Conférencière intervenante
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stratégie de marque, marketing, expérience client
A speaker, lecturer and trainer specialising in brand strategy, luxury marketing and customer experience, I work with business schools, training institutes, companies, incubators and professional organisations, in French and English. My interventions are designed for both novice and experienced audiences, from emerging creative entrepreneurs to senior luxury professionals.
I work with :
Schools, training institutes & graduate programs (business, communications, luxury goods, retail)
Companies & marketing / retail teams
Professional networks & executive clubs
Events, trade fairs & industry conferences
Startup incubators & gas pedals
Intervention formats :
Conferences / Keynotes
To inspire, introduce a transformation or open a corporate event, trade show or convention - in face-to-face or digital format.
Masterclasses
Immersive, interactive, action-oriented sessions focusing on methods and tools.
Workshops / Round Tables
Collaborative work and strategic workshops in small groups to make progress on real cases.
School courses & seminars
Tailor-made modules according to level (Bachelor's, Master's, MBA, professional retraining).
1:1 personalized coaching
One-to-one strategic consulting sessions tailored to your specific challenges.
My key areas of expertise:
Brand identity & Brand platformHow to build a strong, consistent brand - strategy, positioning and differentiation
Marketing strategy & positioningUnderstand the mechanisms involved in choosing a solid positioning, structuring an effective marketing strategy and guiding key decisions
Storytelling & brand narrative
Creating an authentic brand story that unites and converts
Brand content & digital presenceBuilding a coherent, empathetic and memorable presence in the post-AI era
Customer experience & emotional journeyDefinition, discourse and implementation
Luxury - Art of living sectors & their changesDeciphering the new behaviours, expectations and imaginations that are redefining the strategies of luxury and premium brands.
Brand cultureCreate a coherent, inspiring and shared internal culture to strengthen the brand's roots and cohesion.
Need to develop a customized format or syllabus for your educational offer or event?
Parlons ensemble de vos besoins et de vos ambitions pour vos hôtes et apprenants.
Justine Grosset
My vision
A brand strategy expert, luxury marketing specialist and customer experience professional, I deliver keynotes and workshops for international audiences in French and English for both novice participants and seasoned professionals.
As a former director of training and customer experience within leading luxury fashion and fine watchmaking houses, I bring a deep mastery of blended learning methodology: capturing audience attention, anchoring concepts in concrete real-world cases, fostering genuine engagement and guiding participants toward action. Comfortable at the microphone and in open exchange, I facilitate conferences, masterclasses and workshops with a structured, dynamic and accessible approach — where expertise meets the genuine pleasure of sharing.
Professor of Marketing Strategy & Brand Identity
I collaborate with the GRETA CDMA, a French professional training organisation specialising in craft, design and applied arts, where I teach brand identity and brand platform strategy through my ÉCLORE methodology.
I also lecture in marketing at the École Boulle — one of France's most prestigious schools of applied arts and luxury craftsmanship — and at the École Duperré, specialising in textile and decorative arts. These interventions reflect a deep conviction: the next generation of luxury craftspeople and creators need a solid brand culture to elevate and communicate their savoir-faire with coherence and ambition.
These interventions in schools are a perfect complement to my training. marketing ÉCLORE to develop your brand platform independently or with my mentoring. Adapted to schools and incubators, this marketing training course offers a practical, action-oriented approach to training tomorrow's talents and entrepreneurs.
Branding Masterclass for the BS Club
Marketing speaker and brand identity speaker, I work with managers, d’marketing teams and professional clubs to decipher current issues in the branding, the brand strategy and the’memorable client experience,.
I was recently invited by BS Club, the network of hairdressing, beauty and aesthetics industry leaders, to host a brand identity masterclass during their professional congress at the prestigious Hotel Martinez in Cannes.
This intervention combines inspiring talk, methodological transfer and collaborative workshops allowed us to explore in concrete terms how structuring a strong brand, clarify positioning and create a consistent customer experience à at every point of contact. The discussions were rich, dynamic and results-oriented, thanks to executives eager to assert their vision and strengthen the impact of their brand.
Membre du jury -Choose Beauty Award 2026
Selected as a jury member for the second edition of the Choose Beauty Awards, I had the honour of evaluating and rewarding the finest brand strategies in the beauty and hair sector, alongside a jury of recognised industry professionals.
Award categories I contributed to as a juror:
— Best Brand Strategy — Retail
— Best Brand Strategy — Product
— Beauty entrepreneur of the Year
The awards ceremony took place at the Bibliothèque nationale de France (BnF), Paris. An opportunity for me to share with the finalists my perspective on the key challenges involved in defining a strong brand strategy.
Lectures, courses & masterclasses
Need some inspiration?
Here are a few ideas for strategic topics that could be addressed to your employees, participants or students:
Building a Strong Brand in 2026
Clarifying Positioning and Identifying Your Difference
New Brand Content Codes in the Post-AI Era
Building a Coherent Omnichannel Customer Experience
Brand Storytelling: the Art of Authentic Narrative
Luxury & Hospitality: Hybridisation and New Inspirations
Retail Transformation & Next-Generation Consumer Expectations
