Satellite Paris
SATELLITE PARIS is a French brand specializing in costume jewelry.
For over thirty years, the French brand has stood out with its high-fashion jewelry collections, handcrafted by artisans using high-quality materials. Crystals, rhinestones, enameled resin, and colorful stones give the pieces a couture spirit, a baroque style, or an ethnic allure.
I have been collaborating with SATELLITE PARIS, a costume jewelry house, for six years. Initially, the brand entrusted me with creating seasonal product descriptions for its website. Since then, newsletters, blog articles, and inspirational content have further enriched our copywriting partnership.
Working closely with the creative studio, e-commerce and digital team, and sales department, I craft editorial content that highlights the brand's craftsmanship and inspirations. These optimized and meticulously crafted texts contribute to the brand's success, driving increased traffic and conversion rates.
- Copywriting : Product editorials and e-commerce products descriptions - Search Engine Optimization (SEO)
- Inspiration editorials / Collections' storytelling
- Blog Posts SEO optimized
- Newsletters
Inspiration editorials - Storytelling
I work with the creative studio of the Parisian jewelry brand to bring their seasonal moodboards and inspirations to life. These evocative texts highlight the unique identity of each collection (baroque, ethnic, retro, romantic…) while showcasing the artisanal craftsmanship of the brand's workshops. The interplay of materials and colors is elegantly emphasized.
These inspirational texts are featured as category headers to introduce each collection and boost website traffic through natural search optimization. They are also included in the press kits shared with magazines and the brand’s commercial partners.
E-commerce product descriptions
Each season, I craft product titles and e-commerce descriptions for every color variation of the brand's jewelry pieces to avoid duplicate content.
Editorial SEO texts are carefully optimized to enhance search engine visibility.
2 000
Unique optimized products editorials
Since 2018
Blog Posts
Establishment of the brand's fashion jewelry blog, including articles writing and editorial calendar management. Publication of several 1,000-word articles in French each month. Blog themes include: Style & Materials, Jewelry Trends, and Jewelry Care Tips. Web copy optimized for SEO through the integration of keywords identified by the brand's digital agency.
Objectives: Increase traffic, boost conversion rates, and highlight the brand's craftsmanship expertise.
Newsletters
Copywriting for multiple newsletters sent to the brand's commercial partners. Collection overviews and call to actions to schedule appointments in-store.
Crafting engaging email bodies, subject lines, previews, and compelling calls-to-action for each newsletter sent by the brand.