SANOUH NATURAL SOINS
Stratégie de marque & direction éditoriale pour la beauté - parfums, soins & cosmétiques
Fragrance, skincare, or makeup: standing out in the competitive cosmetics market requires strong, distinctive communication. This is a fiercely contested sector, where historic brands, laboratories, start-ups, and clean beauty DNVB stars all coexist.
Whether working directly with the founding team of a perfume or beauty brand or commissioned by an agency (for communication campaigns, claims and slogans, product naming, or video scripts), I dedicate meticulous attention to what sets your beauty brand apart.
The creation of a unique brand identity—whether through rebranding or launching your cosmetics brand—and its effective communication to your target audience guide my approach from concept to execution. brand platform & communication strategy but also web content creation or writing your press kits.
Brand strategy and storytelling leave an unforgettable trail, ensuring your words linger like a signature scent.
Ils me font confiance
Portfolio
Sélection de projets et collaborations, marques du secteur parfum - beauté
Mission à la une
BYREDO
Parfums de niche – Make Up
PLV Points de vente – Outils de formation retail
À l’occasion d’un lancement make up, la maison de parfumerie de niche a fait appel à mes services de conseil et direction éditoiale bilingue pour la création de supports de PLV retail présentant les gestuelles associées à chaque produit.
my star services for wellness and beauty brands
Brand platform
La beauté est un marché ultra concurrentiel où les marques rivalisent de créativité. Une identité de marque forte, unique et mémorable vous positionne durablement et inaugure un brand content efficace. La conception d'une plateforme de marque forte est à votre communication ce que la formulation est à votre produit.
With your luxury brand's identity meticulously crafted, it's time to express your uniqueness through your website for your clients (copywriting for your web pages, web editorials and e-commerce product descriptions blog articles), your newsletters and brand videos or to address key opinion leaders and influencers (press releases and press kits).
Leaflets & packaging
From application rituals and legal information to distinctive naming, every word matters on the limited space of cosmetics packaging or a post-purchase thank-you note. I ensure your communication and customer experience are handled with great care.
Video scripts
Capturing the evanescent memory of a fragrance, the comforting touch of of a balm, or the essence of your beauty brand adds a valuable emotional depth to your campaign and brand videos.
Direction éditoriale web
Bringing your brand story to life through inspiring, conversion-driven web pages is a delicate art—and a proven key to success for your beauty business.
Spa, instituts de beauté, salles de sport, concept stores, retraites yoga et longevity ou destinations wellness : l’expérience de la beauté n’est plus réservée à l’intimité de nos salles de bain. J’accompagne ces acteurs du retail et de l’hospitalité en partageant avec eux mon expertise en marketing, rédaction et expérience client.
Mon expertise beauté, parfums & wellness au service de marques engagées
I discovered the potential and desirability of more natural, sustainable beauty and skincare over a decade ago. Growing up in the heart of the Alps, surrounded by fascinating varieties of wood essences and plant species, I quickly realized how some visionaries returned to this source of inspiration to preserve nature but also to create skincare, creams, botanical oils, and scented waters—true elixirs of beauty and wellness.
A first experience solidified this passion: collaborating with the marketing teams at Pure Altitude (Sibuet Luxury Hospitality Group), a skincare brand harnessing the power of alpine botanicals. This experience underscored the environmental and commercial value of cosmetics and spa rituals that blend rarity, technical innovation, and sensorial pleasure—all while honoring nature.
From the French Alps to the Yellow Mountains in China, the leap isn’t as far as it seems. Living in Shanghai, I rediscovered this same drive to honor local heritage and natural ingredients. There, I worked alongside the founder of Ba Yan Ka La, a premium local brand highlighting the benefits of plants and the wisdom of traditional Chinese medicine. Through this holistic approach, even in 2012, we spoke of reconnecting the body and mind, humanity and the Earth, through carefully selected natural ingredients. For both scientifically-driven and more traditional skincare brands, as well as sustainable beauty brands, there’s immense value in embracing this intimate relationship with our environment.
As a web copywriter and strategic consultant for beauty brands and wellness entrepreneurs, I continue to support those for whom beauty harmonizes appearance and consciousness.
Let me take care of your communication
