{"id":8055,"date":"2023-10-03T14:45:35","date_gmt":"2023-10-03T14:45:35","guid":{"rendered":"https:\/\/www.justinegrosset.com\/?page_id=8055"},"modified":"2026-09-21T07:45:49","modified_gmt":"2026-09-21T07:45:49","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/www.justinegrosset.com\/en\/brand-strategy\/","title":{"rendered":"Strat\u00e9gie de marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8055\" class=\"elementor elementor-8055\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14cddbe5 elementor-section-height-min-height elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"14cddbe5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2de78fc8\" data-id=\"2de78fc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50ce6404 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"50ce6404\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\">CONSULTANTE STRAT\u00c9GIE DE MARQUE & MARKETING<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb39701 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"6bb39701\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60f768b0 elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"60f768b0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5d40b\" data-id=\"d5d40b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e650ae7 elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"4e650ae7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-698e3894 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"698e3894\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4dbe09d2\" data-id=\"4dbe09d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63cbda51 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"63cbda51\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Structurer, Arbitrer, Piloter<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366abfb elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"366abfb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une approche syst\u00e9mique de la marque<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b796a5d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3b796a5d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Consultante en strat\u00e9gie de marque et marketing freelance, j&rsquo;accompagne depuis Paris et Gen\u00e8ve les marques et entrepreneurs du luxe et de l&rsquo;art de vivre dans la structuration de leur identit\u00e9, leur strat\u00e9gie de communication et leur d\u00e9ploiement \u00e9ditorial en fran\u00e7ais et en anglais. J&rsquo;interviens pour poser les fondations, d\u00e9finir les priorit\u00e9s et aligner identit\u00e9, discours et exp\u00e9rience en un syst\u00e8me coh\u00e9rent.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f6b765 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"33f6b765\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/contact\/\" page=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons de votre projet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d44fc6e elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"d44fc6e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-312b257\" data-id=\"312b257\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdb3cbf elementor-widget elementor-widget-image\" data-id=\"cdb3cbf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"729\" height=\"1024\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/03\/Justine-Grosset-consultante-branding-e1774972469407-729x1024.jpg\" class=\"attachment-large size-large wp-image-12410\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/03\/Justine-Grosset-consultante-branding-e1774972469407-729x1024.jpg 729w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/03\/Justine-Grosset-consultante-branding-e1774972469407-214x300.jpg 214w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/03\/Justine-Grosset-consultante-branding-e1774972469407-768x1079.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/03\/Justine-Grosset-consultante-branding-e1774972469407-1094x1536.jpg 1094w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/03\/Justine-Grosset-consultante-branding-e1774972469407-9x12.jpg 9w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/03\/Justine-Grosset-consultante-branding-e1774972469407-350x492.jpg 350w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/03\/Justine-Grosset-consultante-branding-e1774972469407.jpg 1127w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3b7dce\" data-id=\"c3b7dce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aad6ab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aad6ab9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-782fdba\" data-id=\"782fdba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0026592 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0026592\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une strat\u00e9gie de marque forte<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f5db9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"42f5db9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Dans un environnement satur\u00e9 de messages et de canaux, une strat\u00e9gie marketing efficace n&rsquo;est pas une question de volume. C&rsquo;est une question de coh\u00e9rence, de priorit\u00e9 et de justesse.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Une marque forte repose sur une vision claire, un positionnement assum\u00e9 et un r\u00e9cit coh\u00e9rent. Chaque d\u00e9cision de communication, chaque prise de parole, chaque exp\u00e9rience client s&rsquo;inscrit dans ce syst\u00e8me ou le fragilise.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">C&rsquo;est pourquoi j&rsquo;interviens toujours en partant du niveau strat\u00e9gique : comprendre l&rsquo;identit\u00e9, clarifier le positionnement, d\u00e9finir les priorit\u00e9s, avant toute activation ou mise en r\u00e9cit.