Catalogs, lookbooks, packaging & print
catalogs & marketing materials | Design - copywriting
An effective content strategy allows you to communicate with your audience not only online but also in-store until thevery moment they encounter your products.
Does an e-commerce brand really need physical communication elements?
Well-crafted product descriptions for the web, brand pages, and landing pages are essential for any brand, especially for a Digital Native Vertical Brand (DNVB). However, your customer experience extends beyond your website. Have you ever felt disappointed by a lack of attention after completing a purchase? The excitement surrounding unboxing and haul phenomena is no coincidence: packaging and communication elements are integral to a brand's storytelling and significantly contribute to its success. When your customer makes an online purchase on your brand website, it’s not the end; it's just the beginning of a lasting, personalized relationship. I help you achieve your commercial goals while thanking your customers for their trust and purchases, informing them, and inviting them to deepen your relationship.
Copywriting for your customer relationship
Brochures, lookbooks, and thank-you cards allow you to engage with your customers, reassuring them, inspiring them, and fostering loyalty to turn them into ambassadors for your brand.
Here’s a non-exhaustive list of elements I can assist you with through my consulting and copywriting services in both French and English.
I guide you in creating a dialogue with your customers in-store, sincerely thanking them for their e-commerce purchases, and surprising and inspiring them throughout your customer relationship.
Brochures, lookbooks, catalogs & leaflets
Brand brochures, collection catalogs, visual merchandising elements, as well as care guides and tips are great marketing tools for your luxury brand.
thank you cards - thank you note, labels
Authenticity cards, label tags, and thank-you notes for an e-commerce purchase, :brevity doesn’t always equate to simplicity. I assist you in designing and writing these very important communication materials.
texts for your packaging & POS
Communicating legal information while conveying your brand identity in just a few words is the goal of the texts intended for your packaging and point-of-sale materials for retail locations or trade shows.
books & magazines
Luxury brand coffee table book or brand magazine, I support you from the definition of your editorial plan and writing phase through to the final proofreading for a luxury brand coffee table book sold or gifted to your VIP clients.
lipcare & luxury lip treatments
Monika Heiligman
The luxury brand, an expert in non-invasive volumizing lip treatments, commissioned me for web copywriting, product naming for its beauty line, and the design and writing of editorial content for its client brochure and packaging elements
Orchestrated during the Cannes Film Festival, the brand's launch was a great success, thanks in part to the luxurious gift set and brochure developed together for this special occasion.
skincare, fragrances & cosmetics
Byredo
The European luxury brand BYREDO stands out with its range of lifestyle products, all conceived by founder Ben Gorham to capture memories and emotions.
In addition to the brand's signature fragrances, BYREDO offers candles and leather accessories, as well as makeup collections sold online or in physical stores.
To assist sales teams in introducing these products and beauty routines, I crafted short, evocative texts that describe the experiences of these fragrances, brushes, color sticks, and lipsticks, along with application tips. This content aims to convey the brand's unique vision of beauty through point-of-sale materials in retail locations.
Fragrance - Fashion - Lifestyle
FRAGONARD
Collaborating with Maison Fragonard, an icon of French art de vivre, is an opportunity to create print communication tools that combine storytelling with commercial effectiveness. Each month, I craft direct mailings that invite customers to discover Fragonard’s latest offerings in fragrances, fashion, and tableware while rewarding their loyalty. In parallel, I develop optimized e-commerce product descriptions that highlight online the authenticity and refinement of Fragonard’s creations. These communication materials, aligned with the brand’s omnichannel strategy, reflect Fragonard’s poetic and radiant universe while meeting the expectations of a diverse and discerning clientele.
sustainable luxury fashion
Olistic the Label
Products & brand labels
Design and Copywriting (French/English) for the collection labels of Olistic the Lable, a sustainable luxury ready-to-wear brand. I crafted the design and words od the collection labels for the sustainable luxury ready-to-wear brand. This included highlighting the brand's identity, showcasing its craftsmanship, the natural fabrics used, and the brand ethical certifications.
Collection lookbooks
Design and copywriting (French/English) for the collection presentations of the sustainable luxury fashion brand. This involved thoughtfully naming the collection pieces, highlighting inspirations, seasonal materials, colors, and cuts, while deepening the brand storytelling.
The digital and printed lookbooks were distributed during the brand's events (such as pop-ups and press days) and included with e-commerce orders.
publishing project
Writing of a fashion book
Ljubinka, a Swiss image consultant and personal stylist, had a dream: to publish a book to share her vision of fashion and its transformative power in our lives. I assisted her from conception through writing to the launch of her fashion guide.
I accompanied her from conception to writing to the launch of her book.
Spanning 200 pages organized into 21 thematic introduced like appointments, I highlighted the stylist expertise. To create an engaging immersive experience, an additional 50-page activity leaflet comes with the book.
Offered to her best clients and available on her website, in bookstores, concept stores, and pop-up shops, "Me, Myself & My Dressing" stands as a shining example of success for this unique mission akin to ghostwriting.
Botanical interior design
Herbarium Paris
certificates & authenticity cards
Creation of texts on the origins and properties of the flowers and plants offered by the Parisian lifestyle brand. Botanical certificates to be sent with each e-commerce order and to be handed out in the store.
Unisex hand-embroidered ready-to-wear
Brutale Broderie
packaging & brand elements
Supporting the designer of Brutale Broderie, handcrafted T-shirts made in France through an e-commerce packaging strategy. This marketing and communication mission included creating packaging, unboxing experiences, and editorial content to introduce the brand, share care tips, and encourage its customers to join the brand community on social media. Elements included labels, thank-you notes, brochures, care guides, authenticity cards, and gifts with purchase recommendations.
Focus
Thank You Note
If you had to choose just one, this would be it. Le mot de remerciement, ou thank you note, est un must have pour votre stratégie de contenu. Ce texte vous permet en seulement quelques lignes d’exprimer votre gratitude, de partager avec votre client·e la singularité et l’engagement de votre marque et de l’inviter à poursuivre vos échanges. Un essentiel à ajouter à vos packagings e-commerce.
