{"id":9216,"date":"2024-08-29T15:29:48","date_gmt":"2024-08-29T15:29:48","guid":{"rendered":"https:\/\/www.justinegrosset.com\/?page_id=9216"},"modified":"2026-06-10T09:18:53","modified_gmt":"2026-06-10T09:18:53","slug":"omnichannel-marketing-strategy","status":"publish","type":"page","link":"https:\/\/www.justinegrosset.com\/en\/omnichannel-marketing-strategy\/","title":{"rendered":"Marketing &amp; communication strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9216\" class=\"elementor elementor-9216\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f4f61f4 elementor-section-height-min-height elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"7f4f61f4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32edf104\" data-id=\"32edf104\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22df0760 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"22df0760\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Strat\u00e9gie marketing & communication omnicanale<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c12c40d elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"7c12c40d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6afe1e9c elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"6afe1e9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42013b56\" data-id=\"42013b56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-616067f6 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"616067f6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a7aec8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a7aec8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-19b30360\" data-id=\"19b30360\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c42df1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6c42df1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">CONSULTANTE EN STRAT\u00c9GIE MARKETING & COMMUNICATION \u2014 LUXE & ART DE VIVRE<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5653d3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d5653d3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une approche ancr\u00e9e dans l'identit\u00e9 de marque<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d38b7b5 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"6d38b7b5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28db5aff elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"28db5aff\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><span style=\"font-size: 12pt;\">Dans le luxe, une strat\u00e9gie marketing efficace ne part pas des canaux de communication. Elle part de <strong>la marque<\/strong>, de ce qu&rsquo;elle est, de ce qu&rsquo;elle porte, de ce qu&rsquo;elle veut faire vivre. <\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><span style=\"font-size: 12pt;\">Ce n&rsquo;est qu&rsquo;une fois ce socle pos\u00e9 qu&rsquo;on d\u00e9cide o\u00f9 communiquer, comment, avec quels mots et dans quel ordre.<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><span style=\"font-size: 12pt;\"><strong>Consultante en strat\u00e9gie marketing et communication freelance<\/strong> sp\u00e9cialis\u00e9e dans le <strong>luxe<\/strong> et l&rsquo;<strong>art de vivre<\/strong>, j&rsquo;accompagne les maisons, dirigeants et entrepreneurs dans la <strong>d\u00e9finition de leur strat\u00e9gie marketing omnicanale<\/strong> et la conception de leur <strong>plan de communication<\/strong>, en fran\u00e7ais et en anglais, depuis <strong>Paris<\/strong> et <strong>Gen\u00e8ve<\/strong>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7629982d elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7629982d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/contact\/\" target=\"_blank\" page=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons de votre strat\u00e9gie<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c10a75e elementor-widget elementor-widget-spacer\" data-id=\"c10a75e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8c5c7b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1b8c5c7b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce qui distingue une strat\u00e9gie de marque d'un plan de communication<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c04f1c9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c04f1c9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><span style=\"font-size: 12pt;\">Une agence de communication vous proposera des formats, des calendriers \u00e9ditoriaux. C&rsquo;est utile, mais ce n&rsquo;est pas suffisant si votre identit\u00e9 de marque n&rsquo;est pas clairement d\u00e9finie en amont.<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><span style=\"font-size: 12pt;\">Une agence vous livrera une strat\u00e9gie document\u00e9e, \u00e9labor\u00e9e par une \u00e9quipe pluridisciplinaire. C&rsquo;est structur\u00e9, mais souvent d\u00e9connect\u00e9 de la r\u00e9alit\u00e9 op\u00e9rationnelle d&rsquo;une maison \u00e0 taille humaine, et rarement pens\u00e9 depuis votre singularit\u00e9.<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><span style=\"font-size: 12pt;\">Mon approche est diff\u00e9rente. Je construis votre strat\u00e9gie marketing depuis votre identit\u00e9 de marque. Chaque recommandation de canal, de format ou d&rsquo;investissement s&rsquo;inscrit dans une logique d&rsquo;ensemble coh\u00e9rente avec qui vous \u00eates, ce que vous portez et o\u00f9 vous voulez aller.<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><span style=\"font-size: 12pt;\">C&rsquo;est cette lecture syst\u00e9mique, nourrie par des ann\u00e9es au sein des maisons de luxe les plus exigeantes, qui fonde chaque strat\u00e9gie que je con\u00e7ois.