Copywriting, Editorials & Storytelling
Bilingual copywriter & freelance editorial consultant, France & international
Searching for the perfect words to express your brand identity? Whether you're pressed for time to create quality content for your audience, lacking inspiration, or simply want to concentrate on your core business, a lasting partnership with a luxury copywriter can make all the difference. Let’s collaborate to craft a tailored content strategy that aligns with every phase of your project.
Empowering your brand voice through my words
Objectives & impact of a quality content strategy
Differentiation
Distinguish yourself from your competitors by establishing your narrative territory. Share your history and storytelling, your values and the uniqueness of your brand with clarity and authenticity.
Clarity
Whether you're a creative, a freelancer or an entrepreneur, it can be hard to take a step back on your project. Benefit from the support of a luxury copywriter and a fresh, expert and passionate eye to identify the strengths of your content strategy and the levers for improvement.
Conversion
Website content, newsletters or e-commerce product descriptions: increase your traffic and build customer loyalty. Magnify your storytelling and the relevance of your product or service offering. Collaborate with a freelance web copywriter who masters the keys to success in search engine optimization (SEO).
Notoriety
Launching a new brand or accelerating your company's growth strategy? Introduce your project to your target audience and market influencers with style.
Press kits
Ignite interest in both print and digital media with my comprehensive editorial concierge services for your press communications. Press kit and press relase copywriting, translation, and layout—all in one place.
Web copywriting
Whether it's an inspiring About page or SEO-optimized text, your website is your best asset to promote your brand image and achieve growth.
Articles, blog & Interviews
Enhance your website with compelling blog posts that showcase your inspirations, influences, and partners, creating a narrative approach that boosts your SEO.
Video scripts
Create eye-catching brand videos and inspiring advertising campaigns by entrusting me with your video scripts.
Newsletters & Emailings - CRM
Build a community, convert and retain your audience thanks to a regular, inspiring email rendez-vous combining commercial content and brand storytelling.
Print, brochures & packaging
From catalogs and lookbooks to labels and packaging, create a memorable and cohesive customer experience that spans both your physical stores and e-commerce orders.
E-commerce product descriptions
Looking to increase traffic and conversion while limiting your online store's return rate? Partner with a French and English-speaking luxury copywriter for e-commerce product descriptions combining storytelling and SEO.
Freelance luxury & lifestyle copywriter
Alongside my customers, I explore the many facets of luxury. These worlds enrich my expertise and expand my narrative territory. Fashion, leather goods, perfume, skincare, design or jewelry, year after year, I've built up an expertise in luxury copywriting and web copywriting for the art of living (lifestyle). A bilingual French-English copywriter based in Paris, I work with French brands, international companies and foreign designers.
Explore each thematic portfolio below to discover the editorial projects I’ve completed for clients in fashion, leather goods, jewelry, perfumes and beauty, art and design, and creative entrepreneurship.
They entrusted me with their writing project...
Shall we talk about yours?
Fashion
Having built my career with major luxury fashion houses, I now collaborate with conscious luxury brands and independent sustainable fashion labels.
Leather Goods & Accessories
From shoes to accessories, I navigate a fascinating universe that intertwines tradition and modern luxury, working alongside established brands and emerging leather goods labels.
Watches & Jewelry
Captivated by the symbolic significance of jewelry and the craftsmanship of the watch & jewlery industry, I partner with brands in jewelry, fine jewelry, haute joaillerie, and watchmaking.
Fragrance, Skincare & Beauty
Perfumes, skincare, makeup ... Explore my projects featuring established labels, DNVBs, and Clean Beauty brands that celebrate meaningful beauty.
Art & Design
Architects, designers, artists, galleries, media and magazines: their creative inspirations push my writing to new horizons. Discover these projects that lie at the intersection of art and lifestyle.
Creative entrepreneurs
Entrepreneurs and artists : your name is a brand in its own right. Discover the creatives who have entrusted me to cultivate their personal branding and authentically communicate their talents.
FAQ
When to use a copywriter for a luxury brand?
As soon as you prepare your launch, so that your brand asserts its identity, finds its voice and reinforces its presence and notoriety (website, press kit, brochure or lookbook). With each new collection or service offering products, packaging). On the occasion of an event or a birthday (press releases, invitations), throughout the year (newsletters, automated emails, e-commerce notes...) so as not to lose sight of your brand. never break the dialogue with your audience.
What is the added value of a copywriter in the age of artificial intelligence?
AI produces standardized texts and won't allow you to broaden your horizons. As a bilingual freelance consultant for luxury and high-end creative projects, my high standards are reinforced by these turnkey solutions. I design absolutely unique “couture” content. Human, sensitive, emotional and authentic, my words convey the essence of your business. the spirit and stand out in an environment saturated with words and images. I combine my writing skills with a solid technical expertise in SEO / GEO and a 360° vision of the luxury and hospitality industries. When you work with me, you can be sure of creative and cultural references that will make all the difference to your marketing and communications strategy.
Collaboration languages
A bilingual French-English freelance copywriter who has lived and worked abroad, I write in either of these two languages to meet the communication challenges of international luxury brands. I am not involved in proofreading or translating existing texts.
How much does it cost to hire a copywriter?
Blog posts, press kits, newsletters, brochures, e-commerce product sheets, web content... each medium is tailor-made to reflect your brand identity and meet your objectives. Although I offer some services in standard formats, and can provide fixed-price support by the hour or day, I design each offer and the associated quote from scratch. Unlike many copywriters, I don't charge by the word, and offer several revisions as part of my writing services. To chisel a sentence is a work of goldsmith, not a matter of the number of characters.