Fragrance, skincare and cosmetics brands
Fragrance, skincare, or makeup: standing out in the competitive cosmetics market requires strong, distinctive communication. This is a fiercely contested sector, where historic brands, laboratories, start-ups, and clean beauty DNVB stars all coexist.
Whether working directly with the founding team of a perfume or beauty brand or commissioned by an agency (for communication campaigns, claims and slogans, product naming, or video scripts), I dedicate meticulous attention to what sets your beauty brand apart.
The creation of a unique brand identity—whether through rebranding or launching your cosmetics brand—and its effective communication to your target audience guide my approach from concept to execution. brand platform & communication strategy but also web content creation ou la rédaction de vos press kits.
My Beauty & Wellness Expertise to empower cosm'ethics
I discovered the potential and desirability of more natural, sustainable beauty and skincare over a decade ago. Growing up in the heart of the Alps, surrounded by fascinating varieties of wood essences and plant species, I quickly realized how some visionaries returned to this source of inspiration to preserve nature but also to create skincare, creams, botanical oils, and scented waters—true elixirs of beauty and wellness.
A first experience solidified this passion: collaborating with the marketing teams at Pure Altitude (Sibuet Luxury Hospitality Group), a skincare brand harnessing the power of alpine botanicals. This experience underscored the environmental and commercial value of cosmetics and spa rituals that blend rarity, technical innovation, and sensorial pleasure—all while honoring nature.
From the French Alps to the Yellow Mountains in China, the leap isn’t as far as it seems. Living in Shanghai, I rediscovered this same drive to honor local heritage and natural ingredients. There, I worked alongside the founder of Ba Yan Ka La, a premium local brand highlighting the benefits of plants and the wisdom of traditional Chinese medicine. Through this holistic approach, even in 2012, we spoke of reconnecting the body and mind, humanity and the Earth, through carefully selected natural ingredients. For both scientifically-driven and more traditional skincare brands, as well as sustainable beauty brands, there’s immense value in embracing this intimate relationship with our environment.
As a web copywriter and strategic consultant for beauty brands and wellness entrepreneurs, I continue to support those for whom beauty harmonizes appearance and consciousness.
OREL PARFUMS GENÈVE
Designing a good brand platform is to your communication what formulation is to your product. It's a subtle balancing act, the result of which your end-customer will perceive: a desirable brand that resonates with his or her innermost desires.
Échantillons ...
FRAGONARD PARFUMEUR
MONIKA HEILIGMANN
With your luxury brand's identity meticulously crafted, it's time to express your uniqueness through your website for your clients (copywriting for your web pages, web editorials and e-commerce product descriptions blog articles), your newsletters and brand videos or to address key opinion leaders and influencers (press releases and press kits).
ELLE d'ORIENT
GUERLAIN (AGENCY)
my star services for wellness and beauty brands
Brand platform
Beauty is a fiercely competitive market where brands compete with boundless creativity. A strong, unique, and memorable brand identity positions you for long-term success and sets the stage for impactful brand content.
Leaflets & packaging
From application rituals and legal information to distinctive naming, every word matters on the limited space of cosmetics packaging or a post-purchase thank-you note. I ensure your communication and customer experience are handled with great care.
Video scripts
Capturing the evanescent memory of a fragrance, the comforting touch of of a balm, or the essence of your beauty brand adds a valuable emotional depth to your campaign and brand videos.
web pages
Bringing your brand story to life through inspiring, conversion-driven web pages is a delicate art—and a proven key to success for your beauty business.
Brand strategy and storytelling leave an unforgettable trail, ensuring your words linger like a signature scent.
Tagline & Claims
coming soon
MAKE UP FOR EVER (AGENCY)
SISLEY
Spas, beauty institutes, fitness centers, concept stores, retreats, and wellness destinations—beauty is no longer confined to the privacy of our bathrooms. I support these retail and hospitality pioneers by sharing my expertise in marketing, editorial strategy, and customer experience.
MSustainable Luxury Fashion, leather goods label & accessories brands, ethical jewelry,, independent and creative entrepreneurs, creators and créateurs de l’art & du design créant dans le respect de la planète et des savoir-faire : je les accompagne aussi dans leur stratégie de communication.
Let me take care of your communication
