Eben Home Design
Eben Home is a French brand founded in 2021 by Pierre and Lucas. The brand curates the finest pieces of European design for its e-commerce platform, allowing customers to visualize these furniture pieces in their homes using augmented reality. Committed to fighting fast design, Eben Home prioritizes durable furniture crafted with the expertise of its European partners.
Pierre and Lucas reached out to me shortly after launching their brand to help refine Eben Home’s narrative identity and communication strategy (tone of voice, brand personality, lexicon). Eben Home strives to convey its values through its website, highlighting and promoting a selection of contemporary and sustainable designs and furniture. The brand now communicates in a distinctive and cohesive manner across all channels. I continued to support Eben Home with the creation of SEO-optimized blog articles to strengthen its online visibility and reach.
- Narrative and editorial identity definition, brand voice
- Omnichannel communication strategy
- Design & premium furniture market benchmark premium
- SEO blog articles - copywriting
Editorial Identity & Communication Strategy
Following the launch of Eben Home, its co-founders entrusted me with defining the brand’s narrative and editorial identity.
Building on the foundations of the brand’s identity and visual identity, I proposed a distinctive and compelling brand personality, clear storytelling, and an inspiring editorial tone to be applied across all communication channels (website, social media, newsletters, packaging, press, and more).
These actionable, precisely illustrated recommendations were enriched by in-depth market research, a thorough competitive benchmark, and regular collaboration with the brand’s team.
Blog Posts
Editorial calendar management, topics research
Sector research on furniture and design to define the editorial angle for the brand’s journal. Product selection aligned with the article themes and blog vision.
Keyword analysis for selected topics to enhance the SEO optimization of blog articles. Creation of meta descriptions and meta titles for the corresponding web pages.
Copywriting of blog articles in 2 formats (1,000 words / 450 words), fully optimized for search engine performance (SEO).
I. Wood : An Introduction
This blog article serves as a tribute to wood, a noble natural material whose wide variety of species is often unknown to many.
A favorite material of the French eco-conscious design label, wood features prominently in its selection of tables, chairs, dressers, and other design creations chosen from its European partners. Highlighting the different materials, their properties, and the careful selection process enhances the brand’s expertise, commitment to sustainability and strengthens trust with its audience.
II. Home Sweet Home Office
This SEO-optimized blog article offers practical advice for setting up a workspace or an home office room that harmonizes with a contemporary interior.
Working alongside the design and furniture brand, I curated a selection of designer office furniture to inspire the audience while boosting conversions for the e-commerce site.
III. Playful Décor: When Design is having Fun
Playful yet functional, design bends the rules! In this blog post, written for the specialist in sustainable designer furniture, I invite you to transform your home into a playground of contemporary creation.