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Mon approche transversale articule r\u00e9flexion strat\u00e9gique, plan d&rsquo;action op\u00e9rationnel et cr\u00e9ation de contenus, dans une logique omnicanale adapt\u00e9e \u00e0 la r\u00e9alit\u00e9 du luxe contemporain.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-95fe543 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95fe543\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5c1dcc7\" data-id=\"5c1dcc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc8f73c elementor-position-left elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"cc8f73c\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-window-minimize\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPourquoi clarifier votre branding marketing apporte visibilit\u00e9 et cr\u00e9dibilit\u00e9 ?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUne <b>marque forte <\/b>ne repose pas seulement sur un bon produit ou service. Une <b>vision claire<\/b>, un <b>positionnement assum\u00e9 <\/b>et un<b> r\u00e9cit unique et coh\u00e9rent<\/b> sont \u00e0 la source du succ\u00e8s.<br><br>\u00catre accompagn\u00e9\u00b7e par une <b>consultante marketing freelance<\/b> permet de <b>prendre du recul<\/b>, de <b>structurer vos id\u00e9es <\/b>et de <b>poser les bonnes bases<\/b> pour <b>aligner <\/b>chaque action de communication avec votre <b>identit\u00e9 de marque<\/b>. Travailler avec un consultant branding c\u2019est aussi un <b>gain de temps <\/b>: vous avancez plus vite, avec une <b>m\u00e9thode<\/b> et des <b>outils concrets <\/b>et pouvez vous consacrer \u00e0 votre expertise.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e20969 elementor-position-left elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"1e20969\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-window-minimize\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tQuand investir dans une strat\u00e9gie de marque pour se diff\u00e9rencier ?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tQue vous soyez en phase de <b>lancement<\/b>, de <b>repositionnement<\/b> (<b>rebranding<\/b>) ou de <b>croissance<\/b>, prendre le temps d<b>'\u00e9tablir ou d'actualiser sa strat\u00e9gie marketing<\/b> reste un levier de croissance essentiel.<br><br>Une strat\u00e9gie marketing, une plateforme de marque ou un plan de communication sont utiles :\n\u2013 lors d\u2019une <b>cr\u00e9ation de marque<\/b> ou d'un <b>lancement produit<\/b>\n\u2013 en cas de<b> refonte de votre identit\u00e9 de marque <\/b>ou de votre<b> site web<\/b>\n\u2013 si vous percevez un <b>manque de coh\u00e9rence ou de singularit\u00e9<\/b> dans vos prises de parole\n\u2013 pour <b>clarifier<\/b> et <b>professionnaliser<\/b> votre discours aupr\u00e8s de <b>cibles externes<\/b> (investisseurs, revendeurs, presse...).<br>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-164b1f53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"164b1f53\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fb693f9\" data-id=\"4fb693f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16563c58 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"16563c58\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">CMO as a service<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a61dd3d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6a61dd3d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Direction marketing externalis\u00e9e<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c783940 elementor-align-left elementor-mobile-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7c783940\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/plan-marketing-strategie-de-communication\/\" target=\"_blank\" strat=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">voir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc18d3 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1cc18d3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Vous avez une \u00e9quipe, des projets en cours, des d\u00e9cisions strat\u00e9giques \u00e0 prendre, mais pas encore un CMO (Chief Marketing Officer) \u00e0 temps plein, ou entreprenez seul\u00b7e et avez simplement besoin d&rsquo;un regard ext\u00e9rieur exp\u00e9riment\u00e9 pour avancer avec clart\u00e9.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">J&rsquo;interviens \u00e0 vos c\u00f4t\u00e9s, sur une base d&rsquo;heures ou jours d\u00e9finie ensemble : positionnement, arbitrages, cadrage d&rsquo;une nouvelle offre, pr\u00e9paration d&rsquo;un lancement, structuration d&rsquo;un plan marketing. Un accompagnement strat\u00e9gique dans la dur\u00e9e, \u00e0 l&rsquo;image d&rsquo;une consultante marketing senior int\u00e9gr\u00e9e \u00e0 votre \u00e9quipe dirigeante.