Herbarium
Herbarium is a French lifestyle brand for interior decoration. Wishing to invite nature into our interiors, the brand offers modern herbariums entirely made in Paris, sold online and in Herbarium boutiques.
Press Articles & Blog Posts
Design and writing of narrative content and storytelling around the plants sublimated in Herbarium creations.
Writing articles in French for the Herbarium Journal section.
E-commerce product descriptions
Drafting of labels and narrative descriptions («botanical information») in French and English, highlighting the properties and origins of the plants offered by the brand.
Web pages
Design and copywriting of SEO-optimized web pages in keeping with the brand's poetic tone.
- French language
- Format: approx. 1,500 words
- Elegant, natural and direct tone
Social Media
Excerpts from botanical texts shared on the brand's Instagram account to inspire its audience and showcase its creations.
Print communication
Storytelling texts with an editorial tone for the «botanical certificates» accompanying an order.
