Culture, Art & Design

Architects, furniture designers, design editors, tableware brands, artist-photographers, independent magazines, and decor and lifestyle entrepreneurs— I assist them in crafting impactful strategies and creating compelling content.

Painting, photography, cinema: visual Arts, as well as design, craftsmanship, fine crafts, and architecture, deserve words that match their vision. Specialized media and press, along with artists, authors, entrepreneurs, and lifestyle brands, benefit from my freelance marketing consulting and web copywriting services.

Championing the Art of Living and Artistic & Artisanal Creation

While I chose the luxury sector, my first loves have always been reading and writing. For me, luxury and the art of living are deeply intertwined with spirituality and cultural resonance. Brands carry an undeniable cultural and narrative weight, even more so when they stem from artisanal craftsmanship or artistic intent.

Working together ensures that our visions resonate in harmony. Though I’m not a journalist, I’m proud to have authored numerous articles featured in magazines or online publications. And while I’m not a PR, I know what piques a journalist's interest in a press kit or release, whether for digital or print media. The strength and unicity of my words lies in its freedom. My hand is guided solely by your needs—not by conventions or the dictates of an industry.

When creating a website, writing relevant content for your web pages and your SEO-optimized web editorials give your brand or agency greater visibility and enhance its reputation online through better search engines optimization. Product descriptions and e-commerce editorials will, for example, enhance the functional aesthetics of a line of furniture or collection of decorative objects.

Press kits and press releases for an exhibition, a brand or a collection launch, articles for print or digital press, interviews and monograph critics enable me to convey the message of inspired designers, creators, authors, artisans and artists.

Working with Justine is a real pleasure every day. She's become an integral part of our editorial team, and every week she comes up with well-thought-out, quality articles and content.

Damien Roué editor-in-chief - Phototrend

my star services for creators

Novels, newspapers, memoirs, and biographies continue to fuel my passion for storytelling, my appreciation for the artistry of a well-turned phrase, and my delight in the richness of language. Alongside these literary companions, I draw inspiration from numerous artists and aesthetes. Each season, I actively participate in events and showcases from these creative industries (Paris Photo, Maison & Objet, etc.). Etymology and symbolism are personal fascinations that resonate with my writing, imbuing your brand content and publications with a genuine, soulful dimension.

These cultural references blend with the exchanges I initiate with the brands, creators, and artisans I support. Together, they continually enrich my lexicon of inspiration, allowing me to expand my narrative territory as I refine their editorial direction. Architects, perfumers, photographers, publishing houses, chefs, artisans, authors, and historians open my eyes to a world brimming with meaning. As a conduit for their inspirations and experiences, I channel this wealth into your projects, infusing them with depth and authenticity.

To support contemporary artistic and artisanal creation, I collaborate with brands, media, artisans, and entrepreneurs in various capacities. I also share my expertise in marketing, branding, and communication by teaching in academic and professional settings.

At the request of the GRETA CDMA (adult training in Creation, Design, and Fine Crafts), I teach students at the prestigious École Boulle and École Duperré in Paris.