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-886be68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"886be68\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d25808b\" data-id=\"d25808b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40766459 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"40766459\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une strat\u00e9gie marketing construite en 3 temps<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec948fb elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ec948fb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt;\">Selon votre contexte, lancement, repositionnement, internationalisation ou croissance, j&rsquo;interviens sur tout ou partie de ces dispositifs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17b1b693 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17b1b693\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3498eb39\" data-id=\"3498eb39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb8f810 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fb8f810\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">1. ANALYSER<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dde93c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9dde93c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comprendre votre march\u00e9 et votre position<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996e2af elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"996e2af\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Benchmark et analyse concurrentielle approfondie, cartographie des acteurs de votre march\u00e9, identification des best practices sectorielles et des opportunit\u00e9s de positionnement. Veille des tendances luxe et micro-trends de vos march\u00e9s cibles. Cette phase analytique nourrit chaque d\u00e9cision strat\u00e9gique qui suit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2278702\" data-id=\"2278702\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99d03cd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"99d03cd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">2. D\u00c9FINIR<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f8f4e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"42f8f4e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Construire votre plan marketing omnicanal<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-384f915 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"384f915\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9finition de vos objectifs marketing \u00e0 court et long terme, identification de vos cibles &#8211; persona, et de leurs parcours, choix des leviers prioritaires selon vos ressources et votre positionnement. Construction d&rsquo;un plan marketing omnicanal structur\u00e9 \u2014 site web, r\u00e9seaux sociaux, presse, newsletters, influence, \u00e9v\u00e9nementiel, retail \u2014 chaque canal s\u00e9lectionn\u00e9 pour sa coh\u00e9rence avec votre identit\u00e9 de marque et sa contribution \u00e0 vos objectifs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7e5bb6b\" data-id=\"7e5bb6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e95b6c7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e95b6c7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">3. D\u00c9PLOYER<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c41b66f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c41b66f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Activer &amp; piloter votre strat\u00e9gie communication<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-251d2d8 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"251d2d8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9finition de votre territoire \u00e9ditorial, de votre lexique de marque, de votre tone of voice et de votre calendrier de communication. Plan de communication op\u00e9rationnel par canal. Strat\u00e9gie de contenus adapt\u00e9e aux audiences humaines, aux moteurs de recherche et aux environnements IA (SEO \/ GEO). Supervision des prestataires et suivi des indicateurs de performance (KPIs).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5efe7ecb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5efe7ecb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cb6d971\" data-id=\"7cb6d971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a8a123 elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"1a8a123\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c5739 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"09c5739\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Justine Grosset<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f90b3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d9f90b3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mon expertise au service de votre strat\u00e9gie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f985e6 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"8f985e6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/a-propos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00c0 Propos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7912b10 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7912b10\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ma compr\u00e9hension du marketing du luxe ne vient pas uniquement de la th\u00e9orie, elle vient du terrain. Des ann\u00e9es de fonctions marketing, produit et direction au sein de Chanel, The Kooples, IWC Schaffhausen et Chlo\u00e9 (groupe Richemont) m&rsquo;ont donn\u00e9 une lecture concr\u00e8te de ce que signifie d\u00e9ployer une strat\u00e9gie marketing dans une maison de luxe : arbitrer avec des ressources contraintes, aligner des \u00e9quipes internationales, faire vivre une identit\u00e9 de marque dans chaque point de contact.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Cette exp\u00e9rience nourrit directement ma mani\u00e8re de construire les strat\u00e9gies marketing que je con\u00e7ois pour mes clients \u2014 maisons ind\u00e9pendantes, entrepreneurs du luxe et de l&rsquo;art de vivre &#8211; hospitality et agences en recherche d&rsquo;expertise sectorielle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27f49ed1\" data-id=\"27f49ed1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a609114 elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"a609114\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe6e82 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ffe6e82\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1490\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/mockup.jpg\" class=\"attachment-full size-full wp-image-12125\" alt=\"Ipad figurant la lecture du portrait consacr\u00e9 \u00e0 JUSTINE GROSSET par Forbes France\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/mockup.jpg 1200w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/mockup-242x300.jpg 242w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/mockup-825x1024.jpg 825w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/mockup-768x954.