Press & Media
Alongside my consulting work, I pursue a practice of cultural writing through articles dedicated to art and photography. These texts are regularly featured by museums, cultural institutions and their press agencies as part of their editorial communications and media relations. This practice sharpens my perspective, my narrative standards and my way of thinking about the brand as a cultural object as much as an economic one.
Business Press
Forbes France
Rethinking brand strategy for a changing luxury market
January 2026 - Quintessentially Luxury edition
Forbes France dedicated a portrait to my background and approach to strategic consulting and editorial direction, as part of its luxury series.
The article highlights my understanding of the brand as a coherent system where strategic vision, storytelling and customer experience combine to navigate the transformations of contemporary luxury.
Les Échos Week-End
Decoding the "Collab Pioneers"
February 2025
As a marketing expert, I was interviewed by the jewellery journalist at Les Échos on the occasion of the Tiffany & Co and Pharrell Williams collaboration launch. The interview and my insights were published in Les Échos Week-End and on the newspaper's website.
Talks & Speaker
BS Club Talk
Building a Strong Brand Identity to Assert Your Singularity and Expand Your Reach
October 2025 - Cannes - Martinez Hotel
I was invited as a speaker by BS Club to address the contemporary challenges of brand strategy, marketing and business model transformation in the beauty industry.
This talk, delivered to senior professionals in the hairdressing sector, was part of a broader reflection on brands and their capacity to build a lasting positioning and align strategic vision, narrative and customer experience.
Teaching
Guest Lecturer
Alongside my consulting practice, I work as a guest lecturer at schools and specialist programmes in marketing strategy and brand strategy.
These teaching engagements are driven by a commitment to transmission: sharing a systemic, practical and demanding approach to branding, informed by my hands-on experience and work with luxury brands.
Culture & Society
En parallèle de mon activité de conseil, je développe une pratique d’écriture culturelle par des articles consacrés à l’art et à la photographie. Ces textes sont régulièrement relayés par des musées, institutions culturelles et leurs agences de presse, dans le cadre de leur communication éditoriale et relations médias. Cette pratique nourrit mon regard, mon exigence narrative et ma manière de penser la marque comme objet culturel autant qu’économique.
Phototrend
Art & Culture Editor
As a culture journalist for the online magazine, I attend every editorial meeting and have covered photography news and cultural events on a weekly basis since 2020.
Photography exhibitions, artist monograph releases, photographic series that spark my curiosity and interviews with photographers are among my favourite subjects.
REVUE EPIC
Art & Culture Editor
Available in a selection of bookshops and art galleries, REVUE EPIC is an independent publication fiercely committed to the defence of auteur photography. Its pages document our world through intimate and documentary visual narratives.
My words appears in each issue, in features dedicated to a contemporary photographer or a classic icon of the medium.
Print press, online publications, school conferences and speaking engagements at trade shows and events: I seize every opportunity to share my perspective and expertise on the challenges of marketing and communication in luxury and the art de vivre.