Culture, Art & Design
Architects, furniture publishers, tableware brands, artist-photographers, independent magazines or decor. I support them in their strategy and content creation.
Painting, photography, cinema: not only the visual arts, but also design, craftsmanship, fine art and architecture deserve words to match their purpose. Not only the media and trade press, but also artists, authors, entrepreneurs and lifestyle brands benefit from my freelance web copywriting and marketing consultancy services.
Raising the bar for Art de vivre and artistic & artisanal creation
Although I chose the luxury sector as my career path, my first love from childhood was reading and writing. For me, luxury and the art of living are neither devoid of spirituality nor of cultural significance. Brands have an undeniable cultural and narrative significance, even more so when they are born of a handcrafted gesture or artistic intent.
Working together ensures that our visions vibrate in unison. Although I'm not a journalist, I'm proud to have signed numerous articles in the pages of magazines and publications, both online and on newsstands. Although I'm not a press attaché, I know what it is about a press release or dossier that arouses the interest of a digital or print journalist. The strength of my writing comes from my freedom. It's only your need that guides my hand, not the customs or diktats of a seraglio.
When creating a website, writing relevant content for your web pages and the SEO-optimized web copywriting give your brand or agency greater visibility and reputation on the web and search engines. Product descriptions and sheets will, for example, enhance the functional aesthetics of a line of furniture or decorative objects.
Press kits and press releases for exhibition or launch, articles print or digital press, interviews and monograph reviews enable me to convey the message of inspired designers, creators, craftspeople and artists to their targets and audiences.
my star services for the creation
Press articles & blogs
Whether your vision unfolds on the pages of a magazine or on a screen, my words will leave a lasting impression on your readers' minds.
Press kits & releases
Whether you're an artist preparing an exhibition or an entrepreneur launching a brand, a well-written press kit or press release will establish your reputation and brand awareness in the long term.
Brand platform
Design, decoration & Art de vivre are ultra-competitive markets where brands vie with each other in creativity. A strong, unique and memorable brand identity positions you for the long term, and ushers in effective brand content.
ÉCLORE e-learning course
To spread your wings, you need to get back to the basics of your brand identity. ÉCLORE is the most comprehensive online training course for finding your positioning, defining your brand identity and establishing your difference.
Novels, newspapers and biographies continue to quench my thirst for stories, my taste for the mastery of a turn of phrase or the gourmandise of a word. To these paper companions, I add numerous artists and aesthetes whose works inspire me at Parisian exhibitions and on my travels. Every season, I take part in creative industry events (Paris Photo, Salon Maison & Objets, etc.). Etymology and symbolism are other personal curiosities that resonate with my writing to give your brand content and publications a sincere soul.
These cultural references are combined with the exchanges I have with the brands and designers I work with. Every day, they add to the lexicon of my inspirations, enabling me to expand my narrative territory as I trace the furrows of their editorial lines. Architects, perfumers, photographers, publishers, chefs, craftspeople, authors and historians awaken me to a world rich in meaning. Passing on their inspirations and experiences, I infuse this richness into your projects.
To support contemporary arts and crafts, I work with brands, media, craftspeople and entrepreneurs in a variety of ways. I work with educational and professional establishments to share my expertise in marketing, branding and communications.
At the request of GRETA CDMA (training for adults in Creation, Design and Art Professions), I work with students and trainees undergoing retraining at the Ecole Boulle and the Ecole Duperré in Paris.