Press kits & press releases
Press kits & press releases | Copywriting & Design
Capturing attention and interest through words is a delicate exercise that requires the dedicated narrative expertise of a copywriter.
Creating a press kit allows you to clearly present your brand to ensure a successful launch, as well as raising awareness and visibility for your project. Wondering how to create a press kit? As a freelance luxury and fashion copywriter I craft your fashion and luxury press releases or press kits with a unique approach designed to attract and persuade key influencers and decision-makers in your industry.
Why create a press kit for a luxury brand?
A press kit is an essential communication tool that enhances your visibility and establishes your brand's reputation by capturing the interest of journalists and editorial teams. Whether launching your brand, presenting a new collection, announcing a collaboration, or organizing an event, a press kit or press release highlights your brand’s latest news.
A well-crafted press kit written by a professional luxury freelancer significantly increases your chances of securing high-quality, free press coverage. Whether it’s a fashion press kit, a product press kit, or an event press release, the key is to present your brand in a way that arouses curiosity while maintaining journalistic neutrality.
Press kit or press release?
Press kits and press releases complement each other. These documents are sent to journalists in print and digital media to raise awareness of your brand and its unique offerings, aiming for either free publication or paid placements (advertorials). Depending on your communication strategy, you may opt for a comprehensive press kit or a concise press release. A complete press kit is ideal for introducing your brand at launch and can serve as a brand brochure. Many clients who utilize my luxury copywriting services leverage this kit as a brochure or presentation for potential business partners and retailers. A press release crafted by a luxury web copywriter is sufficient for launching a collection or announcing an event for a brand already known to the media and its target audience.
Why hier a luxury copywriter to write your press kit?
Sending a press release is a pivotal moment for an artist or a luxury brand. Beyond the commercial impact of a publication, it shapes your reputation and brand image. Both print and digital editorial teams are highly sought after and increasingly demanding. Collaborating with a professional luxury copywriter for your press kit ensures uncompromising research and writing standards, a distinctive editorial line, and a unique narrative.
Committed to providing content you can repurpose and adapt, I focus on delivering strong and timeless messaging in your press kits.
freelance copywriter or press office?
Working with an independent luxury freelancer for your press releases and press kits guarantees more originality and a less uniform style compared to that of a press office.
A press office or a PR agency manages the press and public relations for its clients by organizing press days, media reviews, communication and influence campaigns, media placements, and analyzing press coverage.
Unlike journalists, editorialists or writers, narration isn't their core competency. In fact, many press offices outsource their press releases to freelance copywriters. The cost of a press release drafted by a media press office or PR agency can be significant. More accessible and flexible, a freelance copywriter will be attentive to your project, regardless of its size or budget. Additionally, the sensitivity of a luxury copywriter towards your products or services is a valuable asset.
Press releases & press kits | services
As a bilingual luxury copywriter, I write press releases and press kits in French and English. Press kits should be adapted to your objectives and target publications (print or digital, local, national or international, specialized press or general media).
My understanding of your brand challenges and context enables me to advise a communication approach strategically aligned with your goals. Whether it’s a fashion press release, a cosmetics press kit, or press assets for an artist or jewelry brand, I leverage my expertise in luxury and lifestyle to enhance your visibility and reputation.
Specialized in luxury copywriting, I write your press releases and press kits. I also provide an editorial concierge service that includes the copywriting, layout, design and translation of your press kit or press release.
Examples of press kits available on request.
Press release
For a timely and concise communication that will leave a lasting impression on journalists and readers, this is an opportunity to rekindle interest in your brand.
Press kits & brochures for luxury brands
A comprehensive press kit, which can also be translated, illustrated, and formatted, allows you to present your brand in a manner that reflects your aspirations. Timeless and adaptable, this document can also support you for an extended period during trade shows or commercial meetings.
ready-to-be-sent press communications
In addition to designing and writing your press release or press kit, I offer an editorial concierge service that includes translation, layout, and illustration of your press communications. Aligned with your brand's graphic charter and brand identity, your press kit will be ready to send to your targeted media outlets.
High Jewelry press kit
Maison avani paris
Conception - writing of a complete press kit for the launch of the haute joaillerie brand and its haute-gemmologie concept. Announcement of the inauguration of the new haute joaillerie address of the ethical house specializing in sapphire and colored stones.
Informative press kit designed to build awareness of the Parisian brand’s expertise in colored sapphires and ethical haute joaillerie.
Press Kit for an Eco-Luxe Baby Fashion Brand
Kanarine Paris
After creating the brand platform and drafting the website pages, I assisted the eco-responsible luxury baby and children's fashion brand in writing and designing its press kit. This comprehensive press kit was distributed to journalists during the brand's launch event, showcasing its GOTS-certified materias and commitment to sustainable fashion for the younger ones.
Press Kit for a Luxury Leather Goods Brand
Partisan Collector
I provided design and copywriting services for both French and English press kits for a luxury leather goods brand that offers made-to-order handbags. This French luxury brand, dedicated to artisanal craftsmanship, features upcycled leather sourced from luxury houses such as Hermès. Every stage of production is handled by the same artisan in central Paris.
I designed and wrote a bilingual press kit in French and English for Maison Maleh, a contemporary tableware brand that celebrates French artisanal craftsmanship (turned wood and Limoges porcelain).
This unique project involved defining the editorial identity for the luxury tableware brand, known for its presence in Michelin-starred restaurants. I developed the editorial plan and crafted the content for the press kit.
Press Kit for the Official Launch of CÉCILE DE FLEUR. I provided design and copywriting services (exclusively in English) for the official launch press kit of CÉCILE DE FLEUR. This kit highlights the bespoke creations made for artists and future brides, introducing readers to the world of this sustainable luxury brand established in New York.
I designed and wrote the launch press kit for a Parisian leather fashion brand. This ready-to-send press kit was created in both French and English, including the development of the editorial plan, bilingual writing, layout, and imagery. It emphasizes the inaugural collection and showcases the artisanal craftsmanship of the French brand, known for its contemporary reinterpretation of leather and shearling classics.
Press releases for a sustainable luxury fashion brand
Olistic the label
I provided copywriting services in both French and English for the press releases and press kits of this eco-responsible luxury fashion brand.
Topics covered included seasonal collection launches (fashion weeks), collaborations, and events such as the Olistic x Arizona Muse collaboration, the brand press presentation set at the Ritz Paris, and the brand pop up launch at Printemps Haussmann.
Roshanara Paris
Press Kit for an Ethnic-Chic Ethical Accessories Brand
I provided a ready-to-be-sent press kit (editorial plan, copywriting, layout, and imagery) for the revitalization of this slow living brand offering collections of accessories and home decor items.
No Fur Geneva
Press Kit for a Vegan Fashion & Accessories Brand
I wrote and designed the layout of a comprehensive press kit in both French and English (including planning, writing, translation, layout, and imagery) for the launch of this Swiss fashion brand committed to animal welfare. This press kit has been ordered by the entrepreneur after my work on No Fur brand platform.
The Kooples
Press Releases for Premium Fashion & Accessories brands
I provided French and English copywriting services for press releases and press kits related to The Kooples collection launches, capsule collections, collaborations, and events.
Julie Colleoni Jewelry
Press Kit for Designer Jewelry
I crafted a complete press kit for the launch of this made-in-France jewelry brand. This included defining the brand's editorial identity and tone, writing the content in both French and English, creating visual moodboards, selecting imagery, and formatting the document.