Brutal embroidery
Brutale Broderie is a young French brand of unisex t-shirts and sweatshirts mischievously hand-embroidered by designer Pauline Malingrëy. Hand-embroidered with tapestry thread, these creations, limited to just 8 copies, have a unique, raw style, with an assumed imperfection.
Brand Identity
Definition of the brand's tone and identity, presentation of its creator, introduction of the concept and elements of difference.
Packaging strategy
Audit of current elements, benchmark & research, recommendations, simulations and prototypes for a unique, signature unboxing experience.
- Outdoor packaging
- Packaging / Tissue paper
- Customized Scotch, stickers
- Gift with purchase
Client Experience
Redefinition and advice on developing differentiating print elements in line with the brand's visual and narrative identity.
- Brand brochure
- Personalized word
- Maintenance tips
- Certificate of authenticity
- Elements of inspiration & social media push
