FRAGONARD | FRAGRANCES & LIFESTYLE
Fragonard embodies the elegance and refinement of French art de vivre. Nestled between Grasse, the birthplace of French perfumery, and Paris, Fragonard offers timeless creations spanning delicate fragrances, fashion, accessories, and tableware. A true lifestyle destination, Fragonard invites you on a sensory journey where every detail celebrates craftsmanship and joy. Radiant and luminous, Fragonard’s creations are available in its Parisian and Provençal boutiques, on the brand’s website, and via mail order.
In partnership with Fragonard’s e-commerce and direct marketing teams, I offer my expertise in copywriting and communication strategy to enhance the customer experience and drive commercial performance.
For each new collection—whether fragrance, textiles, or lifestyle items—I craft optimized e-commerce product descriptions that highlight the unique characteristics of Fragonard’s creations, from their olfactory notes to their artistic inspirations and unique know-how.
Based on briefs from the direct marketing team, I design and write monthly mailings sent to the brand's Privilege Club members. These captivating communications elegantly present new products launches, exclusive offers, and special gifts, all perfectly aligned with the Maison’s sophisticated universe and brand image.
Mailing for distance selling
The distance selling mailings are a key sales channel for Maison Fragonard, enabling a direct connection with its most loyal customers. In collaboration with the direct marketing teams, I design and write these paper mailings to inform, captivate, and drive orders.
Each monthly mailing is crafted as an invitation to delve into the brand’s universe. Editorial content, compelling headlines, inspiring descriptions, and clear calls-to-action come together to showcase new releases in fashion, home, and fragrances, as well as gifts designed to reward customer loyalty, exclusive offers, and the brand’s seasonal highlights. Every word is carefully chosen to align with Fragonard’s storytelling, evoking the sunlight of the South, the flower fields of Grasse, and the vibrant colors of the Côte d’Azur.
E-commerce Product Descriptions
Product pages
Partnering with Maison Fragonard, an ambassador of French art de vivre, is an opportunity to highlight a heritage rich in emotion and expertise. For this iconic house from Grasse, each product—whether a perfume, women’s apparel, accessory, or tableware item—tells a story infused with the scents of Provence and a distinctly French elegance.
I create optimized e-commerce product descriptions for Fragonard, blending storytelling with commercial performance. Whether it’s a perfume evoking a citrus bouquet or an handmade ceramic vase, each text captures the poetic universe of this perfumer-creator, inspiring discovery and encouraging purchase.
Fragrance & Words : Feeling the invisible
Describing a fragrance on a website is a challenge I embrace with renewed pleasure. Carefully curated, words must convey the essence of olfactory creations: a stroll through a Mediterranean garden or an armful of freshly picked flowers. My texts capture the soul of Maison Fragonard while meeting the technical and commercial demands of an e-commerce website.
