the sequences for your automated email campaigns to improve open rates and click-through rates.
My copywriting services for your emails & newsletters
Once we establish the sending frequency and objectives of your email suite, we define relevant topics or align with your editorial and commercial calendar.
As a freelance web copywriter, I create concise, impactful, and structured email content (including subject lines, titles, body text, and calls to action) that complements your brand imagery.
Bilingual in French and English, I can write or translate your newsletters, allowing you to engage with your French-speaking and international clientele while considering the cultural nuances of your target markets.
I also provide a concierge newsletter service that includes not only the writing of your newsletter but also the creation of its template and layout, ensuring alignment with your brand guidelines. I primarily work with the CRM tool Mailchimp but can adapt to your CRM solution.
Additionally, I design for your website the content for the landing page to which your newsletter will direct your contact list. Guided by my expertise, you’ll be ready to launch your email marketing campaign effortlessly.
crm segmentation
Based on your client database and strategic objectives, I work with you to develop your customer segmentation and CRM strategy. By creating tailored customer profiles, targeted email campaigns, and thoughtful customer journeys, we can boost your performance while improving customer experience and satisfaction.
emailing
To convert your prospects into loyal customers and establish your brand as a trusted label, your automated emails are priceless. Whether it’s for abandoned carts, order confirmations, or post-purchase satisfaction, I craft automated emails aligned with our brand's tone of voice and your brand identity. Each scenario takes into account your customer journeys and CRM segmentation.
newsletters
To foster a lasting relationship with your community and inspire your target audience, I write and design your customer newsletters. By collaborating on your editorial calendar, I ensure consistency and inspiration in your communication campaigns. Each send-out considers your customer journeys and CRM segmentation.
landing pages
I design the landing pages needed to link your newsletters and customer communication campaigns to your website. Whether launching a collection, hosting a brand event, or facilitating pre-orders, give your brand a platform that reflects your ambitions.
Sustainable Luxury Fashion
Olistic the label
Design and copywriting of the sustainable luxury brand's newsletters in French and English.
Highlighting new products and sustainable collections through storytelling. Promotion of brand events (collection presentations, pop-up stores, points of sale openings, etc.).
Creation of editorial content for the landing pages of the sustainable luxury fashion brand's website.
handcrafted luxury leather goods
Partisan Collector
Writing newsletters with an editorial tone for the committed leather goods brand, all its creations are handcrafted by Parisian artisans. This copywriting mission includes content in both French and English, featuring an introduction to the brand and its strong commitments, as well as presentations of new collections.
branding & visual identity agency
Esoes Design
Creation and Writing of Monthly Newsletters for a Swiss Branding Studio. I designed and wrote two monthly newsletters in French for the Swiss branding studio, highlighting the studio's expertise and services while promoting blog articles crafted for the company’s blog. The content was structured according to the CRM tool’s specifications (including titles, subtitles, body text, and calls to action).
fashion & lifestyle
Maison Père
I crafted editorial newsletters in French for a brand inspired by art and architecture, offering fashion, furniture, and decor.
Inspiration themes or topic related to Maison Père commercial calendar:
- In the footsteps of John Lautner, the Sheats Goldstein Residence
- Discover the Stahl House
- Pop up stores
- Christmas selection
- Collection launches
Premium fashion brand
The Kooples
I wrote French and English newsletters for the French fashion brand in collaboration with their CRM and e-commerce teams. These newsletters highlighted new drops and collections, content infused with storytelling to strengthen the brand image within its subscriber community.
Highlighting new products and collections through a storytelling-infused approach to reinforce the brand's image with its community of subscribers.
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Open rate
Click-through rate
Conversion rate
Performance Metrics for Zeinberg - Yellow Korner Mailings. Performance evaluation (in points) of mailings promoting my blog posts for Zeinberg - Yellow Korner.
A monthly breeze of inspiration in your inbox
I envisioned this newsletter as a parenthesis, a space to step back and share what fuels my writing and projects.
Cultural inspirations, behind-the-scenes glimpses of my collaborations, reflections on luxury trends, marketing, and writing… Along with my latest favorites and discoveries. Every month, discover my curation thought for curious and creative minds.
