Web Copywriting & Blog posts | YellowKorner
LabKorner is the photographic printing laboratory for YellowKorner galleries. Renowned for serving top photographers, the platform now offers families and individuals the opportunity to develop and frame their personal photos with gallery-quality standards.
Blog Posts & SEO
Since 2018, I have supported LabKorner (formerly Zeinberg) in creating editorial content to animate its brand blog and enhance its SEO positioning on search engines. Producing several monthly articles (ranging from 350 to 1,200 words), I suggest topics tailored to the brand's audience and strategy while ensuring adherence to its editorial calendar:
- Technical topics and photography tips: Practical guides and expert advice for enthusiasts and seasoned photographers to capture and print high-quality images.
- Inspiring themes: A diverse selection of topics aligned with the brand's seasonal and commercial calendar, designed to inspire customers and guide their choices.
- Artist portraits: An in-depth look at the world of artist photographers collaborating with LabKorner or YellowKorner galleries, enriching the storytelling and reinforcing the laboratory's brand identity.
For each blog article, I provide carefully curated royalty-free visuals to strengthen the visual impact of the blog’s content and enhance its appeal to readers.
English Copywriting
As a bilingual French–English web copywriter, I am also responsible for translating and rewriting articles for the English version of the website. This ensures a seamless customer experience for an international audience. My SEO-optimized texts help boost organic traffic and establish LabKorner as a leading authority in art photography and interior design.
Content Recycling & Omnichannel Strategy
Although these blog articles are initially crafted to enrich LabKorner’s website, their impact extends far beyond. The brand marketing and communication teams regularly repurpose this content to enhance their newsletters and social media posts, thereby maximizing the effectiveness of the copywriting across various communication channels.
This omnichannel strategy proves to be efficient and cost-effective for the brand. The blog articles serve as a solid foundation for creating inspiring campaigns and ensuring consistent communication, whether it’s engaging the community on Instagram, sharing updates via email, or attracting new visitors to the website.
The result? Greater visibility, a loyal audience, and optimized content investments through strategic reuse. LabKorner enjoys a cohesive marketing approach where every word delivers value.
Institutional Texts & Web Pages
In addition to blog articles, I occasionally contribute to the creation of landing pages, institutional content, and sales copy for new product launches, campaigns, or rebranding projects. These strategic materials are designed to strengthen LabKorner's brand image while optimizing conversion rates on the website.
