Branding & Brand identity Strategy
Maximize your chances of success before launching by defining and articulating a strong brand identity. Use rebranding as an opportunity to enhance your brand image and refine your marketing strategy. At any stage, partnering with a freelance branding consultant helps you assess and elevate your most valuable asset: your brand !
Work on your brand identity with a brand platform
Have you brought on a graphic designer or art director to shape your brand’s visual identity? A branding / brand platform consultant can further support you in building the conceptual and narrative identity of your project.
Logos, typography, graphic charter: your visual identity gets all the credit, but it's only the graphic expression of your brand identity.
Creating your branddeveloping your personal branding strategy for an independent entrepreneur or repositioning your business and rebranding are crucial moments that my strategy consulting services can help you tackle with confidence.
Every marketing and communication consulting project for a luxury brand or entrepreneur begins with your unique vision. I support you in the building of a strong, consistent branda distinctive branding and an authentic storytelling. The brand platform is a great tool to ensure your brand and its personality shine through.
What is a brand platform?
Throughout this collaborative process, I shape a brand identity that aligns with your project, conveys your values, and enables you to stand out in even the most competitive markets. Concepts and words are carefully selected and tailored specifically for you and your brand.
Choosing your brand name, defining your values, tagline, storytelling, or brand mission are essential steps in building a strong brand before embarking on effective and consistent communication efforts. A comprehensive brand platform crafted by a freelance branding consultant enables you to finally find the right words for your luxury brand or personal project.
Having a brand platform and creating a brand book (a synthesis of this branding work) allows you to answer key questions that matter to you and your target clients:
What is my brand’s mission and vision? What values does my project uphold? What is my brand’s promise? What sets my brand, services, and products apart from the competition? How should I present myself? Who is my ideal client? What is the right price for my product?
Why a brand platform for your brand identity?
Contrary to popular belief, defining a marketing strategy isn’t only for large corporations. Every brand and every entrepreneur has a story to tell. Developing relevant brand content requires building a brand with a clear positioning and a unique brand DNA.
An essential step in your business plan, brand identity deserves your time and attention. It is the essence of your brand. Clearly defining it with a marketing consultant through a brand platform before launching your communications will save you timeensure consistency in future actions,and also strengthen your appeal to your target audience, business partners, and internal teams (by building a strong employer and corporate brand).
My branding & brand identity projects
To date, I've worked with luxury brands, fashion & accessories or brands of jewelry in their marketing repositioning, beauty & cosmetics labels in their launch, but also artists & designers and independent and creative entrepreneurs in defining their personal branding strategy.
OREL Fragrances | Geneva
AVANI Paris | Jewlery
ELLE D'ORIENT | Skincare
KANARINE Paris | Baby Fashion Label
EBEN HOME Paris | Design
Bons Baisers Paris | Shoes
TERRA POLYNESIA | Skincare
NO FUR | Vegan Fashion
Éclore Learners
Want to rethink your brand identity to build a strong brand?
Building a brand platform on your own
Would you like to work on your brand platform at your own pace? Do you want to retain control over your brand identity while benefiting from my marketing methodology?
The e-learning ÉCLORE course is the synthesis of my marketing & communication expertise, my teaching skills (as former director of training for luxury brands of the Richemont Group) and my entrepreneurial vision as a marketing consultant specializing in luxury brands and creative lifestyle entrepreneurs.
Because you know your uniqueness better than anyone, I help you cultivate it to make it blossom.
ÉCLORE allows you to define the founding concepts of your brand identity (positioning, mission, vision, values...) or to establish your personal branding.
Benefit from my branding methodology shared through 13 instructional videos and an application leaflet. Access customizable tools and templates to take action and build your brand platform at your own pace.
Choose a fully self-guided path or take advantage of my marketing coaching and personalized advice for your brand with the marketing mentorship option.
Out of respect for my luxury clients' confidentiality and because I primarily work on marketing and communication consulting projects under confidentiality agreements or NDAs, these branding and brand platform projects are not included in my public portfolio.
Feel free to contact me directly with any inquiries or to request a sample brand platform.