WEBSITE DESIGN & DEVELOPMENT — LUXURY & LIFESTYLE BRANDS
Your website as an expression of your brand identity
A brand website is not a technical showcase. It is the digital extension of your identity, the first touchpoint where your positioning, your universe and your narrative must be immediately legible, with coherence and desirability.
I support luxury houses, independent brands and art de vivre and hospitality entrepreneurs in the creation and redesign of their websites — showcase or e-commerce — managing the full project: strategy, architecture, art direction, SEO/GEO-optimised copywriting and go-live. In French and English, from Paris and Geneva.
Une offre digitale clé en main
A brand-centric digital offer
A web developer or digital agency will deliver a technically functional website. But a site that fails to translate your brand identity, whose copy is not written for your audiences and search engines, or whose user experience does not reflect the standards of luxury..
My distinctiveness lies in approaching website creation from the brand outward, not from the code. Every decision — architecture, palette, typography, visual selection, page structure, copywriting — is made in coherence with your brand platform and your positioning.
I work on recognised no-code and low-code platforms — WordPress/Elementor, Shopify, Squarespace, Wix — which offer aesthetic and functional capabilities equivalent to bespoke development, at budgets and timelines adapted to independent brands and houses of small scale. This approach also ensures your full autonomy in managing the site once the project is delivered.
From strategy to go-live, I manage the entire project from the initial audit to production. Every phase is driven by the same level of rigour: strategic, editorial and aesthetic to deliver a website that is truly equal to your brand and your ambitions.
MY PROJECT APPROACH
Website creation in 6 phases
1. Strategic brief & brand platform
Comprendre votre marque avant de construire son site
Every project begins with an immersion in your world: your objectives, your target audience, your positioning, your competitive landscape. If you already have a brand platform, it becomes the guiding thread of the project. If not, I can design one upstream, the most valuable decision before any redesign. I then define with you the most appropriate platform for your needs and budget (WordPress/Elementor, Shopify, Squarespace or Wix).
Diagnostic & semantic SEO/GEO audit
Laying the foundations for strong search visibility
For website redesigns, I can conduct a full technical diagnostic — performance, crawlability, page speed.
Before structuring any content, I analyse the semantic landscape of your market: priority keywords, audience queries, competitor positioning. This research shapes page architecture, headings, metadata and content strategy. A well-ranked site is built from the design phase, not retrofitted at the end. This optimisation extends your brand's reach across search engines and AI-driven environments alike.
3. Architecture & UX
Structuring navigation that serves brand and conversion
I design your site architecture — pages, sub-pages, internal linking — thinking simultaneously about user experience, conversion journey and SEO logic. Navigation must be seamless across all devices: desktop, tablet, mobile.
4. Art direction & visual brand identity
Translating your brand identity into a visual language
Working from your existing visual identity — or defining its key elements if absent — I establish the aesthetic foundations of the site: colour palette, typography, image treatment, page template design. Every visual decision must translate your brand universe and create a coherent experience from the first scroll to the last. I integrate supplied visuals, curate royalty-free images suited to your world, or generate AI visuals in full coherence with your brand identity.
5. Copywriting & content optimisation
Words that express your brand and work for your search visibility
This is where my editorial expertise comes fully into play. I write all website copy — pages, headings, subheadings, calls-to-action, product descriptions, metadata — combining brand storytelling, SEO precision and GEO optimisation for LLMs and AI-driven environments. I write in French and/or English depending on your target market.
6. Go-live, testing & handover
A site that works ready for you to run
Once the demo version is validated, I manage the go-live, cross-device testing and integration of all tracking and analytics tags. For e-commerce: product catalogue verification, payment module integration and delivery option setup. At handover, I train you — or your team — to manage the site autonomously. Drawing on my background as a training director, I ensure this knowledge transfer is clear, practical and adapted to your level. If you prefer to delegate ongoing management, we define together a tailored follow-up engagement.
This is for you if…
- You are launching a luxury or premium brand and want a website that immediately communicates your positioning and universe.
- Your current site no longer reflects who you are, it feels dated, inconsistent with your brand identity, or simply not converting.
