{"id":6947,"date":"2022-11-24T16:13:20","date_gmt":"2022-11-24T16:13:20","guid":{"rendered":"https:\/\/www.justinegrosset.com\/?p=6947"},"modified":"2022-11-24T16:34:06","modified_gmt":"2022-11-24T16:34:06","slug":"article-the-brand-platform-when","status":"publish","type":"post","link":"https:\/\/www.justinegrosset.com\/en\/article-the-brand-platform-when\/","title":{"rendered":"Quand cr\u00e9er votre plateforme de marque ?"},"content":{"rendered":"

When to create a Brand Platform?<\/span>
\n4 key moments to define your brand identity<\/span><\/h1>\n
<\/div>\n
Create a\u00a0brand platform<\/strong>\u00a0(brand platform<\/em>\u00a0allows you to\u2019clearly establish your brand identity<\/strong>\u00a0and\u2019express your difference<\/strong>\u00a0your competitors. Building a brand platform takes time. Gathering information on the subject is a first step, but to define a strong marketing and communication strategy you need to\u00a0take action and apply these marketing concepts to your project<\/strong> to make the right decisions.\u00a0<\/span>It's legitimate for an entrepreneur to wonder about the right timing for creating a brand platform. I've identified\u00a04 key moments for reflection.<\/strong><\/span><\/div>\n
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1 - Create your brand platform before launching your brand<\/span><\/h2>\n

You only get one chance to make a good first impression. A successful launch is not just about what you offer. Before you launch your brand or promote your services (as a freelancer or independent contractor, for example), it's important to think about how you're going to present yourself.\u00a0<\/span>positioning you wish to adopt<\/strong>.\u00a0<\/span>Take the time to determine what makes your project unique and different so that you can communicate it clearly.<\/strong>.<\/span><\/p>\n

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Creating your brand platform before communicating on social networks or creating your website will ensure that you have a\u00a0coherent marketing and communication strategy<\/strong>. You will send a\u00a0clear, legible message<\/strong>\u00a0from the moment you launch, you'll address the right target and use arguments that will inspire them.\u00a0The time you devote to your brand platform is an investment that will save you time, money and energy.<\/strong>\u00a0by getting off to a good start.<\/span><\/p>\n

 <\/p>\n<\/div>\n

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2 - Establish your brand platform after a few months or years of existence<\/span><\/h2>\n

Have you started out without a brand platform? Don't worry, you'll still have time to think about marketing when the time comes. You now know what works, and what your company lacks. It's also possible that you've already established a brand platform, but that the time has come to carry out a thorough\u00a0<\/span>rebranding<\/strong>.<\/span><\/p>\n<\/header>\n

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Your\u00a0positioning<\/strong>\u00a0lack of clarity? Your\u00a0value proposition<\/strong>\u00a0does not differentiate you from your competitors?\u00a0You lack the inspiration to feed your content strategy<\/strong>, You don't want to use your logo to post on social networks or publish blog articles? Does your logo no longer convey what you want it to? If these problems sound familiar, it's because\u2019it's time to take stock of your brand identity<\/strong>.<\/span><\/div>\n
<\/div>\n
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Create or update at\u00a0your brand platform will give new impetus to your project<\/strong>. It's a tool that follows the brand throughout its life, so it's a\u00a0iterative work<\/strong>\u00a0and something you can think about at any time.<\/span><\/p>\n

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3 - Formalize your brand platform at a pivotal moment<\/span><\/h2>\n

You're about to make a\u00a0<\/span>fund raising\u00a0<\/strong>? You\u00a0<\/span>looking for partners<\/strong>\u00a0to start a business together? Do you want to\u00a0<\/span>resell your company<\/strong>\u00a0? Your brand is a\u00a0<\/span>valuable intangible capital<\/strong>\u00a0for your company.\u00a0<\/span>It plays a full part in enhancing its value<\/strong>, The company's success is based on its ability to offer a complete range of products and services, both to investors and to the financial markets.<\/span><\/p>\n<\/header>\n

<\/div>\n

Your brand platform promotes successful fundraising by highlighting the unique place you occupy in your market and in the hearts and minds of your customers. You express your\u00a0added value over your competitors<\/strong>\u00a0and underline the\u00a0your brand's narrative power<\/strong>. At a time when the mission-driven company is the new CSR Eldorado, it's never a bad idea to take stock of your brand identity and raison d'\u00eatre.<\/span><\/span><\/p>\n

