My tips for building your brand platform 1 - Define your positioning Entrepreneurship is an ecosystem. Even though I'm guessing you're dying to work on your identity and what makes you different, I always start a brand platform by defining your positioning and benchmarking the competition. Then I ...
Construire votre plateforme de marque : définir votre positionnement Read More »
When to create your brand platform? 4 key moments to define your brand identity Creating a brand platform allows you to clearly establish your brand identity and express your difference from your competitors. Building a brand platform is a time-consuming exercise. Gathering information on the subject is a ...
The Brand Platform: A Compass For Your Business What is a Brand Platform? Here's my definition of a brand platform: it's a tool for clearly expressing the elements that make up the identity of a brand, a company or an entrepreneur (known as personal branding). Whatever its size (start-up, ...
Rooted and Committed Gastronomy Humanity as the main ingredient Under the bell, a transparent plate? For a long time in the shadows, cuisine is now taking center stage. In the 19th century, Grimod de la Reynière spoke of the «Art of Eating», while acknowledging the opacity and lack of recognition of this medium: «This art is not the same as ...
Une Gastronomie Enracinée et Engagée – L’humain comme Ingrédient Principal Read More »
Rooted, committed gastronomy Ritual tasting & culinary identities Gastronomy, the luxury of the times Luxury is usually synonymous with rarity. While contemporary chefs are now shaking things up, gastronomy has long focused exclusively on exceptional products, neglecting those deemed too simple and commonplace. In the 15th century, Rabelais in his Pantagruel salivated ...
Une Gastronomie Enracinée et Engagée – Dégustation Rituelle & Identités Culinaires Read More »
Une Gastronomie Enracinée et Engagée - Mets et mots au goût de l'Art - In 2010, French gastronomy joined UNESCO and is now protected as part of humanity's intangible cultural heritage. Since 2017, Neapolitan pizza has joined it. It may sound funny, but good food is serious business ...
Une Gastronomie Enracinée et Engagée – Mets & Mots au Goût de l’Art Read More »
Rooted and Committed Gastronomy Cooking in resonance with the tempo of nature As a prelude to this reading, I suggest you discover the first and second parts of this article, which place gastronomy in its cultural, societal and artistic context. Authenticity on the menu If ...
Une Gastronomie Enracinée et Engagée – Cuisiner en Résonance avec le Tempo de la Nature Read More »
Les Images Bien Léchées des Renards Gourmets Gastronomy awakens our senses by arousing much more than just taste. For us, Renards Gourmets, a talented creative duo with a sharp tongue, explores the visual as well as the cultural, historical and philosophical significance of our plates. On the menu? Baroque impressions, flavors of yesteryear, cinematic delights...
Interview – Les images bien léchées des Renards Gourmets Read More »
Le Bijou dans l'Égypte Antique - Why did you choose to specialize in Egyptology, and more specifically in the field of arts and crafts? I've been fascinated by ancient Egypt since I was in junior high school... I devoured a lot of novels and watched all the documentaries on TV. When I entered ...
Luxe & Spiritualité – Maryline Sellier, le Bijou Amulette Égyptien Read More »