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ce format s&rsquo;adresse aux maisons en phase de structuration, de repositionnement ou d&rsquo;internationalisation, qui recherchent une expertise marketing et branding de haut niveau sans les contraintes d&rsquo;un recrutement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd75b64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd75b64\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b771718\" data-id=\"b771718\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57a3be6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57a3be6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-73a36d68\" data-id=\"73a36d68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61bdf961 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"61bdf961\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Mes axes d'intervention strat\u00e9giques<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-115fead1 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"115fead1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb03333 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6eb03333\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Chaque offre est une dimension du m\u00eame syst\u00e8me. Selon votre contexte, votre stade de d\u00e9veloppement et vos enjeux, j&rsquo;interviens sur l&rsquo;une ou plusieurs de ces dimensions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-377bbb66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"377bbb66\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4b150810\" data-id=\"4b150810\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17a42d0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"17a42d0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Branding &amp; identit\u00e9 de marque<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550c96fb elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"550c96fb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plateforme de marque &amp; branding<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7efa2c03 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7efa2c03\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Poser les fondations de votre identit\u00e9 de marque : positionnement, vision, valeurs, tone of voice, storytelling ou territoire lexical. Le socle de toute strat\u00e9gie marketing durable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db45e2c elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6db45e2c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/mes-services\/identite-de-marque\/\" target=\"_blank\" identit=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9c0a670\" data-id=\"9c0a670\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbf7166 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fbf7166\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Marketing &amp; strat\u00e9gie de communication<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436b47d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"436b47d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plan marketing &amp; strat\u00e9gie omnicanale<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2004aec elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2004aec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9finir vos priorit\u00e9s et b\u00e2tir un plan d&rsquo;action structur\u00e9, adapt\u00e9 \u00e0 vos objectifs, votre march\u00e9 et vos ressources. Brand content, r\u00e9seaux sociaux, presse, newsletters, influence, \u00e9v\u00e9nementiel \u2014 chaque levier est strat\u00e9giquement analys\u00e9 et mis au service de votre identit\u00e9 de marque et de votre d\u00e9veloppement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec1f27 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4ec1f27\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/plan-marketing-strategie-de-communication\/\" target=\"_blank\" identit=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1177907\" data-id=\"1177907\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b19aebb elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b19aebb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">FORMATIOn branding<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0d911 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7e0d911\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Programme \u00c9CLORE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee77c8a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ee77c8a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Construire votre brand platform vous-m\u00eame, avec une m\u00e9thode professionnelle structur\u00e9e, des outils concrets et un accompagnement expert. La formation de r\u00e9f\u00e9rence la plus compl\u00e8te pour les entrepreneurs et marques ind\u00e9pendantes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f48a463 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"f48a463\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/formation-plateforme-de-marque\/\" target=\"_blank\" identit=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">d\u00e9couvrir<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0707b79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0707b79\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0f1231\" data-id=\"b0f1231\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63bf51a elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"63bf51a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad66fd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3ad66fd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">consultante en branding<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e86d3f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4e86d3f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plateforme de Marque<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55903f1 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"55903f1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3 mani\u00e8res de travailler ensemble<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3056bc6 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3056bc6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 quoi sert une <\/span><b>brand platform <\/b>? \u00c0 <b>clarifier votre ADN<\/b>, affirmer votre <b>diff\u00e9rence<\/b> et poser les <b>bases de votre strat\u00e9gie<\/b>.