Leisure & Hospitality
As an independent bilingual writer and brand strategist specializing in luxury and lifestyle, I guide your project from brand identity creation to the seamless rollout of a carefully curated customer experience. From brand storytelling and editorial content to press kits, immersive brand content, and tailored communication strategies—both digital and print—I support hospitality entrepreneurs in bringing their vision to life.
Experiences, Destinations & Travel
- Concierge services
- Luxury travel
- Immersive experiences & Private events
- Concept stores & Retail concepts
- Yachting, Private jets & Luxury cruises
- Destination marketing offices
- City & Regions
Gastronomy, Wine & Spirits
- Restaurants, eco luxury tables & chefs
- Luxury catering services
- Wine estates
- Champagne & Spirits
- Fine food stores & Gourmet brands
Hotel, resorts & Estates
- Palaces & Hotels
- Exclusive resorts & beach clubs
- Eco-lodges & eco-resorts
- Boutique hotels & guesthouses
- Agences immobilières luxe & prestige
Wellness
- Spa & Wellness destinations
- Yoga & wellness retreats
- Wellness journeys & Holistic healing
Architecture & Design professionals
- Architects, Interior Designers & Decorators
- Home collections & Design objects
- Lifestyle brands in hospitality
SAKURA - OUTDOOR ARCHITECTURE
MÉLISOR - RARE HONEY
Projects & Clients
Driven by a shared quest for meaning and aesthetics, the luxury and lifestyle brands I support celebrate craftsmanship and sensoriality, bringing exceptional hospitality destinations and art of living projects to life.
SEO Audit - Website copywriting (French / English)
coming soon
SEKAI CLUB - LUXURY TRAVEL
SEO blog posts
coming soon
SPA HAMMAM PARIS
Key Services for Hospitality Brands
Brand Identity & Brand Platform
A strong, clear, and unique brand identity is a must to stand out in highly competitive markets. I help luxury and lifestyle brands craft an authentic and ambitious storytelling strategy, aligning seamlessly with their retail concept, architectural vision, and visual identity.
Marketing plan & competitive benchmark
Pricing strategy & market positioning can be challenging in the hospitality sector. With a multi-sector luxury expertise, I conduct benchmarking and in-depth competitive analysis to build a high-impact marketing strategy and enhance your brand’s communication.
Client Experience & Retail Training
Excellence in customer experience starts with well-trained teams and a meticulously crafted customer journey. With a background as Training Director for luxury brands (Richemont – IWC & Chloé, The Kooples), I support brands in auditing, optimizing, and managing their training strategies. From on-the-field analysis to upskilling teams, I help structure a tailor-made approach that embodies your brand’s standards of excellence.
Press kits
To capture media attention and stand out in the lifestyle press, a compelling press kit is key. From bilingual writing (French/English) to refined layout design, I create elegant and strategic press materials that showcase your restaurant, hotel, or venue, maximizing visibility among journalists and lifestyle influencers.
Website Copywriting
From the very first page, your website should embody your brand’s excellence and distinctive art de vivre. I craft engaging, SEO-optimized, and strategically clear web content (FR/EN), designed to captivate your audience and strengthen your brand image.
Book your call today
Looking to discuss your vision? Book a call directly in my calendar. This first conversation will help me understand your needs and guide you toward the right strategy.
