Culture, Art & Design
Painting, photography, cinema—the visual arts, along with design, craftsmanship, fine arts, and architecture, deserve words that match their vision. Specialized media, artists, authors, entrepreneurs, and décor brands can benefit from my expertise in marketing consulting and freelance editorial strategy.
From architects, designers, and furniture editors to fine art photographers and independent magazines, I support their strategy and content creation.
Discover their inspired projects here.
Championing the Artistic & Artisanal Creation
While I chose the luxury sector, my first loves have always been reading and writing. For me, luxury and the art of living are deeply intertwined with spirituality and cultural resonance. Brands carry an undeniable cultural and narrative weight, even more so when they stem from artisanal craftsmanship or artistic intent.
Working together ensures that our visions resonate in harmony. Though I’m not a journalist, I’m proud to have authored numerous articles featured in magazines or online publications.
And while I’m not a PR, I know what piques a journalist's interest in a press kit or release, whether for digital or print media.
The strength and unicity of my words lies in its freedom. My hand is guided solely by your needs—not by conventions or the dictates of an industry.
Novels, newspapers, memoirs, and biographies continue to fuel my passion for storytelling, my appreciation for the artistry of a well-turned phrase, and my delight in the richness of language. Alongside these literary companions, I draw inspiration from numerous artists and aesthetes. Each season, I actively participate in events and showcases from these creative industries (Paris Photo, Maison & Objet, etc.).
Etymology and symbolism are personal fascinations that resonate with my writing, imbuing your brand content and publications with a genuine, soulful dimension.
These cultural references blend with the exchanges I initiate with brands, creators, and artisans. Together, they continually enrich my lexicon of inspiration, allowing me to expand my narrative territory as I refine their editorial direction. Architects, photographers, publishing houses, gallerists, artisans, authors, and historians open my eyes to a world brimming with meaning. As a conduit for their inspirations and experiences, I channel this wealth into your projects, infusing them with depth and authenticity.
When creating a website, crafting relevant and engaging content is key. SEO-optimized web copywriting ensures your brand or agency gains greater visibility and a stronger reputation across the web and search engines. Well-crafted product descriptions and listings highlight the functional aesthetics of a furniture line or decorative objects, bringing their design and purpose to life.
Art brochures & catalogues writing
coming soon
AU SOLI GALLERY - Antiques Specialist
Press kits and press releases for exhibitions or launches, print and digital articles, interviews, and artist monograph reviews—all crafted to convey the vision of inspired creators, artisans, and artists to their audience.
Web editorials
coming soon
ARTSPER - Online art gallery
Web copywriting
coming soon
ARTYZ GENÈVE – Curated art rental for professionals
Culture & photography journalist – Print publications
coming soon
REVUE EPIC - Photo magazine
my star services for creators
Press articles & blogs
Whether your vision unfolds on the pages of a magazine or on a screen, my words will leave a lasting impression on your readers.
Press kits & press releases
Whether you're an artist preparing an exhibition or an entrepreneur launching a new design brand, a well-written press kit or press release will establish your reputation and brand awareness for the years to come.
Brand platform
In highly competitive markets like design, decoration, and lifestyle, where creativity knows no bounds, a strong, unique, and memorable brand identity is the key to long-term positioning and the foundation of impactful brand content.
ÉCLORE Framework
To spread your wings, you need to get back to the basics of your brand identity. ÉCLORE is the most comprehensive online training course available for finding your positioning, defining your brand identity and establishing your difference.
To champion contemporary artistic and artisanal creation, I collaborate with brands, media, artisans, and entrepreneurs in various ways. As a marketing specialist and former luxury training director, I also work with educational institutions and professional organizations, sharing my expertise in marketing, branding, and communication.
At the request of the GRETA CDMA (adult training in Creation, Design, and Fine Crafts), I teach students at the prestigious École Boulle and École Duperré in Paris. My role is to introduce students and career-changers to the nuances of marketing, equipping them with the tools to enhance the visibility and impact of their future creations.