<\/p><p data-start=\"273\" data-end=\"591\">Derri\u00e8re chaque marque forte, il y a une <b>vision<\/b> claire, une <b>mission<\/b> assum\u00e9e, un <b>r\u00e9cit<\/b> coh\u00e9rent. Pourtant, il n\u2019est pas toujours \u00e9vident de <b>poser les bons mots sur ce qui vous distingue<\/b>, de formaliser ce qui vous anime, ni d\u2019aligner vos prises de parole sur tous les supports et canaux de communication. La plateforme de marque est l&rsquo;outil structurant qui formalise votre ADN, affirme votre diff\u00e9rence et pose les bases de votre strat\u00e9gie marketing et communication.<\/p><p data-start=\"273\" data-end=\"591\">Consultante en branding, je vous accompagne de trois mani\u00e8res selon votre contexte et vos ressources.<\/p><p data-start=\"593\" data-end=\"1048\">\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f98262d\" data-id=\"f98262d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fda731b elementor-vertical-align-top elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"fda731b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.justinegrosset.com\/e-shop-branding\/\" target=\"_blank\" >\n\t\t\t\t\t\t\t1. votre plateforme de marque cl\u00e9 en main\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tStrat\u00e9giste de marque exp\u00e9riment\u00e9e, je con\u00e7ois pour vous <b>votre plateforme de marque livr\u00e9e cl\u00e9 en main<\/b>. Je d\u00e9finis les <b>fondations de votre identit\u00e9 de marque<\/b>, identifie <b>votre diff\u00e9rence sur votre march\u00e9<\/b> et met en lumi\u00e8re les \u00e9l\u00e9ments cl\u00e9s de votre <b>storytelling<\/b> pour activer une communication puissante, qui vous ressemble vraiment. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f09def5 elementor-align-center animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"f09def5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/mes-services\/identite-de-marque\/\" target=\"_blank\" brand=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-173f9e0 elementor-vertical-align-top elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"173f9e0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.justinegrosset.com\/e-shop-branding\/\" target=\"_blank\" >\n\t\t\t\t\t\t\t2. Programme \u00c9CLORE MENTOR\u00c9\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<b>\u00c9CLORE<\/b> est votre<b> programme de formation <\/b>pour <b>cr\u00e9er votre brand platform <\/b>sans faire appel \u00e0 une agence ou un brand identity consultant.\nUn programme complet pour construire votre plateforme de marque avec mon accompagnement. Vid\u00e9os, templates, activit\u00e9s guid\u00e9es et sessions de mentorat avec Justine Grosset.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d52090f elementor-align-center animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"d52090f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/programme-eclore-mentore\/\" target=\"_blank\" formation=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">d\u00e9couvrir<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c046d45 elementor-vertical-align-top elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"c046d45\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.justinegrosset.com\/e-shop-branding\/\" target=\"_blank\" >\n\t\t\t\t\t\t\t3. Formation \u00c9CLORE autonome\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLa formation de r\u00e9f\u00e9rence pour cr\u00e9er votre brand platform de mani\u00e8re autonome. Vid\u00e9os approfondies, exercices d'application, conseils strat\u00e9giques et templates pr\u00eats \u00e0 l'emploi.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-735e668 elementor-align-center animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"735e668\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/eclore-autonomie-formation-en-ligne-plateforme-de-marque\/\" target=\"_blank\" modules=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LE programme<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62f16b85 elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"62f16b85\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29cf63ac\" data-id=\"29cf63ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bcf77c2 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"5bcf77c2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.justinegrosset.com\/creation-site-internet\/\" target=\"_blank\" cr=\"\" tabindex=\"-1\"><img decoding=\"async\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/elementor\/thumbs\/creation-site-internet5-r477a9ck0u6w6rrlevbsfly2j30hd2wixbquvp4qsg.jpg\" title=\"cr\u00e9ation site internet5\" alt=\"cr\u00e9ation site internet5\" class=\"elementor-animation-grow lazyload\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/elementor\/thumbs\/creation-site-internet5-r477a9ck0u6w6rrlevbsfly2j30hd2wixbquvp4qsg.jpg\" title=\"cr\u00e9ation site internet5\" alt=\"cr\u00e9ation site internet5\" class=\"elementor-animation-grow\" loading=\"lazy\" \/><\/noscript><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.justinegrosset.com\/creation-site-internet\/\" target=\"_blank\" cr=\"\">cr\u00e9ation et refonte de site internet<\/a><\/h3><p class=\"elementor-image-box-description\">Concevoir votre site comme un outil strat\u00e9gique au service de votre image de marque : audit, recherche s\u00e9mantique SEO\/GEO, direction artistique, contenus et mise en ligne, le tout  pens\u00e9 en coh\u00e9rence avec votre plateforme de marque.