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Sillage

SILLAGE is a committed project imagined by Laëtitia de Lattre Berthoud to give a voice to sustainable luxury. As a reference slow living podcast, SILLAGE invites those involved in conscious luxury to share their vision of ethical and aesthetic beauty. The holistic approach is complemented by support in obtaining B Corp certification. Sillage is one of the services developed by the Utopy press relations agency.


Narrative Identity

For SILLAGE, I imagined a voice that would be in line with the identity of the future site. I worked in collaboration with Laëtitia and the Artistic Director in charge of creating the site and its graphic charter.

My reflections on the tone of voice to use and the project's territory of expression helped put words to Laëtitia's intentions to clarify and express SILLAGE's identity and values in a singular and differentiating way.

Beyond their use on the dedicated site, this content will enable us to communicate in a unified and harmonious way across all our chosen communication channels.


Web design and copywriting

As part of the launch of the SILLAGE website, I wrote the editorial content presenting the podcast, its founder and the support provided to sustainable luxury brands wishing to obtain B Corp certification. 

These texts are both informative and storytelling, expressing Laëtitia's sensibility and the values at the heart of her project.

French design and writing of the pages :

  • HOME
  • ABOUT US
  • PODCAST
  • B LUXE (B CORP)


About

It's often difficult to find the words to talk about yourself, your career path and your entrepreneurial aspirations.

Calling on an outsider is often the key to success in this exercise. With humility and authenticity, I want to pass on the passion and know-how of committed entrepreneurs who, like Laëtitia, sometimes lack perspective on their fascinating projects and their key role in promoting committed luxury. 

For SILLAGE, the words chosen aptly embody the project and the personality of Laëtitia, whose voice accompanies each episode of the podcast, although she lets her guests take the spotlight. 


UX Writing

The creation of a site's editorial content goes hand in hand with a search for legibility and clarity to enhance the reading experience and navigation. 

The home page, designed in partnership with the branding agency, pays tribute to the project's richness, while maintaining a refined, high-end aesthetic.

For SILLAGE I imagined texts averaging 500 words in length, whose architecture included several paragraphs, headings and subheadings, but also inspiring editorials and call to action inviting you to get in touch.

Would you like to define your narrative brand image for the launch of your website?

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