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/mockup-10x12.jpg 10w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/mockup-350x435.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-699ce670 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"699ce670\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dans les m\u00e9dias<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e25042 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6e25042\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les \u00c9chos week-end : Les Pionniers de la Collab<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f561630 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f561630\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Interview\u00e9e par Les \u00c9chos Week-end (janvier 2025), j&rsquo;analyse le r\u00f4le des collaborations dans les strat\u00e9gies des maisons de luxe : comment les collabs \u00e9toffent l&rsquo;offre, \u00e9tendent le territoire de marque et renforcent la d\u00e9sirabilit\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ccfa43 elementor-align-right elementor-invisible elementor-widget elementor-widget-button\" data-id=\"5ccfa43\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.lesechos.fr\/weekend\/mode-beaute\/bijoux-dalaia-a-pharrell-williams-lart-de-la-collab-2146093\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">L'article en version digitale<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01ece8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d01ece8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Forbes France : Portrait<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f7cda elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a9f7cda\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Forbes France consacre un portrait \u00e0 ma vision du conseil strat\u00e9gique : une approche de la marque pens\u00e9e comme un syst\u00e8me, \u00e0 la crois\u00e9e de l&rsquo;identit\u00e9, de la narration et de l&rsquo;exp\u00e9rience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-909de05 elementor-align-right elementor-invisible elementor-widget elementor-widget-button\" data-id=\"909de05\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.forbes.fr\/mediasfrance\/justine-grosset-repenser-la-strategie-de-marque-pour-un-luxe-en-mutation\/\" target=\"_blank\" portrait=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire le portrait<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8129f07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8129f07\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-251795a\" data-id=\"251795a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-425aa89 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"425aa89\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cette offre s'adresse \u00e0 vous si\u2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18f1c1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18f1c1e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9958510\" data-id=\"9958510\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ff42f7 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4ff42f7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Vous lancez une marque ou un nouveau produit et voulez poser une strat\u00e9gie marketing solide avant d&rsquo;activer quoi que ce soit.<\/li><li>Votre communication existe mais manque de coh\u00e9rence \u2014 les canaux fonctionnent en silos, le discours varie selon les supports, l&rsquo;identit\u00e9 de marque se dilue.<\/li><li>Vous vous internationalisez et avez besoin d&rsquo;une strat\u00e9gie adapt\u00e9e aux march\u00e9s francophones et anglophones, con\u00e7ue par une consultante bilingue qui conna\u00eet les deux cultures.<\/li><li>Vous travaillez d\u00e9j\u00e0 avec des prestataires mais manquez d&rsquo;un regard strat\u00e9gique d&rsquo;ensemble pour coordonner leurs actions et maintenir la coh\u00e9rence de marque.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa3cfe5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa3cfe5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45ab46e\" data-id=\"45ab46e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-539acc1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"539acc1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cet accompagnement strat\u00e9gique s'inscrit dans un syst\u00e8me<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e78024 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7e78024\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Une strat\u00e9gie marketing omnicanale s&rsquo;articule naturellement avec les autres dimensions de votre projet de marque.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3639fba\" data-id=\"3639fba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50417c7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"50417c7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CMO Externalis\u00e9e<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1aa3d9 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b1aa3d9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Un pilotage continu de votre strat\u00e9gie marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0b354 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4a0b354\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/cmo\/\" target=\"_blank\" cmo=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">en savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f63fde elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"7f63fde\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0692b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4c0692b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Plateforme de marque<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f932de elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9f932de\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Le socle identitaire qui pr\u00e9c\u00e8de toute strat\u00e9gie.