Copywriting for your website
web pages | Design - copywriting
Brand, agency, or entrepreneur, your website is more than just a sales platform. Your website is your best ambassador for promoting your products and services while conveying your brand identity. To ensure your e-commerce or portfolio website and its content embody and communicate your values, inspirations, and commitments, I craft custom written content for your web pages. My copywriting skills blend editorial approach, storytelling, and optimization to enhance your search engine ranking. Bilingual, I offer my copywriting services in French and English to both French and international brands.
why a professional copywriter?
A web copywriter defines your editorial line and writes quality content for your corporate pages (About page, home page...) and your sections ecommerce product descriptions. By infusing my writing with storytelling, I offer unique texts for inspire your target audience and set yourself apart from the competition on the web. My approach combines natural referencing and narrative writing. In English and French, I'll make sure you get well-written texts that will appeal to your clientele and improve your bottom line. referencing and the'authority of your website on search engines (variety of texts and terms used, keywords, title tags, meta descriptions...). Entrusting the copywriting of your web pages to a professional assures you of high-performance texts, while helping you to save time. It's an opportunity to take a step back to present yourself in an authentic and inspiring way on your About page. I'd like to invite you to take part in the only writing your web pages and product sheets (copywriting in French and/or English) or in all stages of the creating your website.
Referencing & SEO
A web copywriter's approach combines search engine optimization on search engines and narrative writing. I design relevant, optimized texts that will appeal to your target audience while improving referencing and authority score of your website on search engines. - Fluid, natural, optimized writing - Addition of internal links and backlinks to improve site meshing and the reading experience. - Writing of meta title and meta description tags - Optimized content structuring (H1, H2...) - SEO research & audit, use of keywords submitted
Writing for the web
Whether you're launching your site or redesigning and optimizing it, your editorial content makes all the difference. Showcase site or online store e-commerce, well-written texts optimized for search engine optimization, thanks to the principles of SEO, These strategies help improve your traffic and your site's authority on search engines. A strategy of content marketing enhances your site's visibility and improves the customer experience for your visitors. A narrative approach, adapted to your brand's tone and identity, sets you apart and delivers your message in a clear and inspiring way.
Before working on your website copywriting...
Before initiating any web copywriting project, I ensure that your brand identity is clearly defined. To work on the form, the substance must be there.
To express and convey your message through relevant web content, I can help establish the foundations of your brand identity and storytelling, along with defining your tone of voice.
Website creation
I can help you create or redesign your website (Squarespace, Wix, WordPress) or online store (Shopify). I'll design a site for your brand that's carefully tailored to your visual identity. We start by choosing your CMS and your site's tree structure. Once the layout has been defined, I take charge of the editorial and visual content. Thanks to this 360° expertise, your turnkey site is just a few clicks away!
Web copywriting
I craft the written content and editorial sections of your web pages, providing structure (titles, subtitles, claims, editorials, calls to action...) along with meta tags. Texts are optimized for SEO based on audits and semantic research or specific SEO briefs provided.
e-commerce product descriptions
I create natural, engaging content designed to enhance your customer experience while incorporating SEO optimization principles to increase traffic and conversion rates for your product pages.
Content copywriting for a sustainable luxury Fashion Brand website. I undertook a comprehensive rewrite of all website content for the sustainable luxury fashion brand. This included creating SEO-optimized category texts for each product category within the eco-responsible luxury line.
Seasonal copywriting for e-commerce product descriptions. I provided bilingual copywriting services for the e-commerce product description of the collection, writing in both French and English across multiple seasons.
Creation of the Brand's Bilingual Blog. I developed the brand's blog, writing French and English articles on eco-responsible luxury and conducting interviews with committed women entrepreneurs.
beauty & luxury lipcare
monika heiligmann
The skincare brand, an expert in luxury lip treatment and lip care for professionals and aesthetic physicians, enlisted my luxury copywriting services in English.
For the launch of the brand's website, I worked on the structure and copywriting of the brand pages, landing pages, product claims, and editorial content.
