Copywriting for your website
web pages | Design - copywriting
Brand, agency, or entrepreneur, your website is more than just a sales platform. Your website is your best ambassador for promoting your products and services while conveying your brand identity. To ensure your e-commerce or portfolio website and its content embody and communicate your values, inspirations, and commitments, I craft custom written content for your web pages. My copywriting skills blend editorial approach, storytelling, and optimization to enhance your search engine ranking. Bilingual, I offer my copywriting services in French and English to both French and international brands.
why a professional copywriter?
Une rédactrice web définit votre ligne éditoriale et rédige des contenus de qualité pour vos pages institutionnelles (page À Propos, page d'accueil...) et vos sections ecommerce product descriptions. En infusant ma rédaction de storytelling, je vous propose des textes uniques pour inspirer votre audience cible and vous distinguer de votre concurrence sur le web. Mon approche mêle référencement naturel et écriture narrative. En français et en anglais, je veille à vous proposer des textes bien rédigés qui intéresseront votre clientèle tout en améliorant le référencement et l'autorité de votre site web sur les moteurs de recherche (variété des textes et termes utilisés, mots clés, balises titres, méta descriptions...). Confier la rédaction de vos pages web à une professionnelle vous assure de textes performants tout en vous faisant gagner du temps. C'est l'occasion de prendre du recul pour vous présenter d'une manière authentique et inspirante sur votre page À Propos. Je vous propose d'intervenir sur la seule rédaction de vos pages web et fiches produits (copywriting en français et/ou en anglais) ou dans toutes les étapes de creating your website.
Referencing & SEO
L'approche d'un rédacteur ou rédactrice web mêle optimisation du référencement naturel sur les moteurs de recherche et écriture narrative. Je conçois des textes pertinents et optimisés qui intéresseront votre audience cible tout en améliorant le référencement and le score d'autorité de votre site web sur les moteurs de recherche. - Écriture optimisée fluide et naturelle - Ajout de liens internes et backlinks améliorant le maillage de votre site et l'expérience de lecture - Rédaction des balises méta titres et méta descriptions - Structuration optimisée du contenu (H1, H2...) - Recherches & audit SEO, emploi des mots clés transmis
Writing for the web
En phase de lancement de votre site ou de sa refonte et optimisation, vos contenus rédactionnels font la différence. Site vitrine or boutique en ligne e-commerce, des textes bien rédigés optimisés pour votre référencement, grâce aux principes du SEO, permettent d'améliorer votre trafic et l'autorité de votre site sur les moteurs de recherche. Une stratégie de content marketing renforce la visibilité de votre site et améliore l'expérience client de vos visiteurs. Une approche narrative, adaptée au ton et à l'identité de votre marque, vous distingue et diffuse votre message de façon claire et inspirante.
Before working on your website copywriting...
Before initiating any web copywriting project, I ensure that your brand identity is clearly defined. To work on the form, the substance must be there.
To express and convey your message through relevant web content, I can help establish the foundations of your brand identity and storytelling, along with defining your tone of voice.
Website creation
Je vous accompagne dans la création ou la refonte de votre site vitrine (Squarespace, Wix, WordPress) ou boutique en ligne (Shopify). Je conçois pour votre marque un site au design soigné adapté à son identité visuelle. Nous commençons par choisir votre CMS et l'arborescence de votre site. La maquette définie, je me charge de son contenu éditorial et visuel. Grâce à cette expertise 360° votre site clé en main n'est plus qu'à quelques clics !
Web copywriting
I craft the written content and editorial sections of your web pages, providing structure (titles, subtitles, claims, editorials, calls to action...) along with meta tags. Texts are optimized for SEO based on audits and semantic research or specific SEO briefs provided.
e-commerce product descriptions
I create natural, engaging content designed to enhance your customer experience while incorporating SEO optimization principles to increase traffic and conversion rates for your product pages.
Content copywriting for a sustainable luxury Fashion Brand website. I undertook a comprehensive rewrite of all website content for the sustainable luxury fashion brand. This included creating SEO-optimized category texts for each product category within the eco-responsible luxury line.
Seasonal copywriting for e-commerce product descriptions. I provided bilingual copywriting services for the e-commerce product description of the collection, writing in both French and English across multiple seasons.