- You have developed your brand platform and want a website that is its natural, coherent digital extension.
- You are targeting both French-speaking and anglophone markets and need a bilingual website conceived for both cultures — not simply translated.
Platforms and CMS I work with
I work across the leading no-code and e-commerce platforms, selected for their reliability, aesthetic flexibility and the control they give clients over day-to-day site management.
WordPress / Elementor Showcase or blog site. Flexible and powerful, ideal for projects with strong SEO ambitions and deep customisation needs.
Shopify E-commerce. The benchmark platform for creative and premium brands selling online, with a robust ecosystem for scaling.
Squarespace Showcase site. Particularly suited to brands with strong visual and aesthetic priorities and a preference for simplicity.
Wix Accessible and flexible. Well-adapted to projects with controlled budgets.
Preparing together the success of your website
Brand platform
Your website must start from a clearly defined brand identity. If that foundation is not yet in place, let's begin there — through a turnkey brand platform or the ÉCLORE programme.
Editorial Direction & Web Copywriting
You already have a functional website whose design reflects your brand but your content doesn't translate your difference? I work on SEO/GEO-optimised copywriting alone.
E-commerce Product Descriptions
For every product page to become a compelling, authentic argument for your creations — written by a luxury editorial specialist.
Let's talk about your website
Every project begins with a conversation to understand your context, your objectives and define together the right scope of intervention. Share your project with me.
FAQ
Should I build my website myself?
Building your own website is technically accessible today — no-code platforms and AI tools have simplified the process. But an effective website is not simply a site that is online: it is a strategic tool that translates your brand identity, captures the right audiences and converts. Site architecture, storytelling, user experience, SEO and GEO optimisation, editorial coherence — these dimensions require method and expertise that no tool alone can replace. Working with an expert means gaining clarity, coherence and performance from day one.
Why work with a single point of contact?
Entrusting your web project to a single point of contact — strategist, art director, copywriter and project manager — guarantees the coherence of every decision, from the first brief to go-live. No information lost between a developer, a copywriter and a designer who don't communicate. One guiding thread throughout: your brand identity, expressed consistently across every page, every word, every visual. It also means real time savings and a more fluid, personalised working relationship.
Which platform should I choose — WordPress, Shopify or Squarespace?
The right platform depends on your activity and objectives. WordPress/Elementor is the most flexible and powerful solution for projects with strong SEO ambitions and deep customisation needs — it is also the platform I use for my own website. Shopify is the benchmark for brands selling online with reliability and scalability — its e-commerce robustness and app ecosystem make it the natural choice for premium online boutiques. Squarespace excels for brands with strong visual priorities who value aesthetic quality and ease of management. Wix suits lighter projects with a controlled budget. I help you choose the platform that fits your reality.
Can I have a bilingual French-English website?
Yes, and it is one of my specialities. I design and write bilingual French-English websites for luxury and premium brands targeting both French-speaking and anglophone markets simultaneously. The French version is never a simple translation: every text is rethought for its target audience, its cultural codes and its specific expectations, while remaining coherent with the global brand identity. Bilingual site architecture, SEO/GEO optimisation in both languages and hreflang tag management are all integrated from the design phase.
How much does a website cost for a new luxury brand?
The cost of a website depends on several factors: the platform chosen (WordPress, Shopify, Squarespace, Wix), the project scope (showcase or e-commerce), the volume of pages and content, and the SEO options required. Beyond fixed costs — hosting, custom domain — my support is entirely bespoke: it can cover copywriting alone, or the full project from A to Z. Every quote is established after an initial conversation to understand your objectives, your market and your ambitions. Contact me for a personalised estimate. Contact pour une estimation personnalisée.
Will I be autonomous in managing my website after delivery?
Yes — and this is a priority in how I deliver. Unlike many agencies that maintain technical dependency, I systematically train my clients, if they wish, to manage their site autonomously at handover. Drawing on my background as a training director, I ensure this knowledge transfer is clear and adapted to your level — whether or not you are comfortable with digital tools. If you prefer to delegate ongoing management and performance monitoring, we can define a tailored long-term support engagement together.
