Melisor - World’s Finest Honeys
Melisor is a new French gourmet brand specializing in honey. The brand exclusively curates rare honeys from distant destinations renowned for their rich beekeeping traditions and high-end quality.
The founder of Melisor entrusted me with the copywriting for the brand’s launch, aiming to position it as a leading reference in luxury honeys. By appealing to epicureans who appreciate luxury products and to discerning professionals (chefs, hotels, restaurants, event agencies, and corporate clients), Melisor targets both B2C and B2B audiences. Highlighting the sensory qualities of its honeys and showcasing the brand's commitments were central to this project.
The content I crafted for the website, e-commerce orders, and packaging—concise yet inspiring—solidifies Melisor’s identity as the go-to brand for rare and exquisite honeys.
- Insights on the brand's narrative identity and editorial tone
- Copywriting for packaging and labels
- Writing of a personalized thank-you note for e-commerce orders.
- Copywriting for key web pages: Home, About, Commitments, Professional Club, Contact
- Creation of product descriptions: 11 honey varieties and 2 tasting sets
- Texts, headlines, subheadings, calls to action, and UX writing
- Language : French
Web Copywriting
For Melisor, I crafted concise yet evocative texts that highlight the origin of each selected honey, their rich beekeeping traditions, and the unique aromatic profile of these exceptional gastronomy products. Taste, texture, fragrance, benefits, and gastronomic pairings: I carefully showcased the individuality of each honey grand cru, ensuring every sentence offered a tantalizing preview of its flavor.
A new high-end gourmet brand entering a highly competitive niche market, Melisor needed to establish its brand identity and connect with its target audiences—gastronomy professionals and discerning connoisseurs of fine foods. This was achieved through its About Us page and a dedicated Professional Club page, both of which articulate Melisor’s values and appeal with elegance and precision.
Packaging & Labels
Packaging is a key marketing tool in the food industry and gourmet or luxury gastronomy is no exception. Packaging is a vital marketing asset for any brand, especially in the food sector. To stand out, it must convey your unique identity at first glance while providing essential product details. For greater sustainability and elegance, Melisor chose silk-screened glass jars for their packaging. I carefully crafted the words adorning each jar, as well as those featured on the tasting gift boxes, to reflect the premium quality and authenticity of the brand.
The Art of the Thank You Note
What seems like a simple note slipped into a package can create a lasting impression. However, this exercise is more complex than it appears: in just a few lines, it’s important to thank your customer for their trust, invite them to continue their discovery journey, and introduce your brand’s unique qualities to turn them into loyal brand ambassadors.
