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Copywriting, Editorials & Storytelling

Freelance copywriter & editorial consultant

Searching for the perfect words to express your brand identity? Whether you're pressed for time to create quality content for your audience, lacking inspiration, or simply want to concentrate on your core business, a lasting partnership with a luxury copywriter can make all the difference. Let’s collaborate to craft a tailored content strategy that aligns with every phase of your project.

Justine Grosset

Writing & narrative strategy studio

Empowering your brand voice through my words

Objectives & impact of a quality content strategy

Differentiation

Distinguish yourself from your competitors by establishing your narrative territory. Share your history and storytelling, your values and the uniqueness of your brand with clarity and authenticity.

Clarity

Whether you're a creative, a freelancer or an entrepreneur, it can be hard to take a step back on your project. Benefit from the support of a luxury copywriter and a fresh, expert and passionate eye to identify the strengths of your content strategy and the levers for improvement.

Conversion

Website content, newsletters or e-commerce product descriptions: increase your traffic and build customer loyalty. Magnify your storytelling and the relevance of your product or service offering. Collaborate with a freelance web copywriter who masters the keys to success in search engine optimization (SEO).

Notoriety

Launching a new brand or accelerating your company's growth strategy? Introduce your project to your target audience and market influencers with style.

Press kits

Ignite interest in both print and digital media with my comprehensive editorial concierge services for your press communications. Press kit and press relase copywriting, translation, and layout—all in one place.

Web copywriting

Whether it's an inspiring About page or SEO-optimized text, your website is your best asset to promote your brand image and achieve growth.

Articles, blog & Interviews

Enhance your website with compelling blog posts that showcase your inspirations, influences, and partners, creating a narrative approach that boosts your SEO.

Video scripts

Create eye-catching brand videos and inspiring advertising campaigns by entrusting me with your video scripts.

Newsletters & Emailings - CRM

Build a community, convert and retain your audience thanks to a regular, inspiring email rendez-vous combining commercial content and brand storytelling.

Print, brochures & packaging

From catalogs and lookbooks to labels and packaging, create a memorable and cohesive customer experience that spans both your physical stores and e-commerce orders.

E-commerce product descriptions

Looking to increase traffic and conversion while limiting your online store's return rate? Partner with a French and English-speaking luxury copywriter for e-commerce product descriptions combining storytelling and SEO.

Freelance luxury & lifestyle copywriter

Together with my clients, I delve into the diverse facets of luxury. These realms enhance my expertise and broaden my narrative landscape. From fashion and leather goods to perfume, skincare, design, and jewelry, I have developed a deep expertise in luxury and lifestyle copywriting over the years. 

Explore each thematic portfolio below to discover the editorial projects I’ve completed for clients in fashion, leather goods, jewelry, perfumes and beauty, art and design, and creative entrepreneurship.

They entrusted me with their writing project...

"I highly recommend Justine for her professionalism and strong commitment to sustainable luxury."
"Throughout this journey, Justine was always by my side. She offered invaluable advice and guided me in the right direction for the creation of my brand platform and website. She masterfully captured and elevated the essence of what I wanted to convey for my brand through her writing and sensitivity, beautifully enhancing my story. Positive, kind, and thoughtful, Justine is the star that shine a light on what matters most to you!"
"Reliable, organized, and dedicated, Justine makes it a priority to immerse herself in the subject, thoroughly research, propose a realistic timeline, and stick to it. Any rare feedback is quickly addressed. To top it off, Justine is a nice and considerate person. It's as if she were part of our team!"
Julie Dauchy
Presence Customer experience project manager

Shall we talk about yours?

Fashion

Having built my career with major luxury fashion houses, I now collaborate with conscious luxury brands and independent sustainable fashion labels.

Leather Goods & Accessories

From shoes to accessories, I navigate a fascinating universe that intertwines tradition and modern luxury, working alongside established brands and emerging leather goods labels. 

Watches & Jewelry

Captivated by the symbolic significance of jewelry and the craftsmanship of the watch & jewlery industry, I partner with brands in jewelry, fine jewelry, haute joaillerie, and watchmaking.

Fragrance, Skincare & Beauty

Perfumes, skincare, makeup ... Explore my projects featuring established labels, DNVBs, and Clean Beauty brands that celebrate meaningful beauty.

Art & Design

Architects, designers, artists, galleries, media and magazines: their creative inspirations push my writing to new horizons. Discover these projects that lie at the intersection of art and lifestyle.

Creative entrepreneurs

Entrepreneurs and artists : your name is a brand in its own right. Discover the creatives who have entrusted me to cultivate their personal branding and authentically communicate their talents.

Express your difference & create high-impact content with regularity

Justine Grosset Studio

To discuss your project and receive your custom quote share your request via my contact form.

You can also browse here my FAQ to find answers to the questions you may have at this stage.

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