Stratégie de marque & direction éditoriale pour les marques de mode
To define your brand identity, convey its values, sell and showcase your fashion collections, collaborating with a marketing consultant and bilingual web copywriter specializing in the luxury industry is essential.
Product descriptions and e-commerce editorialsto improve the conversion of your fashion brand's online store, SEO optimized texts To improve your website ranking, press kits and press releases announcing the launch of your collections, lookbooks, articles and interviews published on your blog or differentiating storytelling elements: a fashion brand constantly communicates and tells its story to create a memorable customer experience.
Découvrez ici une sélection de projets menés pour des marques de mode établies et jeunes créateur·rices indépendant·es.
Ils me font confiance
My fashion & luxury expertise
After graduating from EM Lyon with a degree in luxury marketing, I joined the teams at CHANEL, the flagship of French luxury and Haute Couture. It was there that I fully appreciated the power of storytelling for a luxury brand. From the customer strategy department (CRM) to product marketing (as Ready-to-wear and then Jewelry & leather accessories product manager) and in-house retail locations (such as Le Bon Marché in Paris), I honed my fashion product sensibility and my eye for detail.
As Retail Training & Customer Experience Manager at the French brand THE KOOPLES, I contributed to shaping the seasonal narratives of the collections and ensuring the transmission of brand and product storytelling to international teams, enhancing the customer experience and sales ceremonies. Following an immersion in Swiss watchmaking and jewelry with IWC (Richemont Group), I joined CHLOÉ as Global Director of Training & Customer Experience.
Building on these experiences, with a trained eye for the nobility of materials, colors character, or the drape of fabrics, and the architecture of a silhouette, I decided to channel my passion for fashion and strategic expertise in the luxury sector to support established fashion designers and emerging fashion entrepreneurs.
Portfolio
Sélection de projets, maisons de mode établies et marques indépendantes
Services sur mesure pour les marques de mode
Brand platform
La plateforme de marque formalise l'identité d'une marque de mode, au-delà de ses collections ou d'un simple logo. C'est le socle stratégique indispensable sur lequel bâtir sa stratégie de communication et sa création de contenus.
Upcycling, efforts de traçabilité, sélection de fibres naturelles certifiées, silhouettes intemporelles affranchies des tendances, fabrication artisanale, made in France ou engagement caritatif : à leur manière, et avec humilité, mes clients font un pas vers une mode plus durable, porteuse de sens et d’espoir. J’accompagne l’envol de ce nouveau paradigme pour réconcilier éthique et esthétique.
Are you the founder of an accessories brand, a leather goods label, or a perfume and cosmetics company? Explore my dedicated thematic portfolios to learn more abour the expertise I have developed throughout my career in the luxury industry.
E-commerce descriptions & product editorials
Every season, your e-commerce product descriptions are a new opportunity to tell your story. Make sure you express all the characteristics of your jewels and timepieces, share your creative inspirations and offer more insight on your brand story and know-how to increase sales and perfect your customer experience.
Press Kit (copywriting, layout)
Communiqués de presse & dossiers de presse établissent votre notoriété à l'occasion de votre lancement de marque ou de collections.
Blog Articles
Excellente manière d'améliorer votre référencement, un blog de marque permet de valoriser vos matières et savoir-faire ou de plonger dans les inspirations de votre marque de mode indépendante.
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