Partisan Collector
Partisan Collector is a committed French leather goods brand.
Their luxury handbags are all meticulously handcrafted in Paris by independent artisans. Each artisan is entrusted with the complete creation of a single model, celebrating the richness of artisanal craftsmanship. The luxury bags and accessories are made exclusively to order using upcycled leathers sourced from luxury houses and their tanneries.
Mathias and Patrick, the co-founders of the leather goods label, entrusted me with crafting high-quality editorial content in French and English, including the copywriting of their press kit, to enhance the visibility and reputation of Partisan Collector. To highlight the brand's commitments and stylistic choices, I created a bilingual press kit and offered several newsletters tailored for the press and clients.
- Development of the press kit structure and core message
- Concept and copywriting of the press kit in French
- Translation, lexical and cultural adaptation of the press kit into English
- Luxury web copywriting for newsletters showcasing the brand's latest updates
Press Kit (copywriting, layout)
To gain recognition among fashion and luxury journalists and influencers, the French sustainable leather goods brand sought a bilingual copywriter specializing in press kits for luxury brands to craft their inaugural press kit.
I collaborated closely with the founders of Partisan Collector to define the core message of this powerful communication tool before outlining its structure. The concept and copywriting in French, followed by the translation and adaptation of the press kit into English, enabled the brand to reach both French and international audiences. This effort, conducted in partnership with a PR professional, resulted in high-quality press coverage perfectly aligned with the brand's image.
Newsletters
Announcing the launch of a new leather goods collection, showcasing the brand values and commitments, or inviting the community to a VIP event—a newsletter is a powerful communication tool!
For Partisan Collector, I crafted editorial content that aligned seamlessly with the brand’s image and luxury positioning. The copywriting was intended to spark audience curiosity, enhance brand awareness, and drive conversions effectively.
