Maison Maleh Tableware
MAISON MALEH is a brand of tableware carefully crafted in France thanks to exceptional savoir-faire and "métiers d'art".
Limoges porcelain, precious woods and hand-turned steel are the vocabulary of the brand founded by Léa Maleh. Its contemporary creations have naturally found their place on the most prestigious Michelin-starred tables.
The founder of MAISON MALEH enlisted my copywriting expertise for the conception and writing of a launch press kit.
The goal of this bilingual press kit was to enhance the reputation of the fine tableware brand and create a reference document to introduce it to chefs and the brand's partners. Our shared focus on detail and a mutual commitment to showcasing modern French craftsmanship were central to this collaboration.
- Editorial identity and press kit outline
- Press kit design and copywriting
- Iconographic recommendations
- Version French
- English translation and rewriting
Press Kit
For MAISON MALEH press kit, I wanted to convey the brand's avant-garde spirit while highlighting its deep respect for French craftsmanship.
By introducing the personal story and professional background of the brand's founder, a designer and interior architect, I wanted to embody the label and weave a common thread between her creations (mugs, plates, displays and objects of curiosity).
Breathing the same soul into words that Maison Maleh infuses into its creations allowed us to craft an unique bilingual press kit—an object as unique as the brand itself, designed to captivate tastemakers in the Art of Living.