I also assisted the international luxury beauty brand in creating French and English texts for its gift sets and packaging, and provided marketing support for naming its product catalog references in both languages.
mindful bridal couture
Cécile de Fleur
Copywriting of web pages and product editorials for the rebranding of a sustainable bridal luxury brand. I wrote the About Us pages (including the brand page and founder bio) and product descriptions for the rebranding of the eco-responsible luxury brand that offers made-to-order bridal and ceremony dresses. To enhance the visibility of this New York-based brand in American and international media, its founder later entrusted me with writing the press kit, a project completed exclusively in English.
high jewelry
Maison Avani Paris
Design - copywriting of web pages in French and English for the creation of Maison Avani website, an ethical Parisian Haute-Joaillerie brand specializing in sapphire and colored stones..
Homepage, About us / La Maison, Boutique, Jeweler craftsmanship Made-to-measure creations, Exceptional pieces (names, storytelling...).
jewelry
Avani Paris
I crafted web pages in both French and English for Avani Paris, a Parisian jewelry brand specializing in colored sapphires.
Editorial descriptions of the luxury brand's gemstones: blue sapphire, Padparadscha, tsavorite, spinel.... Pages : Customization, La Maison (About). Landing pages for thenew collections launches .You & Me rings, pastel sapphire collection...).
jewelry
Deloison Paris
The French jewelry brand, known for its wedding bands and engagement rings, commissioned me to rewrite several web pages.
This project included crafting SEO-optimized product descriptions and category texts, writing engaging content and claims for the homepage, and revising the manufacturing and sourcing page to highlight the brand's commitments.
perfumes & fragrance
Orel Geneva
Aurélie, the founder of the niche perfume brand OREL based in Geneva, entrusted me with creating her brand platform, followed by the design and copywriting of all her web pages.
Discover how the texts crafted for OREL Parfums enhance the poetry of the brand's inspirations and its unique branding and personality while optimizing the website's search engine ranking.
Natural beauty
Sanouh Natural
I collaborated with Sanouh Natural during the launch of the natural skincare brand and the creation of its e-commerce website. The written content asserts the identity of this committed beauty brand while sharing the story of its founder.
branding & visual identity studio
Esoes Design
Discover the copywriting strategy I chose and the web copywriting work I did for ESOES Design, a Swiss agency rolling out its rebranding.
Health & Food Supplements
EVOM CARE
A web copywriting project for the leading French brand specializing in 100% male-focused health and wellness supplements.
Following the creation of her brand platform and the development of a press kit for its launch, the founder of KANARINE, a luxury sustainable brand for babies and children, entrusted me with writing the content for her website.
I designed and wrote the web pages for both the brand and e-commerce section of the website. This included crafting product descriptions and category texts for the e-shop.
I also wrote the content for the Homepage, About Us, Shop, and Brand Concept pages. This involved structuring the content, optimizing meta tags, and incorporating selected keywords to enhance search engine optimization (SEO) and traffic.
Herbarium Paris
botanical interior decoration
I crafted narrative content for the e-commerce website of a lifestyle interior decoration brand, writing product descriptions in both French and English, as well as optimizing landing pages for the brand’s search engine visibility (such as the Newborn Gift page).
Artyz Geneva
Artwork location
Laëtitia, the founder of the communication and press agency Maena and host of the Sillage podcast, entrusted me with her web writing project. For the launch of Artyz, a service that rents artworks to companies, I wrote the landing page that presents this unique offering. Through effective copywriting and UX design, I highlighted Artyz's commitment to beauty and communicated its mission of artistic development in an inspired, optimized, and concise manner.
Artsper - Au Soli Gallery
Arts & Antiques
I also collaborated with Au Soli, a gallery and antique boutique as it entered the prestigious Artsper selection. Artsper is an online platform leveraging digital technology to serve contemporary art collectors. I wrote an introductory text presenting the gallery established in Megève since 1923, along with profiles of the featured artists, their biographies, and artistic influences.
