Blog Writing & Press Kits | Alliance France Cuir
A Leading Professional Organization
Copywriting | Alliance France Cuir
Alliance France Cuir is a unique professional organization that unites every stakeholder along the leather value chain, from farming to the distribution of finished leather products.
Founded in 1948, it represents 21 professional federations, all driven by a shared passion for this noble material. Together, they encompass a sector made up of 85% small and medium-sized enterprises (SMEs) alongside major international groups.
Alliance France Cuir is organized into 4 key sectors: farming and production, hide processing, creation and manufacturing, and the distribution of finished leather goods. This diversity enables the organization to thrive across a wide range of markets, including fashion & luxury, footwear, and leather goods—while respecting the unique expertise of each trade.
Enforce your communication strategy
Copywriting needs
Editorial vision
Voracious reader, word lover, and endlessly curious about diverse fields, I write with the primary goal of captivating your reader. Whether crafted for a magazine or a brand blog, my articles are meticulously written to engage and inform.
search engine optimization
Through a semantic audit of critical keywords for your SEO or by using terms provided by your SEO agency, I create optimized, structured content that adheres to the essential rules of meta tags and search engine requirements.
Enhance your professional image
Combining lexicon, industry data, key figures, and actionable advice shared with your audience, my work highlights your expertise through in-depth research and interviews. Ready to make your website a true reflection of your expertise?
Blog articles | copywriter
Economical & Eco-Responsible: Everything You Need to Know About Leather Repair
Alliance France Cuir entrusted me with the creation of this comprehensive, SEO-optimized blog article to shine a light on the durability of leather, the craftsmanship of cobblers and leather artisans, and the sustainable initiative of the Repair Bonus, developed in collaboration with Refashion, an organization dedicated to fighting fast fashion. This blog article serves as a strategic tool to position the professional organization as the go-to reference for the general public, showcasing its expertise and leadership in leather knowledge, care and sustainability.
BLOG ARTICLES | COPYWRITER
5 Minutes to Learn How to Care for Your Leather Items
Enriched with practical tips for identifying and maintaining all types of leather, this blog article highlights the expertise of Alliance France Cuir while empowering readers to take responsible actions. By demonstrating the durability of this noble natural material, the organization positions leather as a sustainable alternative to the fast fashion industry's fleeting offerings.
A Leading Professional Organization
Press Kits | Alliance France Cuir | Fédération Française de la Ganterie
For the 2024 Made in France Exhibition (MIF Expo), I had the honor of crafting, writing, and designing not one but two press kits: one for Alliance France Cuir and another for the Fédération Française de la Ganterie (Gants de France), representing prestigious Gloves makers such as Hermès and Agnelle.
My mission was to highlight the unique heritage, artisanal expertise, and visionary modernity of these federations and the iconic brands they represent. The copywriting, designed to captivate a discerning audience (including French fashion, luxury, and professional press), was complemented by an elegant layout that respected their graphic guidelines and elevated their brand image.
These press kits, optimized to reflect the French notion of excellence and luxury, were created to engage the national press and reinforce the prestige of French craftsmanship amidst today’s contemporary challenges.
My leather goods expertise
Leather goods, footwear brands, and leather industry leaders : I support all of them in shaping their marketing and communication strategies.
From defining a distinctive branding to communicating that uniqueness through a high-quality omnichannel content strategy—whether it’s a press kit, a press release, or a website—I help leather craft its new identity!