ELLE D'ORIENT | Skincare
Scriptwriting for a promotional video to highlight the brand’s products.
The skincare brand’s flagship product is organic argan oil from Morocco, offering a beauty experience rooted in sensory delight, natural purity, and proven efficacy.
Patrick, the founder of ELLE D’ORIENT, sought my copywriting expertise to ensure the successful launch of his cosmetics brand, a new DNVB.
I began by crafting the brand message and its product narrative to establish a distinctive identity that highlights naturalness, sensorial appeal, and a modern take on Moroccan beauty traditions. Through storytelling and product line naming, I enriched the narrative framework of this skincare brand. Following this foundational work, I wrote all the website copy and product descriptions for the e-commerce boutique. Our collaboration extended to creating a script for a promotional video showcasing ELLE D’ORIENT’s cosmetic products.
- Definition of the brand narrative and development of storytelling for product lines and individual items.
- Keyword audit identifying primary and secondary keywords for the website’s SEO strategy
- Website copywriting: engaging texts, structured headings, impactful call-to-actions, meta titles, and meta descriptions tags.
- Creation of e-commerce copy and product descriptions for the natural skincare line.
- Design - writing a script for an advertising video
Narrative Identity & Product Storytelling
To stand out and assert its unique identity in the highly competitive natural cosmetics sector, a young brand must demonstrate character and distinction.
The founder of ELLE D’ORIENT entrusted me with redefining the brand’s narrative. His primary goal was to convey a modern and sophisticated vision of traditional Moroccan beauty. The ultimate objective was to highlight the natural cosmetics, crafted with pure ingredients such as argan oil and distilled rose water.
My responsibilities included naming the product lines, selecting the right words to showcase the products, emphasizing their benefits, and capturing the sensory allure of these beauty rituals.
A successful brand launch requires the creation of a clear, SEO-optimized website that reflects your brand's identity.
- I began by conducting a comprehensive SEO audit and sector-specific benchmarking. This allowed me to identify high-priority keywords and search terms with significant volume, which I strategically incorporated into the web content.
- I then wrote the site texts for the Home page, the Who We Are page, the Argan Oil page and the category pages (Body, Face, Ambiance Products, Hair).
- Finally, I created detailed product descriptions and e-commerce listings for the entire range of natural cosmetic products.
For this SEO and copywriting project, conducted in collaboration with a freelance web developer, I paid special attention to emphasizing the products' benefits, their natural active ingredients, application rituals, and the sensory experiences they offer.
Video Script Copywriting
With the website creation and content creation completed, the founder of ELLE D’ORIENT once again turned to my copywriting expertise to promote his natural cosmetics brand.
I crafted 2 French-language script proposals for ELLE D’ORIENT. The scripts were designed to highlight the brand DNA and the benefits of its prickly pear seed oil range.
Narrated by a professional voiceover, my script accompanies and enhances the filmed visuals, bringing clarity and impact to the brand's message.