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d975b2 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2d975b2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/mes-services\/plateforme-de-marque\/\" target=\"_blank\" brand=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">en savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc3c5b elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"6bc3c5b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd653b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5cd653b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Direction \u00c9ditoriale<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65571f3 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"65571f3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Pour la conception &#8211; r\u00e9daction et la production de contenus qui d\u00e9ploient votre strat\u00e9gie.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209da52 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"209da52\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/mes-services\/\" target=\"_blank\" direction=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">en savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ebbc510 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ebbc510\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4835c75c\" data-id=\"4835c75c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12f8cf08 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"12f8cf08\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcb3f33 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5dcb3f33\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une strat\u00e9gie marketing m\u00e9rite d'\u00eatre construite depuis ce qui vous rend unique.\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8392e elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2d8392e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Partagez-moi le contexte de votre projet, stade de d\u00e9veloppement, march\u00e9 cible, enjeux du moment. Je reviens vers vous avec une premi\u00e8re lecture et une proposition d&rsquo;accompagnement adapt\u00e9e.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d38c762\" data-id=\"d38c762\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f55008 elementor-widget elementor-widget-shortcode\" data-id=\"7f55008\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><form id=\"forminator-module-9166\" class=\"forminator-custom-form forminator-custom-form-9166\" method=\"post\" data-forminator-render=\"0\" data-uid=\"6a3538e172923\"><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><\/form><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec4c2a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec4c2a3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61b030d5\" data-id=\"61b030d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a7b4fff elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"4a7b4fff\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-237d21c8\" data-id=\"237d21c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61fa5e15 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"61fa5e15\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">Justine Grosset<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d49810c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5d49810c\" data-element_type=\"widget\" id=\"faq\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour \u00e9changer sur votre projet et recevoir un devis personnalis\u00e9, faites-moi part de votre demande via ma page contact.<\/p><p>Vous pouvez \u00e9galement consulter <a href=\"https:\/\/www.justinegrosset.com\/f-a-q\/#faq\">ici<\/a> la F.A.Q pour trouver les r\u00e9ponses aux questions que vous vous posez peut-\u00eatre d\u00e9j\u00e0.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc72ce0 elementor-shape-circle e-grid-align-left elementor-widget__width-initial elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"3fc72ce0\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-shrink elementor-repeater-item-c6c00d9\" href=\"https:\/\/www.linkedin.com\/in\/justinegrossetbourbange\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-shrink elementor-repeater-item-50ee7b9\" href=\"https:\/\/www.instagram.com\/justinegrosset.b\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-animation-shrink elementor-repeater-item-8a2a061\" href=\"https:\/\/api.whatsapp.com\/message\/TQRA7FHKDBQLD1?autoload=1&#038;app_absent=0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d90004 elementor-align-left elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"3d90004\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie marketing &amp; communication omnicanale CONSULTANTE EN STRAT\u00c9GIE MARKETING &amp; COMMUNICATION \u2014 LUXE &amp; ART DE VIVRE Une approche ancr\u00e9e dans l&rsquo;identit\u00e9 de marque Dans le luxe, une strat\u00e9gie marketing efficace ne part pas des canaux de communication. Elle part de la marque, de ce qu&rsquo;elle est, de ce qu&rsquo;elle porte, de ce qu&rsquo;elle veut &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.justinegrosset.com\/en\/omnichannel-marketing-strategy\/\"> <span class=\"screen-reader-text\">Marketing &amp; communication strategy<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":12529,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strat\u00e9gie marketing &amp; communication luxe | Justine Grosset<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie marketing et plan de communication omnicanal pour les maisons de luxe. Analyse de march\u00e9, positionnement, strat\u00e9gie \u00e9ditoriale. Paris \u2014 Gen\u00e8ve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinegrosset.com\/en\/omnichannel-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie marketing &amp; communication luxe | Justine Grosset\" \/>\n<meta property=\"og:description\" content=\"Strat\u00e9gie marketing et plan de communication omnicanal pour les maisons de luxe. Analyse de march\u00e9, positionnement, strat\u00e9gie \u00e9ditoriale. 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