Esoes design
ESOES Design is a Swiss branding and visual strategy agency founded by Lucie Bühlmann.
Distinctive branding, inspiring visuals, bold logos, and emotionally evocative typography set ESOES apart in its highly competitive market.
I first met Lucie during a collaboration with a common client to create a website and its narrative and visual content. Later, as part of her rebranding and the redesign of her own website, Lucie reached out to me to craft texts that convey her uniqueness as a designer and creative director while clarifying her service offerings for her audience.
The chosen tone—clear, professional, and inspiring—further reinforces the high-end positioning of her branding agency.
- Insights on the brand's narrative identity and editorial tone
- Competitive benchmark (beauty and skincare industry)
- Conception – rédaction : pages Home, About us, Services, Portfolio, FAQ
- Texts, headlines, subheadings, calls to action, and UX writing
- Monthly blog posts
- Monthly newsletters
Web Copywriting
Homepage
For ESOES Design homepage, I aimed to clearly highlight its mission and service offerings—website creation, visual identity design, and social media strategy.
The founder’s introduction encourages visitors to explore the About page, while the client testimonial section builds trust and credibility. Key arguments address potential visitor questions, emphasizing the agency’s competitive advantages. The strategically placed call-to-action buttons guide users seamlessly to explore more of the website.
About page
I had the pleasure of designing and creating the press kit for the launch of KANARINE, the first French luxury eco-responsible fashion brand for babies and children. Adhering to the brand identity we defined together and its graphic charter, I developed a clear plan and structure, wrote engaging and informative content, and selected impactful visuals. After finalizing the layout, the press kit was distributed to journalists to support the official launch of this baby and children’s brand and to invite them to explore its universe at an inaugural pop-up event. This strategic document successfully positioned the brand with impact and coherence in its market.
Services page
ESOES Design offers a comprehensive range of strategic branding services, from creating visual identities to developing websites and crafting social media strategies. This webpage is therefore crucial for clearly showcasing the agency’s offerings.
The Services page I created goes beyond being merely descriptive. The content is designed to address visitor questions (FAQ), highlight the agency’s competitive edge, outline its working methodology, and drive conversions by encouraging potential clients to contact the Swiss entrepreneur.
Portfolio page
Through carefully crafted text and contextual framing, I ensured that ESOES Design’s expertise was highlighted while emphasizing the aesthetic and high-end positioning of the branding agency and its clients.
These concise editorials spark visitor curiosity while reinforcing trust and confidence.
Blog Posts
Updating the editorial calendar and writing blog articles for the launch of the ESOES DESIGN Journal. Establishing a warm yet expert tone to engage the agency's clients as well as designers and graphic artists seeking advice and inspiration for their own work.
Updating the editorial calendar and writing blog posts for the launch of the ESOES DESIGN Journal. Definition of tone to address the agency's customers, as well as designers and graphic artists seeking advice for their business.
- 2 monthly blog posts
- 500-word format
- Topics: design & branding market news, presentation of the agency's offering ...
Newsletters
Design and copywriting of the 2 monthly newsletters sent out by Lucie and ESOES DESIGN. Management of the brand emailing content calendar.
Topics covered in the newsletters: promotion of blog articles, design & branding trends, design tips, sustainablilty in design and packaging...
Copywriting of editorial content (email body), titles and subtitles, subject lines, previews and call to action redirecting to the studio's website, articles, Instagram profile or contact page.
