Sanouh Natural Skincare
Sanouh Natural is a skincare brand dedicated to the power of nature. Its collection of natural products highlights the benefits of shea butter, a natural ingredient sustainably sourced and elevated by the brand and its partners.
Sanouh Natural champions a mindful and minimalist approach to beauty, nurturing oneself while caring for the planet and its people.
À l’occasion du lancement de sa marque de beauté naturelle et de la création de son site internet, Myriam, la fondatrice de Sanouh Natural, m’a mandatée pour la rédaction de ses pages web.
Le ton retenu, l’expression d’un storytelling authentique, enraciné dans l’héritage de la fondatrice, et la mise en avant des bienfaits d’un produit naturel (clean beauty) participent à une prise de parole forte et différenciante pour la marque de soins naturels vegan.
- Insights on the brand's narrative identity and editorial tone
- Competitive benchmark (beauty and skincare industry)
- Web copywriting : including Homepage, e-commerce product editorials, About Page, Contact page
- Texts, headlines, subheadings, calls to action, and UX writing
- Meta description, meta titles and SEO
- E-commerce thank you note
- Language : French
Homepage
For the homepage copy of Sanouh Natural's website, I focused on highlighting the brand’s star ingredient: shea butter, whose name, sanôh, means white gold in an Ivorian dialect.
I emphasized three key aspects: the brand’s roots in traditional African beauty rituals, the sensory experience offered by the product, and its commitment to a pure, minimalist approach to skincare aligned with the principles of clean beauty.
Titles, calls to action, and links guide visitors to further explore the brand or purchase products through the e-commerce shop. Customer testimonials provide reassurance, while Sanouh Natural’s core promise—“to offer a sustainable beauty routine that’s more minimalist, versatile, and pleasurable”—is consistently reinforced in the footer.
About page
Creating a cosmetics brand often leads an entrepreneur to reflect on their personal image.
Should they step into the spotlight and share their story? Or would a more neutral communication style, akin to that of beauty laboratories, be more appropriate?
For Myriam, the founder of Sanouh Natural, her origins in Côte d’Ivoire and her familial and personal connection to shea butter are deeply rooted in her brand’s essence. It felt both natural and essential to provide Myriam with a platform on her website to share this authentic story.
We chose to express her narrative in the third person—offering just the right level of perspective while reflecting the humility of the brand’s founder.
E-commerce boutique
Sanouh Natural’s minimalist and sustainable vision of beauty is built on a clear offering: a pure, multi-benefit skincare product available in two sizes on its e-commerce website.
The Care page highlights this streamlined range while emphasizing its sensory appeal.
I crafted the product pages and e-commerce descriptions to reflect the brand’s values while driving traffic and conversions through authentic SEO copywriting. By strategically incorporating relevant keywords, these texts enhance the site’s organic search rankings.
Sustainability
Sanouh Natural is deeply committed to the well-being of families and the environment.
By partnering with women-led cooperatives, sourcing wild-harvested natural ingredients, choosing reusable and recyclable glass and bamboo packaging, and using bio-based labels, the brand actively supports sustainability and life preservation.
My writing captures the authenticity and impact of this commitment, delivering a brand voice that is both compelling and credible—a necessary yet delicate approach in regards to common practices of greenwashing.