copywriting for your video scripts
Video scripts | Copywriting
Find your voice to introduce your brand or showcase your products in an advertising campaign.
Words in the video age
Streaming platforms and social media have transformed how we gather information and choose the brands we engage with. Video, perceived as more realistic and authentic, has become ubiquitous. A video is a also quick and easy way to consume content on a smartphone.
why should you create video content?
Whether it’s an introductory video for your brand or an advertisement for your social media channels, a video allows you to immerse your audience in your brand within seconds. More immersive than static content, video makes your brand more memorable by bringing it to life. Words, when combined with strong visuals, transcend mere description; they have the power to evoke emotion, inspire desire, and ignite passion. Spoken or written as subtitles, my words make your videos more inclusive, allowing you to connect with diverse audiences.
why use a freelance copywriter for your brand videos?
Despite appearances, finding the right words is more challenging for a short content, every word counts.
For a 20-second ad or a 3-minute video, clarity is essential. Each word must be carefully chosen for both its meaning and its rhythm. Partnering with a copywriter ensures a clear, catchy, and engaging message for your audience. I specialize in writing scripts in both French and English based on visuals. I can also leverage my narrative creativity and passion for storytelling to support your video campaigns before even filming or selecting your footage. A general brief allows me to capture the right tone and define the narrative of your video, enhancing the creation of your footage.
Jewelry
Maison Avani Paris
Wishing to highlight the beauty of colored gemstones, the Parisian jewelry brand Avani Paris called on my copywriting services for a campaign video and a brand film.
- Writing video scripts from rushes
- Texts in French and English
- Scripts read by a voice-over actor
Jewelry - Campaign film
Esmeralda jewelry collection
Written to showcase the luxury brand's new jewelry collection, the Esmeralda campaign script highlights the craftsmanship of Avani Paris artisans and the delicate beauty of colored sapphire.
Jewelry - brand film
The origins of Tsavorite
Shot in Tanzania, these gorgeous images, true to the brand platform I designed for the jewelry brand, radiate Avani Paris' gemological expertise, authenticity and avant-garde posture.
The tsavorite featured in this video is one of the emblematic gemstones of the ethical and transparent jewelry brand, which selects its own rough stones directly from their source.
After crafting the content for the natural cosmetics brand's website, its founder once again enlisted my services to write the text for an advertising campaign video.
The goal of the video script was to highlight two products from the skincare line enriched with prickly pear seed oil and showcase their unique benefits.
- Script for a 20′ video
- Text written before the rushes selection and editing
- French text read by a voice actor
INITIO PARFUMS PRIVÉS is a Parisian luxury fragrance brand. These niche perfumes embody the mystical and esoteric spirit of the luxury perfume brand.
These niche fragrances are sold in the brand's boutique on Rue Saint-Honoré and on its e-commerce site.
The brand and its communication agency enlisted my services to write the scripts for the videos introducing the brand, its universe, and personality, as well as the olfactory essence and magnetic character of each fragrance collection.
- Script for a brand video
- Video scripts for each fragrance collection
- French texts read by a voice-over artist
