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When to create a Brand Platform?
4 key moments to define your brand identity

Create a brand platform (brand platform allows you to’clearly establish your brand identity and’express your difference your competitors. Building a brand platform takes time. Gathering information on the subject is a first step, but to define a strong marketing and communication strategy you need to take action and apply these marketing concepts to your project to make the right decisions. It's legitimate for an entrepreneur to wonder about the right timing for creating a brand platform. I've identified 4 key moments for reflection.
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1 - Create your brand platform before launching your brand

You only get one chance to make a good first impression. A successful launch is not just about what you offer. Before you launch your brand or promote your services (as a freelancer or independent contractor, for example), it's important to think about how you're going to present yourself. positioning you wish to adopt. Take the time to determine what makes your project unique and different so that you can communicate it clearly..

Creating your brand platform before communicating on social networks or creating your website will ensure that you have a coherent marketing and communication strategy. You will send a clear, legible message from the moment you launch, you'll address the right target and use arguments that will inspire them. The time you devote to your brand platform is an investment that will save you time, money and energy. by getting off to a good start.

 

2 - Establish your brand platform after a few months or years of existence

Have you started out without a brand platform? Don't worry, you'll still have time to think about marketing when the time comes. You now know what works, and what your company lacks. It's also possible that you've already established a brand platform, but that the time has come to carry out a thorough rebranding.

Your positioning lack of clarity? Your value proposition does not differentiate you from your competitors? You lack the inspiration to feed your content strategy, You don't want to use your logo to post on social networks or publish blog articles? Does your logo no longer convey what you want it to? If these problems sound familiar, it's because’it's time to take stock of your brand identity.

Create or update at your brand platform will give new impetus to your project. It's a tool that follows the brand throughout its life, so it's a iterative work and something you can think about at any time.

 

3 - Formalize your brand platform at a pivotal moment

You're about to make a fund raising ? You looking for partners to start a business together? Do you want to resell your company ? Your brand is a valuable intangible capital for your company. It plays a full part in enhancing its value, The company's success is based on its ability to offer a complete range of products and services, both to investors and to the financial markets.

Your brand platform promotes successful fundraising by highlighting the unique place you occupy in your market and in the hearts and minds of your customers. You express your added value over your competitors and underline the your brand's narrative power. At a time when the mission-driven company is the new CSR Eldorado, it's never a bad idea to take stock of your brand identity and raison d'être.

 

4 - A strong employer brand with the brand platform

Taking stock of your brand identity doesn't just enable you to speak convincingly to your customers. The brand platform is a powerful tool for building your employer brand, for attract and for build loyalty for new talents.
The search for meaning in work, the development of telecommuting and the ease of entrepreneurship are transforming the relationship between the company and its employees, and redefining the future of work. From now on corporate culture, but also corporate values are essential criteria for candidates.
To recruit a work-study student, an intern or a manager: clearly communicating your company's vision, mission and values makes all the difference. These central elements of your brand platform will enable you to identify your future employees, to federate around your mission and work towards a shared vision. Shared beliefs and values forge your corporate culture and help you to attract and retain the most motivated employees right from the moment you write your job advert. An employee who shares your vision will be more innovative and committed.
«The best companies don't hire skilled people to motivate them, they hire motivated people and inspire them.» Simon Sinek
The brand platform is also a formidable onboarding tool. Your brand book is a reference document, a bible for integrating your employees, so that they are more quickly infused with your brand identity. Used well, the brand platform can improve corporate well-being and productivity.

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