 <\/p>\n

4 - A strong employer brand with the brand platform<\/span><\/h2>\n
\n
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Taking stock of your brand identity doesn't just enable you to speak convincingly to your customers.\u00a0<\/span>The brand platform is a powerful tool for building your employer brand<\/strong>, for\u00a0<\/span>attract\u00a0<\/strong>and for\u00a0<\/span>build loyalty<\/strong>\u00a0for\u00a0<\/span>new talents<\/strong>.<\/span><\/header>\n
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The search for meaning in work, the development of telecommuting and the ease of entrepreneurship are transforming the relationship between the company and its employees, and redefining the future of work. From now on\u00a0corporate culture<\/strong>, but also\u00a0corporate values\u00a0<\/strong>are essential criteria for candidates.<\/span><\/div>\n
<\/div>\n
To recruit a work-study student, an intern or a manager:\u00a0clearly communicating your company's vision, mission and values makes all the difference<\/strong>. These central elements of your brand platform will enable you to identify your future employees, to\u00a0federate around your mission and work towards a shared vision<\/strong>. Shared beliefs and values forge your corporate culture and help you to attract and retain the most motivated employees right from the moment you write your job advert. An employee who shares your vision will be more innovative and committed.<\/span><\/div>\n
\n
\u00abThe best companies don't hire skilled people to motivate them, they hire motivated people and inspire them.\u00bb Simon Sinek<\/em><\/div>\n<\/blockquote>\n
The brand platform is also a\u00a0formidable onboarding tool<\/strong>. Your\u00a0brand book<\/strong>\u00a0is a reference document, a bible for integrating your employees, so that they are more quickly infused with your brand identity. Used well,\u00a0the brand platform can improve corporate well-being and productivity<\/strong>.<\/span><\/div>\n

<\/h4>\n

Did this article motivate you to create your brand platform?<\/span><\/strong><\/h4>\n<\/div>\n
\n

Take action with my SPARK method<\/a><\/strong><\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

When to create your brand platform? 4 key moments to define your brand identity Creating a brand platform allows you to clearly establish your brand identity and express your difference from your competitors. Building a brand platform is a time-consuming exercise. Gathering information on the subject is a ...<\/p>\n

Quand cr\u00e9er votre plateforme de marque ?<\/span> Read More »<\/a><\/p>","protected":false},"author":1,"featured_media":6948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[12],"tags":[],"aioseo_notices":[],"yoast_head":"\n4 moments cl\u00e9s pour cr\u00e9er sa plateforme de marque<\/title>\n<meta name=\"description\" content=\"Y a t-il un moment id\u00e9al pour cr\u00e9er sa plateforme de marque ? 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4 moments cl\u00e9s pour d\u00e9finir votre identit\u00e9 de marque Cr\u00e9er une\u00a0plateforme de marque\u00a0(brand platform\u00a0en anglais) permet d\u2019\u00e9tablir clairement l\u2019identit\u00e9 de votre marque\u00a0et d\u2019exprimer votre diff\u00e9rence\u00a0face \u00e0 vos concurrent\u00b7es. Construire sa plateforme de marque est un exercice qui prend du temps. Rassembler des informations sur le sujet est un…","_links":{"self":[{"href":"https:\/\/www.justinegrosset.com\/en\/wp-json\/wp\/v2\/posts\/6947"}],"collection":[{"href":"https:\/\/www.justinegrosset.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.justinegrosset.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.justinegrosset.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.justinegrosset.com\/en\/wp-json\/wp\/v2\/comments?post=6947"}],"version-history":[{"count":22,"href":"https:\/\/www.justinegrosset.com\/en\/wp-json\/wp\/v2\/posts\/6947\/revisions"}],"predecessor-version":[{"id":6973,"href":"https:\/\/www.justinegrosset.com\/en\/wp-json\/wp\/v2\/posts\/6947\/revisions\/6973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justinegrosset.com\/en\/wp-json\/wp\/v2\/media\/6948"}],"wp:attachment":[{"href":"https:\/\/www.justinegrosset.com\/en\/wp-json\/wp\/v2\/media?parent=6947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.justinegrosset.com\/en\/wp-json\/wp\/v2\/categories?post=6947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.justinegrosset.com\/en\/wp-json\/wp\/v2\/tags?post=6947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}