Fashion & couture brands
To define your brand identity, convey its values, sell and showcase your fashion collections, collaborating with a marketing consultant and bilingual web copywriter specializing in the luxury industry is essential.
Product descriptions and e-commerce editorialsto improve the conversion of your fashion brand's online store, SEO optimized texts To improve your website ranking, press kits and press releases announcing the launch of your collections, lookbooks, articles and interviews published on your blog or differentiating storytelling elements: a fashion brand constantly communicates and tells its story to create a memorable customer experience.
Discover below a curated selection of projects crafted for established fashion brands and emerging independent designers. Each image invites you to delve deeper into these inspired collaborations.
My fashion & luxury expertise
Diplômée de l’EM Lyon en marketing du luxe, j’ai rejoint les équipes de la maison CHANEL, fleuron du luxe français et de la Haute Couture. J’y ai pris la pleine mesure de la puissance du storytelling pour une marque de luxe. From the customer strategy department (CRM) to product marketing (as Ready-to-wear and then Jewelry & leather accessories product manager) and in-house retail locations (such as Le Bon Marché in Paris), I honed my fashion product sensibility and my eye for detail.
As Retail Training & Customer Experience Manager at the French brand THE KOOPLES, I contributed to shaping the seasonal narratives of the collections and ensuring the transmission of brand and product storytelling to international teams, enhancing the customer experience and sales ceremonies. Following an immersion in Swiss watchmaking and jewelry with IWC (Richemont Group), I joined CHLOÉ as Global Director of Training & Customer Experience.
Building on these experiences, with a trained eye for the nobility of materials, colors character, or the drape of fabrics, and the architecture of a silhouette, I decided to channel my passion for fashion and strategic expertise in the luxury sector to support established fashion designers and emerging fashion entrepreneurs.
As a web copywriter and freelance consultant in brand strategy and image, I firmly believe that the fashion and luxury industries can no longer turn a blind eye to today’s socio-environmental challenges. I'm proud to work alongside sustainable luxury brands and ethical fashion designers who strive to make fashion more sustainable.
Upcycling, traceability, transparency, certified natural fibers, timeless silhouettes, artisanal craftsmanship, Made in France, pre-loved items, or commitments to NGOs and charitable initiatives: in their own way, and with humility, my clients are all taking meaningful steps toward a more sustainable fashion industry. By lending them my words, I support the rise of this new paradigm, striving to reconcile ethics with aesthetics.
Transparency for luxury companies and high-end fashion brands is not about showcasing perfection to consumers or the media. Communicating achievements, acknowledging weaknesses, and setting clear goals is an act of transparency—and it gives voice to the new definition of luxury.
my star services for fashion brands
E-commerce descriptions & product editorials
Every season, your e-commerce product descriptions are a new opportunity to tell your story. Make sure you express all the characteristics of your jewels and timepieces, share your creative inspirations and offer more insight on your brand story and know-how to increase sales and perfect your customer experience.
Are you the founder of an accessories brand, a leather goods label, or a perfume and cosmetics company? Explore my dedicated thematic portfolios to learn more abour the expertise I have developed throughout my career in the luxury industry.
Press Kit (copywriting, layout)
Press releases & press kits build brand awareness for your brand or jewelry collection.
Blog Articles
An excellent way to improve your SEO, a blog lets you showcase your materials and savoir-faire, or delve into the inspirations behind your independent fashion brand.
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