Copywriting for e-commerce | EDEN PARK
French fashion brand | Premium positioning
Eden Park
Eden Park is a French fashion brand founded in 1987 by rugby player Franck Mesnel. Renowned for crafting a casual chic aesthetic infused with a rugby-inspired twist, the brand designs fashion collections for men, women, and children, spanning ready-to-wear, footwear, leather goods, and accessories. The brand entrusts me with the creation of e-commerce product descriptions, ensuring its collections are advertised online with precision and elegance.
650
Unique references and product editorials wrote on average every season
Product pages
E-commerce product editorials
Traffic and conversion: the secret of my fashion e-commerce descriptions
It's best for a brand or entrepreneur to implement a content marketing strategy by publishing quality articles on a regular basis.
As a bilingual web copywriter, I write in French and/or English for French and international brands and media.
Editorial vision
As a copywriter guided by my product sensibility and my fashion and luxury expertise, I write clear editorial product sheets highlighting cuts, materials, style and silhouettes. Your e-commerce site becomes a boutique in its own right, and your product descriptions convey the essence of your brand.
search engine optimization
The formats of your product titles and product descriptions are adapted to your site. I collaborate with your SEO agency or carry out your SEO audit to use the keywords that will improve your site's traffic, promote cross sell and convert your visitors into e-commerce customers while limiting your return rate.
Enforce your brand image
Tone and vocabulary are consciously chosen, in keeping with your editorial charter and brand image. By infusing your product pages with your brand's history, codes and identity, I make your products and services your best ambassadors.
