Olistic The Label

Olistic the Label is a French sustainable luxury ready-to-wear brand. Dedicated to minimizing its socio-environmental impact, the brand creates slow fashion collections crafted entirely from certified or upcycled natural fibers.

Blog posts, Articles & Interviews

Development of the journal section and editorial calendar: establishing the brand's content strategy to align with its ethos and values.

Bilingual blog copyriting: SEO-optimized blog articles (1,000 words) in both French and English, addressing topics related to the luxury industry and the brand’s commitment to sustainability.

Interviews with changemakers: preparing and conducting interviews with women entrepreneurs and key stakeholders committed to sustainable luxury practices.

+300%

Increase in average monthly traffic

Following the publication of the first 4 articles

Web content

Copywriting and Content Creation in French and English for institutional brand pages and landing pages, effectively presenting the brand and communicating its values.

Ecommerce Products & Categories Editorials

Creation of collection descriptions and category Introductions in both French and English to highlight the brand’s unique offerings.

SEO-optimized editorial-style content to enhance search engine visibility.

Newsletters

Design and editing of newsletters in French and English to promote the sustainable luxury fashion brand and its collections.

Social Media

Writing captions in both French and English for the brand’s social media platforms (Instagram, Facebook, LinkedIn, Twitter).

"It's a pleasure to work alongside Justine. Passionate, flexible, a good listener and talented, she always finds the right turns of phrase and the right word to take us on a journey."

Camille

Founder of olistic the label

Press Kit

Putting together a press kit is a tricky business, but a key one for a young fashion brand. I write in French and English press releases and press kits of the eco-responsible luxury brand for its capsule collection launches, collaborations, events and press presentations.

Packaging & Communication

Design and editing of print elements accompanying e-commerce sales and launches as part of limited-edition collaborations: labels & labelling, leaflets / brochures, lookbooks...