Justine Grosset : repenser la stratégie de marque pour un luxe en mutation Portrait publié sur Forbes France – Janvier 2026 Consultante en stratégie de marque, Justine Grosset repense les codes du luxe et de l’art de vivre en articulant identité, narration et expérience pour accompagner marques internationales et agences créatives dans leurs décisions. Un …
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GEO, AI, AI SEARCH... luxury at the dawn of a new internet Luxury is based on a simple and elusive principle: emotion. A legendary perfume, an iconic handbag, a watch handed down from generation to generation... all are distinguished by the story they tell. As much as the object itself, it's the words and images, physical or ...
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Brand anniversaries: how do luxury brands transform their heritage into a strategy for the future? Luxury is unique in that it is not afraid of time: it celebrates it. Behind the mentions since or est. under the logos, a brand's anniversary is more than just a date. It's a manifesto ...
The impact of collabs in luxury: 5 points to know 1. What is a collab? Collaboration, ubiquitous in luxury marketing, is based on the association of creative entities to co-create a product, or more rarely a service. It can involve brands joining forces, but also a partnership with an artist or a ...
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Luxury & hospitality: a fast-accelerating hybridization The opening of prestigious restaurants and hotels, designer cocktails and patisseries: luxury has never been more at home in its «home» appellation. As lifestyle propositions, luxury is expanding its territory, breaking away from its usual showcases and combining a new way of life with ...
Measuring the impact and performance of your marketing strategy: my advice for emerging brands and independent entrepreneurs Independent entrepreneurs and emerging brands often lack the hindsight to determine the effectiveness of their marketing and communications actions. Yet measuring performance for a more effective marketing strategy is both possible and essential. Well-established brands ...
My tips for building your brand platform 1 - Define your positioning Entrepreneurship is an ecosystem. Even though I'm guessing you're dying to work on your identity and what makes you different, I always start a brand platform by defining your positioning and benchmarking the competition. Then I ...
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When to create your brand platform? 4 key moments to define your brand identity Creating a brand platform allows you to clearly establish your brand identity and express your difference from your competitors. Building a brand platform is a time-consuming exercise. Gathering information on the subject is a ...
The Brand Platform: A Compass For Your Business What is a Brand Platform? Here's my definition of a brand platform: it's a tool for clearly expressing the elements that make up the identity of a brand, a company or an entrepreneur (known as personal branding). Whatever its size (start-up, ...
