Speaker in Brand Strategy, Marketing and Customer Experience

I work with schools, companies, incubators and professional organizations as a speaker and lecturer. brand identity, marketing & communication strategy, customer experience, brand content and industry expert and its changing face.

I work with :

Schools, training institutes & graduate programs (business, communications, luxury goods, retail)
Companies & marketing / retail teams
Professional networks & executive clubs
Events, trade fairs & industry conferences
Startup incubators & gas pedals

Intervention formats :

Conferences / Keynotes

To inspire, introduce a transformation or open a corporate event, trade show or convention - in face-to-face or digital format.

Masterclasses

Immersive, interactive, action-oriented sessions focusing on methods and tools.

Workshops / Round Tables

Collaborative work and strategic workshops in small groups to make progress on real cases.

School courses & seminars

Tailor-made modules according to level (Bachelor's, Master's, MBA, professional retraining).

1:1 personalized coaching

My key areas of expertise:

Brand identity & Brand platform
How to build a strong, consistent brand - strategy, positioning and differentiation

Marketing strategy & positioning
Understand the mechanisms involved in choosing a solid positioning, structuring an effective marketing strategy and guiding key decisions

Storytelling & brand narrative
Creating an authentic brand story that unites and converts

Brand content & digital presence
Building a coherent, empathetic and memorable presence in the post-AI era

Customer experience & emotional journey
Definition, discourse and implementation

Luxury - Art of living sectors & their changes
Deciphering the new behaviours, expectations and imaginations that are redefining the strategies of luxury and premium brands.

Brand culture
Create a coherent, inspiring and shared internal culture to strengthen the brand's roots and cohesion.

Need to develop a customized format or syllabus for your educational offer or event?

Let's talk about your needs and ambitions for your guests and learners.

Justine Grosset

My vision

Expert in brand identity, marketing strategy and memorable client experience,, I work with’international audiences at French and English, Whether you're new to the subject or already familiar with it.

Former director of training in the luxury sector for fashion and haute horlogerie, I have developed an in-depth mastery of blended learning : capture attention audience, anchor theoretical concepts in concrete cases, promote’commitment and guide participants towards’action. At ease at the microphone as well as in human interaction, I lead conferences, courses, masterclasses and workshops with a structured, accessible and dynamic approach, where expertise is combined with a sense of humour. teaching and to my deep pleasure of send.

Professor of Marketing Strategy & Brand Identity

I work with GRETA CDMA, an adult training organization in the creative, design and art professions attached to the French Ministry of Education. I pass on my expertise in brand identity and brand platform to their learners, adults in initial training or in retraining, a flagship tool for which I have developed a unique working method: the ÉCLORE program.

I run marketing courses for CAP jewelers and artisans at the École Boulle, as well as for embroidery students at the École Duperré. These experiences are directly linked to my passion and expertise for the fashion and jewelry sectors, enabling me to raise awareness among future designers of authentic marketing and the value of their know-how.

These interventions in schools are a perfect complement to my training. marketing ÉCLORE to develop your brand platform independently or with my mentoring. Adapted to schools and incubators, this marketing training course offers a practical, action-oriented approach to training tomorrow's talents and entrepreneurs.

Branding Masterclass for the BS Club

Marketing speaker and brand identity speaker, I work with managers, d’marketing teams and professional clubs to decipher current issues in the branding, the brand strategy and the’memorable client experience,.

I was recently invited by BS Club, the network of hairdressing, beauty and aesthetics industry leaders, to host a brand identity masterclass during their professional congress at the prestigious Hotel Martinez in Cannes.

This intervention combines inspiring talk, methodological transfer and collaborative workshops allowed us to explore in concrete terms how structuring a strong brand, clarify positioning and create a consistent customer experience à at every point of contact. The discussions were rich, dynamic and results-oriented, thanks to executives eager to assert their vision and strengthen the impact of their brand.

Lectures, courses & masterclasses

Need some inspiration?

Here are a few ideas for strategic topics that could be addressed to your employees, participants or students:

Building a strong brand in 2026
Clarify your positioning and identify your difference
The new codes of brand content in the post AI era
How can you create a consistent omnichannel customer experience across all your touchpoints?
Telling the brand story: the art of authentic storytelling
Luxury & hospitality: hybridizations and inspirations for luxury and premium brands
Retail transformation and the expectations of new generations

Request an intervention or prepare your event together

Justine Grosset Studio

To discuss your project and receive your custom quote share your request via my contact form.

You can also browse here my FAQ to find answers to the questions you may have at this stage.