ÉCLORe brand platform marketing training
Why SPARKLE?
Do you have a brand project, a business or a creative universe... but you're having trouble putting it into clear words? Do you feel unclear or illegitimate? Are you going round in circles about your positioning, your tone, your image? It's time to lay the foundations of your brand with a brand platform.
ÉCLORE is a unique training program: halfway between brand strategy, storytelling and creative expression. This marketing training program, the most comprehensive on the market, guides you step by step to build a complete, sincere and differentiating brand platform.
The result: powerful marketing that reflects your personality, a personalized 100% brand book, a clear editorial charter, an aligned brand lexicon... and the peace of mind that your project will gain in coherence and impact.
Who should attend?
This accessible course has been designed to help you invest in the success of your project and make your difference. This course is aimed at all creative people and professionals wishing to bring a brand project to fruition or establish their reputation through personal branding.
- Self-employed, freelancers, business creators, liberal professions
- Designers, artists, coaches, influencers- or consultants
- Small structures or studios seeking a strong positioning or repositioning
- Entrepreneurs in transition or starting up
- Corporate project managers wishing to improve their understanding of marketing and branding
- Human resources or L&D managers working on employer branding
- Product or service offering
- B2B or B22 markets
- Luxury, premium or mass-market positioning
76%
share of consumers saying they would buy a product from a brand to which they feel connected rather than from a competitor
What you'll learn
The program
ÉCLORE is deployed in 12 thematic videos to create your brand platform at your own pace.
Each module combines concrete explanations, real-life examples, and targeted advice for taking action.
The main stages in this program dedicated to branding your business:
- Establish your brand positioning
- Define your vision, mission and values
Identify your strengths and points of differentiation
Create a coherent sensorial brand universe
Structuring your message and promise
Laying the foundations for strong storytelling
Establish your tone of voice and editorial line
Build your charter and editorial calendar
The SPARK program
The ÉCLORE training program
- 12 thematic videos to follow at your own pace
- Illustrated training material tools, worksheets, activities
- Ready-to-use downloadable templates (brand book, editorial charter, publication schedule...)
- Unlimited lifetime access to the program
- Mentoring option 3-hour discussion and personalized coaching + follow-up on request
What you will create
As the course progresses, you'll lay the solid foundations of your brand identity and communications. By the end of the program, you'll have concrete deliverables designed to give you greater clarity, impact and autonomy:
your complete Brand Book
A true synthesis of your brand identity. Easy to share, it will serve as a reference to align all your partners (graphic designers, web developers, photographers, etc.) around a clear and coherent vision.
your Brand Lexicon
To formalize the words, expressions and phrases that embody your tone and uniqueness.
Your Editorial Charter
to structure your speech across all channels, with consistency and fluidity. Emails, Instagram posts or your About page: the right tone without ever betraying your voice.
your automated Content Calendar
ready to use for the coming year, so you can plan your publications without wasting time or energy.
LA formation éclore
2 formats to suit your needs
A commitment made with yourself or with me to transform your business.
Are you hesitating between the stand-alone version and mentoring? Take this test to find out which formula suits you best.
AUTONOMOUS LEARNING
Complete online training accessible autonomously for life + support + templates.
525 € INCL. VAT
or
3 x €175 free of charge
You can start out on your own and later opt for mentoring.
With Personalized Mentoring
Complete online training for life + 3 hours individual coaching + personalized feedback on your brand platform.
850€ INCL. VAT
or
3 x €284 free of charge
You will be redirected to the private ÉCLORE space on Podia, the secure 100% professional platform dedicated to online training.
Any questions?
Make an appointment with me directly. This free telephone consultation will be an opportunity to explore your needs and answer any questions you may have about the SPARK program. Simply choose the time slot you'd like from my calendar.
Their opinions on training and the ÉCLORE brand platform
About Justine Grosset
A comprehensive method born of my luxury marketing expertise
I am marketing strategy and brand communication consultant, a specialist in luxury, art of living and design.
For several years now, I've been helping premium luxury brands and entrepreneurs to assert their identity and express their uniqueness. Brand identity is a powerful strategic lever. But this concept, too often reserved for a few insiders or for major brands, deserves to be more widely understood. demystified.
I designed Hatching for open up this method to all professional projects, regardless of sector, budget or stage of development.
Car laying the foundations for your brand in a clear, aligned and sincere way is a key step for anyone who wants their business to shine, not just a luxury brand. ÉCLORE is the structured, accessible and sensitive synthesis of my expertise. I'll pass on my tools, my method and my approach, whether you're just starting out on your entrepreneurial adventure or repositioning your business.
My ambition? Enable you to create a clear, sincere and embodied brand platform, without jargon or agency.
Free - Your ÉCLORE notebook of clarity
To make a project evolve or grow, it's sometimes necessary to look at it with fresh eyes. This clarity booklet guides you through a few essential questions to lay the foundations of a clear, embodied and coherent brand identity. Take stock!
FAQ
Answers to questions about the SPARK program and the brand platform
Yes, the Éclore marketing training course has been designed to be accessible to all levels. It's the ideal way to familiarize yourself with the key concepts of marketing and branding, without unnecessary jargon. Thanks to this course, you'll be able to assert your difference and establish a clear and coherent omnichannel marketing & communication strategy.
Around 6 to 8 hours in total, at your own pace. You can progress module by module, depending on your availability.
Yes, you can change your mind at any time if you're starting out on your own and feel the need to add personalized mentoring.
That's just it. Éclore helps you put into words (and forms) what makes you different, even if you don't consider yourself creative. My methodology will give you a structured framework and tips for finding creative inspiration and formalizing your brand identity.
Yes, payment in 1 or 3 free instalments is available for both formulas by credit card (secure Stripe). Payment and access to training is via the secure ÉCLORE space on the Podia online training platform.
Ready to get your brand off the ground?
Join the training today and build a strong, clear and aligned brand platform to communicate your brand identity.
You will be redirected to the private ÉCLORE space on Podia. the secure 100% professional platform dedicated to online training.
Brand identity - the essentials
Understanding the power of the brand platform
A brand platform is more than a marketing exercise. the strategic foundation of your project. I define the brand platform as a compass, an Ariadne's thread: it aligns your positioning, your discourse and your image with your ambitions. In a world where content is multiplying, and sometimes looking the same, a clear, personal and powerful brand identity is your best lever to emerge and succeed.
23%
increased revenues thanks to consistent brand presentation across all channels
Marketing FAQs
The brand platform is a strategic tool that brings together and formalizes the founding elements of your brand identity or personal branding:
vision, mission, values, promise, tone, manifesto, storytelling, etc.
To identify what makes you unique, align your communications, unite your audiences and lay a solid foundation - even as your business evolves. Working on your brand platform means establishing stable foundations and defining a clear direction for your company.
For brand creation, brand launches, repositioning (rebranding) or growth. The ÉCLORE brand platform is a strategic Ariane's thread, whatever the maturity of your project.