Sakura Outdoor
Sakura Outdoor is a hybrid Parisian agency specializing in art and outdoor furniture. Founded by Sarah Gozal Zelmanovitch, the agency connects French architects and design professionals with outdoor furniture brands and artisanal creators.
Sakura Outdoor embodies a sustainable lifestyle that seamlessly extends an interior architectural vision into the open air.
Sarah Gozal Zelmanovitch, founder of Sakura Outdoor Living, entrusted me with the task of establishing a professional identity for her agency specializing in outdoor spaces. I conducted an in-depth competitive and industry benchmark (encompassing lifestyle, design, textiles, furniture, and architecture) before defining the agency’s tone of voice and narrative identity. I then created a website to introduce the brand to architecture professionals and interior designers.
- Benchmark & competitive analysis
- Tone of voice and editorial identity
- Website Creation (Squarespace): sitemap, navigation, and user experience (UX) design
- Content Development: copywriting for all website pages
- in French and English
- Visual Selection: sourcing high-quality images to complement the site
Brand Identity
Support for the agency’s founder in defining the brand identity, including its mission and values.
Research and benchmarking to provide a comprehensive overview of the outdoor furniture, textiles, and architecture sectors.
Development of the tone of voice and editorial identity to establish a communication strategy that differentiates the agency’s institutional voice from that of its founder.
Website design
Design and development of the agency's first architecture portfolio website using Squarespace.
Structuring the website's page hierarchy and defining the user navigation experience (UX).
Creation of the website (desktop and mobile versions) using the Squarespace platform.
Website Copywriting
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Visual Curation
Design and copywriting (in French and in English) for the webpages of the outdoor decoration and architecture agency. Pages include: Home, About, Values, Contact pages.
Creation and content writing for landing pages introducing the agency to potential clients and commercial partners.
Textes, formulaires (contact, newsletter) et boutons call to action.
Research and selection of photos and illustrations to visually enhance the website, aligning with the project’s philosophy and branding.