Creation of the Brand's Bilingual Blog. I developed the brand's blog, writing French and English articles on eco-responsible luxury and conducting interviews with committed women entrepreneurs.
beauty & luxury lipcare
monika heiligmann
The skincare brand, an expert in luxury lip treatment and lip care for professionals and aesthetic physicians, enlisted my luxury copywriting services in English.
For the launch of the brand's website, I worked on the structure and copywriting of the brand pages, landing pages, product claims, and editorial content.
I also assisted the international luxury beauty brand in creating French and English texts for its gift sets and packaging, and provided marketing support for naming its product catalog references in both languages.
mindful bridal couture
Cécile de Fleur
Copywriting of web pages and product editorials for the rebranding of a sustainable bridal luxury brand. I wrote the About Us pages (including the brand page and founder bio) and product descriptions for the rebranding of the eco-responsible luxury brand that offers made-to-order bridal and ceremony dresses. To enhance the visibility of this New York-based brand in American and international media, its founder later entrusted me with writing the press kit, a project completed exclusively in English.
high jewelry
Maison Avani Paris
Design - copywriting of web pages in French and English for the creation of Maison Avani website, an ethical Parisian Haute-Joaillerie brand specializing in sapphire and colored stones..
Homepage, About us / La Maison, Boutique, Jeweler craftsmanship Made-to-measure creations, Exceptional pieces (names, storytelling...).
jewelry
Avani Paris
I crafted web pages in both French and English for Avani Paris, a Parisian jewelry brand specializing in colored sapphires.
Editorial descriptions of the luxury brand's gemstones: blue sapphire, Padparadscha, tsavorite, spinel.... Pages : Customization, La Maison (About). Landing pages for thenew collections launches .You & Me rings, pastel sapphire collection...).
jewelry
Deloison Paris
The French jewelry brand, known for its wedding bands and engagement rings, commissioned me to rewrite several web pages.
This project included crafting SEO-optimized product descriptions and category texts, writing engaging content and claims for the homepage, and revising the manufacturing and sourcing page to highlight the brand's commitments.
perfumes & fragrance
Orel Geneva
Aurélie, the founder of the niche perfume brand OREL based in Geneva, entrusted me with creating her brand platform, followed by the design and copywriting of all her web pages.
Discover how the texts crafted for OREL Parfums enhance the poetry of the brand's inspirations and its unique branding and personality while optimizing the website's search engine ranking.
Natural beauty
Sanouh Natural
I collaborated with Sanouh Natural during the launch of the natural skincare brand and the creation of its e-commerce website. The written content asserts the identity of this committed beauty brand while sharing the story of its founder.
branding & visual identity studio
Esoes Design
Discover the copywriting strategy I chose and the web copywriting work I did for ESOES Design, a Swiss agency rolling out its rebranding.
Health & Food Supplements
EVOM CARE
A web copywriting project for the leading French brand specializing in 100% male-focused health and wellness supplements.
Following the creation of her brand platform and the development of a press kit for its launch, the founder of KANARINE, a luxury sustainable brand for babies and children, entrusted me with writing the content for her website.
I designed and wrote the web pages for both the brand and e-commerce section of the website. This included crafting product descriptions and category texts for the e-shop.
I also wrote the content for the Homepage, About Us, Shop, and Brand Concept pages. This involved structuring the content, optimizing meta tags, and incorporating selected keywords to enhance search engine optimization (SEO) and traffic.
Herbarium Paris
botanical interior decoration
I crafted narrative content for the e-commerce website of a lifestyle interior decoration brand, writing product descriptions in both French and English, as well as optimizing landing pages for the brand’s search engine visibility (such as the Newborn Gift page).
Artyz Geneva
Artwork location
Laëtitia, the founder of the communication and press agency Maena and host of the Sillage podcast, entrusted me with her web writing project. For the launch of Artyz, a service that rents artworks to companies, I wrote the landing page that presents this unique offering. Through effective copywriting and UX design, I highlighted Artyz's commitment to beauty and communicated its mission of artistic development in an inspired, optimized, and concise manner.
Artsper - Au Soli Gallery
Arts & Antiques
I also collaborated with Au Soli, a gallery and antique boutique as it entered the prestigious Artsper selection. Artsper is an online platform leveraging digital technology to serve contemporary art collectors. I wrote an introductory text presenting the gallery established in Megève since 1923, along with profiles of the featured artists, their biographies, and artistic influences.
