Brand anniversaries: how do luxury brands transform their heritage into a strategy for the future? Luxury is unique in that it is not afraid of time: it celebrates it. Behind the mentions since or est. under the logos, a brand's anniversary is more than just a date. It's a manifesto ...
My tips for building your brand platform 1 - Define your positioning Entrepreneurship is an ecosystem. Even though I'm guessing you're dying to work on your identity and what makes you different, I always start a brand platform by defining your positioning and benchmarking the competition. Then I ...
Construire votre plateforme de marque : définir votre positionnement Read More »
