Cécile de Fleur
Mindful couture
CÉCILE DE FLEUR is an American bridal and couture brand founded in New York by Jennifer Reyes.
The label is dedicated to crafting wedding and occasion dresses artisanally and exclusively made to order, using eco-responsible premium materials. Peace silk (Ahimsa silk) and Calais lace come together to create gowns that sensually drape the female body.
Seeking to highlight her fashion brand identity while clarifying her luxury positioning and eco-responsible values, Jennifer needed guidance to take a step back from her project and find the right words.
After drafting the content for her website herself, the fashion designer turned to me to refine her web pages and product descriptions. I was also delighted to create the press kit for her luxury brand, helping to enhance its visibility among the American press and potential business partners (distributors, bridal showrooms, etc.).
- Insights on the brand's narrative identity and editorial tone
- About us pages - copywriting (Our Brand, Meet the Founder)
- Product category copywriting (Shop)product landing pages
- Brand presentation press kit - copywriting & layout
Mission conducted entirely in English
Website Copywriting
Product landing pages
To showcase the brand’s creations and enhance the performance of its e-shop, I crafted a category page for the boutique section, along with product pages and e-commerce descriptions for the wedding and occasion dresses of the sustainable uxury brand.
As a luxury and fashion copywriter, I highlighted the use of premium materials such as peace silk and Calais lace, the artisanal craftsmanship, and the superior quality of the designs. Emphasizing the versatility of the creations, the precision of the cuts, and the elegant drape not only boosts orders but also elevates the customer experience.
About page
To highlight her personal story (personal branding) and the brand narrative closely tied to her entrepreneurial journey, Jennifer entrusted me with rewriting her About Us page and the section introducing her as the founder (Meet the Founder).
As a luxury copywriter, I ensured that the tone and brand lexicon retained the authenticity and boldness that define Jennifer's vibrant personality. I retraced the key moments of the journey that led her to establish a fashion brand catering to artists and brides-to-be. My writing emphasized the brand’s strong personality, soulful essence, and commitment to environmental consciousness. The story of CÉCILE DE FLEUR is one of feminine transformation—a storytelling approach showcased on the About Us page and brought to life in a more personal voice through the founder’s narrative, crafted as though told by her own hand.
Press Kit (copywriting, layout)
From defining the structure and drafting the content to revising and formatting the document in line with her visual identity, I delivered a polished reference tool for Jennifer, her internal team, and external partners. (This resulted in coverage in the American edition of Vogue.) A true introduction to her world, this press kit serves as a valuable asset, supporting the brand’s growth and visibility.
To help CÉCILE DE FLEUR shine, its founder entrusted me with crafting a comprehensive press kit in English dedicated to her luxury bridal label.
Définition de la structure et du plan de rédaction, écriture, révisions puis mise en page dans le respect de sa charte graphique ont permis à Jennifer de disposer d’un document de référence pour elle-même, ses partenaires internes et externes (publications obtained in the American edition of Vogue magazine). A true introduction to its universe, this press kit accompanies the brand's take-off.
This copywriting project was conducted entirely in English. The American founder of the brand was seeking a fully fluent English copywriter with a strong sensitivity to sustainable fashion and a French fashion culture. With the brand’s Parisian influences and aesthetic, collaborating with a bilingual French copywriter was the perfect fit for Jennifer. I write and work for you in both French and English, drawing on my international experience.