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E-COMMERCE PRODUCT DESCRIPTIONS

E-commerce product descriptions & web product editorials | copywriting

Enhance your brand by putting your web pages and e-commerce editorials to work. Accurate e-commerce product descriptions are crucial for inspiring and converting your audience. As a luxury copywriter, I focus on traffic, conversion, and conveying your brand identity while crafting e-commerce product editorial content. Whether in fashion, jewelry, or perfume and beauty, many luxury brands have entrusted me with the copywriting of their sales pages. I create tailored product descriptions that align seamlessly with your brand image, driving engagement and boosting sales.

Why pay attention to product descriptions?

Well-crafted product descriptions and category texts optimized for search engine optimization (SEO) through strategic keyword usage can significantly enhance your online store's visibility on search engines, thereby increasing traffic to your website. By emphasizing the unique features of your collections, a product description addresses the questions your web visitors have, helping to reduce return rates. As a professional freelance luxury copywriter, I ensure that your content is optimized to align with your editorial strategy and brand image, driving engagement and conversions.

How do you write a good e-commerce product editorial ?

Your e-commerce customers can't physically touch or try on your products, making it key to combine product photos with engaging editorial content to inform and reassure them about their choices (colors, cuts, details, fragrance notes, sensory experiences...), especially for fashion and perfume -beauty product pages. The word count and keyword selection in the descriptions are critical to creating effective landing pages. A product description crafted by a luxury copywriter not only boosts online sales but also enhances cross-selling opportunities by suggesting complementary products, styling ideas, or usage tips.

why a luxury copywriter for your e-commerce descriptions?

As a specialist in luxury and customer experience, I seamlessly integrate your keywords into compelling product descriptions enriched with storytelling. My editorial approach ensures that e-commerce descriptions for luxury brands reflect the essence of the brand within the online store. To enhance SEO, it’s crucial to publish unique content without duplicating text (copy-pasting on an e-commerce site can lead to significant penalties): this presents a creative challenge, especially when the same piece of jewelry or clothing comes in multiple variations. Crafting unique e-commerce content and descriptions requires time and inspiration. Save time by entrusting your writing to an experienced bilingual luxury web copywriter with impeccable attention to detail. Like your customers, I approach your products with a fresh perspective, highlighting your brand and its exquisite creations!

My luxury copywriting services for your website

As a freelance product editorials specialist and bilingual web copywriter, I write in French and/or English for international brands and media. Below are some examples of e-commerce product editorials I've written for my clients' online stores and additional copywriting services for your website.

Blog Articles

Creation of website content for luxury and lifestyle brands, entrepreneurs and creatives. Short (350 words) to long (1,200 words).

Press

Press & Magazine Articles

Writing feature articles and art and culture articles for leading print and digital media.

Micro

interviews & portraits

Interviews and portraits published online or in magazines. Preparation, interviews and transcription.

Justine is a pleasure to work with. Passionate, flexible, a good listener and talented, she always finds the right words to take us on an inspiring journey.
E-commerce editorials - sustainable luxury fashion

Olistic the label

Creation of seasonal fashion product sheets for a sustainable luxury fashion brand, including writing optimized editorials for product categories (dresses, suits, jackets, etc.). These texts emphasize strong SEO performance while maintaining an engaging editorial tone. The luxury brand's commitment to using natural fibers, upcycling, and timeless cuts is prominently highlighted.

Bilingual product descriptions are crafted to be SEO-optimized and enhance cross-selling opportunities, blending inspirations with technical features such as composition, certifications, material origins, colors, and cuts. Editorially styled SEO fashion product descriptions are developed, optimized for the website's SEO, including the strategic selection of product names in line with the seasonal collection theme.

We're delighted with our collaboration with Justine, who perfectly understood and expressed the messages we wanted to convey around the symbolism of plants.
Justine is a pleasure to work with. Passionate, flexible, a good listener and talented, she always finds the right words to take us on an inspiring journey.
"Reliable, organized, and dedicated, Justine makes it a priority to immerse herself in the subject, thoroughly research, propose a realistic timeline, and stick to it. Any rare feedback is quickly addressed. To top it off, Justine is a nice and considerate person. It's as if she were part of our team!"
Julie Dauchy
Presence Customer experience project manager
luxury fashion product editorials

Barbara Bui

Design and copywriting of e-commerce product descriptions for the autumn-winter and spring-summer ready-to-wear collections of the Parisian luxury maison. 

I create detailed editorial content and product descriptions that highlight the brand's craftsmanship, inspirations, and identity. This content enhances the website's search engine ranking and improves the online customer experience. I ensure perfect alignment to the brand's editorial guidelines while promoting cross-selling through curated look suggestions.

 

e-commerce descriptions of a costume jewelry brand

Satellite Paris

Since 2018, I have been writing seasonal product titles and e-commerce descriptions for the fashion jewelry brand Satellite Paris. This French label, known for its artisanal couture-inspired jewelry, was founded in Paris in 1987. 

  • Inspiration texts presenting each jewelry collection, inspirations and materials.
  • SEO-optimized copywriting of product descriptions with an editorial tone. No duplicate content.

 

Jewelry brand product editorials

Deloison Paris

Copywriting of introductory texts for the jewelry brand's product categories (wedding rings, engagement rings, birth rings) and writing of SEO-optimized narrative product descriptions.

Showcasing the luxury brand's jewelry creations and the craftsmanship of its Paris workshop (recycled gold, diamonds, original creations)...

Discover the brand

Botanical interior design

Herbarium Paris

Copywriting in French and English of narrative product descriptions.(botanical information). Highlighting the properties and origins of the plants and flowers featured in the creations of the lifestyle brand. Text used on the website, Instagram captions and social media publications.

Discover the brand

Bourienne Paris

product editorials - Fasion brand of luxury shirts
Paris shirt

Copywriting of SEO-optimized fashion texts for each product category of the Parisian brand of high-end shirts (luxury, wedding, ceremonies...). Include meta tags.
Discover the brand

Mise au Green

men's & women's fashion brand - Product editorials
mise au green product sheets

The e-commerce teams of the French brand have sought my copywriting services to write e-commerce descriptions for their spring-summer collections for men, women, and accessories. I highlight materials, cuts, colors, and certifications (such as Standard 100 by OEKO-TEX® and organic cotton) using an editorial format optimized for web SEO.

The Kooples

e-commerce descriptions of the premium fashion & accessories brand's collections

Copywriting of e-commerce fashion product descriptions for the collections of the Parisian fashion brand. SEO-optimized texts with an editorial tone, highlighting the product and cross-selling. Discover the brand


+3%

+4%

Conversion rate


Average basket value

AB test performance of product editorials written for The Kooples vs. copy from 2 market-leading agencies.

French sport-chic fashion brand editorials

Eden Park

Every season, I write about 650 different e-commerce descriptions for the French fashion brand.

The product descriptions highlight the quality of production, the cuts and materials, and the style and inspiration of each collection. 

A compelling web description goes beyond mere details. A copywriter's role is to inspire readers and anticipate their questions to drive conversions and reduce return rates. Eden Park's e-commerce team recognizes this strategic importance in enhancing brand performance!

 

I write your sales pages and product descriptions

Entrust your product descriptions to a luxury web copywriter

Justine Grosset Studio

To discuss your project and receive your custom quote share your request via my contact form.

You can also browse here my FAQ to find answers to the questions you may have at this stage.

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