COPYWRITING | EVOM CARE FOOD SUPPLEMENTS
EVOM CARE is a French brand of food supplements dedicated to men’s health and well-being. Designed to address the specific needs of the male metabolism, these products are highly concentrated in natural active ingredients, effective, and tailored for short-term usage.
Manufactured entirely in France, EVOM CARE leverages the expertise of Véronique, co-founder and a respected professional in the pharmaceutical field. Building on her prior successes and a previous collaboration, she entrusted me once again with writing the web content for her brand’s site.
For this brand dedicated to men’s health, I was tasked with crafting and writing the website copy for EVOM CARE. The goal was to establish a strong and engaging verbal identity that aligns with EVOM CARE’s high-performance brand image while driving traffic online and boosting conversions.
Copywriting for Beauty & Health Brands
The beauty and health industries are deeply inspiring to me. In these fields, words play a pivotal role in shaping brand image and driving commercial success. They foster trust, adhere to strict regulations, and highlight the client benefits of products and treatments, whether sold directly or through health partners and retailers. Through my past experiences and collaborations, benchmarking efforts, in-depth research, and ongoing studies, I have gained a comprehensive understanding of this highly competitive and demanding market. My mission? To illuminate every project with precise and impactful writing that enhances your products and connects them with their target audience.
Web Copywriting | EVOM CARE
Preparatory work & analysis
As with every copywriting project, I began by immersing myself in the brand, its founding team's vision and expectations. This foundational work is, in my view, essential to crafting content that resonates. This methodical approach ensured that every piece of content not only reflected the brand's essence but also contributed to its visibility and market positioning.
In-depth briefing with the EVOM CARE team : these meetings and background readings enabled me to understand the brand's values, its target audience, and the unique qualities of its products.
Market analysis in the dietary supplement sector: I conducted research to identify consumer expectations, competitor arguments, and unique opportunities to differentiate my client in a competitive landscape.
Focused attention on brand and competitor semantics : I identified priority and secondary keywords to integrate into the writing content, ensuring alignment with SEO objectives.
Copywriting
- Crafting a Distinctive Tone : I developed a brand voice that is both approachable and premium, reflecting the excellence of the brand's dietary supplements. Every word was carefully chosen to reinforce EVOM CARE’s identity, highlighting the core elements of its storytelling: French expertise and a strong commitment to men’s health and well-being.
- Content Creation : I created the page copy, headlines, taglines, and calls-to-action, all optimized for SEO while respecting EVOM CARE’s brand image. The content was designed with a seamless structure to guide visitors effortlessly through their online journey.
- Meta Tag Writing : I wrote meta titles and descriptions to ensure the site achieves optimal visibility on search engines, further enhancing its performance and reach.
This custom content strategy ensures EVOM CARE's website is ready to :
Enhance the brand’s appeal to its primary audience: men who prioritize their health and well-being.
Drive free qualified traffic organically: thanks to optimized natural referencing.
Boost conversions: establishing and solidifying its position as a leading brand in men’s dietary and food supplements.
