DELOISON PARIS
Deloison is a French jewelry brand specializing in responsible wedding and engagement rings, proudly Made in France. Mindful of its socio-environmental impact, this family-owned brand crafts its collections artisanally in its Parisian atelier, using traceable recycled gold, certified diamonds and precious stones.
The jewelry brand approached me to create content for the web pages of its online boutique. The founder of the jewelry house wanted to improve search engine optimization while showcasing the brand’s craftsmanship. For Deloison, I crafted optimized texts that respect the brand's image and are infused with storytelling.
- e-commerce product descriptions to boost trafic, conversion and cross-selling
- Homepage claims and editorial banners
- Web pages content to highlight the jeweler's savoir-faire and craftsmanship
- Product category editorials
(engagement rings, wedding bands, birthstones, bracelets, pendant necklaces...)
Web pages content
Creation of editorial content for the homepage and introductions to various jewelry categories, including wedding bands, engagement rings, birthstone rings, bracelets, and pendants.
Writing texts to present the jewelry brand’s expertise and ethical commitments: traceable recycled gold, certified diamonds and gemstones (RJC certification, Kimberley Process).
- Language : French
- Homepage editorials : about 25 words
- Editorials : 75 to 100 words
E-commerce product descriptions
Development of product descriptions highlighting the poetic essence of the jewelry creations, their unique features, and the artisanal expertise of the Parisian brand specializing in diamond wedding bands and engagement rings.
- Content in French
- Product descriptions : about 60 words long
- Search Engine Optimization
- Cross Selling
(highlight of wedding bands and engagement rings)
