Brand strategy & marketing consultant
Structure, Prioritise, Lead
A systemic approach to brand
A freelance brand strategy and marketing consultant based between Paris and Geneva, I work with luxury and lifestyle brands and entrepreneurs to structure their brand identity, sharpen their communication strategy and deploy their editorial direction in French and in English. My role is to establish the foundations, define the priorities and align identity, narrative and experience into one coherent system.
A strong brand identity
In a landscape saturated with messages and channels, an effective marketing strategy is not a question of volume. It is a question of coherence, prioritisation and precision.
A strong brand rests on a clear vision, an assertive positioning and a consistent narrative. Every communication decision, every message, every customer experience either reinforces that system, or weakens it.
This is why I always work from the strategic level first: understanding brand identity, clarifying positioning, defining priorities, before any activation or storytelling begins.
My cross-disciplinary approach bridges strategic thinking, operational planning and content creation within a coherent omnichannel logic, adapted to the realities of contemporary luxury.
Why clarifying your branding build visibility and credibility?
A strong brand is never just about a great product or service. Lasting success comes from a clear brand vision, a well-defined positioning and a consistent, distinctive brand story: the foundations of any effective marketing strategy. Working with a freelance brand strategy consultant means gaining the distance needed to structure your thinking and build solid foundations, aligning every communication action with your brand identity and long-term objectives. It also means moving faster and with greater focus: with a tailored methodology, strategic guidance and practical tools, you can dedicate your full attention to what you do best.
When is the right moment to invest in a brand strategy?
Que vous soyez en phase de lancement, de repositionnement (rebranding) ou de croissance, prendre le temps d'établir ou d'actualiser sa stratégie marketing reste un levier de croissance essentiel.
Une stratégie marketing, une plateforme de marque ou un plan de communication sont utiles :
– lors d’une création de marque ou d'un lancement produit – en cas de refonte de votre identité de marque ou de votre site web – si vous percevez un manque de cohérence ou de singularité dans vos prises de parole
– pour clarifier et professionnaliser votre discours auprès de cibles externes (investisseurs, revendeurs, presse...).
CMO as a service
FRACTIONAL MARKETING LEADERSHIP
You have a team, ongoing projects and strategic decisions to make — but no full-time Chief Marketing Officer in place, or perhaps you are working independently and simply need an experienced external perspective to move forward with clarity.
I work alongside you on a defined day or half-day basis: positioning reviews, communication arbitration, framing a new offer, preparing a launch, structuring a marketing plan. A strategic partnership over time, the equivalent of a senior marketing consultant embedded within your leadership team.
This format is designed for brands in a phase of structuring, repositioning or international expansion, seeking high-level marketing and branding expertise without the constraints of a full-time hire.
My strategic areas of expertise
Each offer is a dimension of the same system. Depending on your context, your stage of development and your challenges, I work across one or several of these dimensions.
BRANDING & BRAND IDENTITY
Brand platform & branding
Establishing the foundations of your brand identity: positioning, vision, values, tone of voice, storytelling and lexical territory. The cornerstone of any lasting marketing strategy.
Marketing & communication strategy
Marketing plan & omnichannel strategy
Defining your priorities and building a structured action plan, tailored to your objectives, your market and your resources. Brand content, social media, press, newsletters, influencer marketing, events — every lever in service of your brand image and your growth.
BRAND PLATFORM TRAINING
ÉCLORE Framework
Build your own brand platform with a structured professional methodology, practical tools and expert guidance. The most comprehensive brand strategy training for independent brands and entrepreneurs.
Branding Consultant
Brand Platform
3 ways to work together
What is the purpose of a brand platform? To clarify your brand DNA, assert your unique positioning, and lay the foundations of your strategy.
Behind every strong brand lies a clear vision, a defined mission and a consistent narrative. Yet articulating what truly sets you apart — and keeping your messaging aligned across every channel and touchpoint — is not always straightforward. A brand platform is the strategic framework that formalises your brand identity and acts as a compass for every decision.
As a branding consultant, I support luxury brands and entrepreneurs in three ways, depending on your context and resources.
1. Your turnkey brand platform
As an experienced brand strategist, I design and deliver your complete brand platform. I define the foundations of your brand identity, identify your market positioning and bring your key storytelling elements to life for powerful, authentic communication that is entirely your own.
2.Mentored ÉCLORE programme
ÉCLORE est votre programme de formation pour créer votre brand platform sans faire appel à une agence ou un brand identity consultant. Un programme complet pour construire votre plateforme de marque avec mon accompagnement. Vidéos, templates, activités guidées et sessions de mentorat avec Justine Grosset.
3.Self-directed ÉCLORE training
The definitive brand platform training for independent learners. In-depth video modules, application exercises, strategic guidance and ready-to-use templates guiding you step by step, at your own pace, towards a clear and distinctive brand identity.
Website design & development
Designing your website as a strategic brand tool: site audit, SEO/GEO semantic research, art direction, content writing and go-live — conceived in full coherence with your brand platform.
Training & customer experience
As former Director of Training and Customer Experience at the Richemont Group (IWC Schaffhausen, Chloé) and The Kooples, I work with luxury houses and brands to structure brand knowledge, develop retail training programmes and align the experience lived by your teams and your clients with your brand identity.
Conferences, courses & masterclasses
Speaking engagements for schools, companies and events on brand strategy, luxury marketing and editorial direction.
Client reviews
Ready to give your brand the strategic clarity it deserves?
This form is for brands, founders and leadership teams for whom brand strategy is a structuring priority. Every request is reviewed personally.
FAQ
What's the difference between brand identity and marketing strategy?
Brand identity — which I formalise in your brand platform — defines who you are: your values, your vision, your tone of voice... Marketing strategy translates that enduring identity into concrete actions to reach your audiences and build your reputation over time. An omnichannel communication plan is one of the core components of a well-structured marketing and communication strategy.
When is the right time to rework your branding?
Rebranding is often necessary at a key turning point: launching a new offer, expanding internationally, going through a merger, or simply modernising a brand image that no longer reflects who you are. It is a strategic moment to strengthen brand coherence and visibility. In my experience, the two-to-three year mark is often when independent brands naturally seek to professionalise their identity and bring in expert support.
Is branding only for the major houses?
Not at all. Independent brands, solo entrepreneurs and established houses alike all benefit from a solid brand strategy. For younger brands and DNVBs, it is a founding asset. For more established luxury houses, it is a way of reinforcing heritage and staying relevant in an evolving market. And branding is by no means limited to the luxury sector.
What is a fractional CMO?
A fractional CMO — external marketing director — gives a brand access to senior marketing expertise without the commitment of a full-time hire. I work alongside leadership teams on a defined day basis: reviewing positioning, setting communication priorities, framing new offers, preparing launches, or structuring a marketing roadmap. This format is particularly well suited to luxury houses and independent brands in a phase of growth, repositioning or international expansion.