Julie Colleoni Jewelry
Julie Colleoni entrusted me with the task of creating a strong identity for her emerging eponymous jewelry brand. Together, we developed a distinctive and authentic branding that reflects her personality and creative inspirations. I then translated these concepts into words and visuals to introduce the brand to fashion press, her target audience, and specialized retailers.
Julie Colleoni entrusted me with the task of creating a strong brand identity for her emerging eponymous jewelry brand. Together, we developed a distinctive and authentic branding that reflects her personality and creative inspirations. I then translated these concepts into words and visuals to introduce the brand to fashion press, her target audience, and specialized retailers.
- Storytelling
- Press Kit (copywriting, layout)
- E-commerce product editorials
- Commercial - B2B Brochure
Storytelling & Brand Identity
Enhancing the storytelling of the luxury jewelry brand: By collaborating closely with Julie Colleoni, I helped illuminate the pillars of her brand. Through in-depth research in art, literature, and travel, I assisted the entrepreneur in defining and refining the narrative universe of her collections, linking her passion for watercolor and poetry to rich and diverse cultural inspirations.
Deepening the inspirations behind the collections: By exploring the founder's creative influences, I crafted captivating narratives around each collection, transforming her jewelry into miniature artwork. This storytelling effort strengthens the emotional connection and attachment clients feel toward her creations.
Portrait of the founder: I highlighted the unique journey of Julie Colleoni, watercolor painter and jewelry designer, to forge an authentic and inspiring bond with her audience. This portrait, forming the basis of an 'About' page, reflects her personality and talent, thereby reinforcing her brand identity.
Showcasing artisanal expertise and French craftsmanship: By emphasizing French manufacturing and the unique savoir-faire of the ateliers, I underscored the excellence and singularity of her creations. This narrative pillar, a guarantee of quality and ethics, establishes the high-end positioning of her independent brand.
Through this collaborative work, I helped structure and magnify the brand's identity, integrating key elements that captivate influencers, retailers, and a clientele seeking unique jewelry imbued with meaning and emotion.
Press Kit
Design, Copywriting, Translation, and Graphic Layout of the Jewelry Brand's Press Kit.
As the year-end holidays approached—a critical period for gaining visibility as a young brand—I collaborated with Julie Colleoni to create an impactful press kit. This bilingual document (French and English) was designed to captivate journalists, influencers, and commercial partners. The press kit highlights the poetic and artisanal essence of the brand while emphasizing its unique positioning in the made-in-France jewelry market.
This press kit serves as a vital lever to establish the brand in the premium segment, attract media attention, and showcase its collections during one of the most strategic times of the year.
Editorial Copywriting : the bilingual press kit offers a comprehensive narrative, detailing the brand’s story, inspirations, the founder’s portrait, and the distinctive elements of each collection. Every word was carefully crafted to showcase the artisanal expertise, French craftsmanship, and artistic identity of the jewelry brand.
Graphic Layout and Visual Curation : beyond my editorial work, I oversaw the design of original illustrations and the graphic layout, perfectly aligned with the brand’s visual identity. From typography to colors, each element was tailored to reflect the brand’s DNA.
Delivered as a polished, ready-to-send tool, this press kit includes a cohesive visual identity, distinctive design elements, and a professional presentation to maximize the brand’s communication impact.
B2B Brochure & E-commerce product pages
Design, Copywriting, and Translation of a Commercial Presentation for Jewelry Distributors. I partnered with Julie Colleoni to craft a comprehensive commercial presentation aimed at attracting future distributors and commercial partners for her made-in-France jewelry brand. This communication tool highlights the artistic and poetic DNA of the brand while emphasizing its artisanal craftsmanship, French manufacturing, and the unique positioning of its collections.The presentation was meticulously written in French, translated into English, and carefully formatted to ensure a professional and impactful delivery tailored to an international audience.
In addition to the commercial presentation, I created SEO-optimized product descriptions for the brand’s e-commerce platform. Each description showcases the materials, artisanal fabrication, and artistic inspirations behind every piece, providing essential storytelling that enhances the brand's digital presence, drives traffic, and boosts conversion rates. This dual focus on commercial outreach and digital optimization ensures the brand's message resonates across channels, strengthening its positioning in a competitive market.
Visual Moodboards
Creation of Moodboards and Illustrations to Elevate the Brand’s Collections I designed moodboards for each cuff bracelet collection, encapsulating the unique aesthetic and storytelling of the brand. These moodboards serve as a visual guide, aligning the artistic direction with the poetic inspirations behind every collection.
To further enhance the brand's communication, I developed poetic and graphic illustrations that accompany the written content. These visuals were thoughtfully crafted to reflect the brand's artistic vision and cultural influences, creating a seamless blend of text and imagery that highlights the beauty and craftsmanship of the collections. This creative approach not only reinforces the brand’s identity but also captivates its audience, leaving a lasting impression of its artistic and refined universe.
(images : © 2020, Justine Grosset pour Julie Colleoni)