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a914aa elementor-position-left elementor-vertical-align-middle elementor-widget__width-initial elementor-widget elementor-widget-image-box\" data-id=\"21a914aa\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.justinegrosset.com\/experienceclient\/\" target=\"_blank\" formation=\"\" tabindex=\"-1\"><img decoding=\"async\" width=\"2560\" height=\"1707\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-scaled.jpg\" class=\"elementor-animation-grow attachment-full size-full wp-image-8198 lazyload\" alt=\"Boutique de luxe repr\u00e9sentant l&#039;activit\u00e9 de Justine Grosset consultante exp\u00e9rience client et formation pour le secteur luxe\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-scaled.jpg 2560w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-300x200.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-1024x683.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-768x512.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-1536x1024.jpg 1536w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-2048x1366.jpg 2048w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-350x233.jpg 350w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/elementor\/thumbs\/luxury-store-scaled-qta40okuzzlp1zw2rpsypxco85f1069ybtzkbz6080.jpg 600w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/><noscript><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-scaled.jpg\" class=\"elementor-animation-grow attachment-full size-full wp-image-8198\" alt=\"Boutique de luxe repr\u00e9sentant l&#039;activit\u00e9 de Justine Grosset consultante exp\u00e9rience client et formation pour le secteur luxe\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-scaled.jpg 2560w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-300x200.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-1024x683.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-768x512.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-1536x1024.jpg 1536w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-2048x1366.jpg 2048w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/luxury-store-350x233.jpg 350w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/11\/elementor\/thumbs\/luxury-store-scaled-qta40okuzzlp1zw2rpsypxco85f1069ybtzkbz6080.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/noscript><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.justinegrosset.com\/experienceclient\/\" target=\"_blank\" formation=\"\">Formation &amp; exp\u00e9rience client<\/a><\/h3><p class=\"elementor-image-box-description\">Ancienne Directrice de la formation et de l'exp\u00e9rience client au sein du groupe Richemont (IWC Schaffhausen, Chlo\u00e9) et de The Kooples, j'interviens pour structurer la connaissance marque, d\u00e9velopper vos modules de formation retail et aligner l'exp\u00e9rience v\u00e9cue par vos \u00e9quipes et vos clients avec votre identit\u00e9 de marque.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39db6237 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"39db6237\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.justinegrosset.com\/conferences-cours-masterclass\/\" target=\"_blank\" conf=\"\" tabindex=\"-1\"><img decoding=\"async\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/elementor\/thumbs\/JUSTINE-SOLO-SPEAKER-rlbriewoxas1w0hyz8w9x1xfj7i6at7h1oosqmqtgg.png\" title=\"Justine Grosset marketing speaker\" alt=\"Justine Grosset marketing speaker\" class=\"elementor-animation-grow lazyload\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/elementor\/thumbs\/JUSTINE-SOLO-SPEAKER-rlbriewoxas1w0hyz8w9x1xfj7i6at7h1oosqmqtgg.png\" title=\"Justine Grosset marketing speaker\" alt=\"Justine Grosset marketing speaker\" class=\"elementor-animation-grow\" loading=\"lazy\" \/><\/noscript><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.justinegrosset.com\/conferences-cours-masterclass\/\" target=\"_blank\" conf=\"\">Conf\u00e9rences, cours & masterclass<\/a><\/h3><p class=\"elementor-image-box-description\">Interventions en \u00e9cole, entreprise ou \u00e9v\u00e9nement sur les enjeux de strat\u00e9gie de marque, marketing du luxe et direction \u00e9ditoriale.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f8058e2\" data-id=\"f8058e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e8193db elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6e8193db\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00e9moignages clients<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-569897a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"569897a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2257e87\" data-id=\"2257e87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11336bb5 elementor-invisible elementor-widget elementor-widget-testimonial\" data-id=\"11336bb5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Justine, c'est d'abord une vraie comp\u00e9tence professionnelle dans l'\u00e9coute, l'analyse, la compr\u00e9hension et le r\u00e9sultat mais c'est aussi une rencontre. Pas seulement celle d'une personne empathique, agr\u00e9able et convaincante, mais celle d'une vraie professionnelle de la communication qui sait venir \u00e0 la rencontre de votre projet, de vos souhaits et de vos ambitions.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/www.justinegrosset.com\/olistic-the-label\/\">Priscilla Clinton<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/www.justinegrosset.com\/olistic-the-label\/\">Fondatrice - No Fur (Gen\u00e8ve)<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b9ec10\" data-id=\"7b9ec10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b7026a1 elementor-invisible elementor-widget elementor-widget-testimonial\" data-id=\"3b7026a1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Tout au long de cette aventure, Justine a \u00e9t\u00e9 \u00e0 mes c\u00f4t\u00e9s sans rel\u00e2che. Elle a su me donner de pr\u00e9cieux conseils, m'orienter dans les bonnes directions pour la\ncr\u00e9ation de ma plateforme de marque et du site. Elle a r\u00e9ussi \u00e0 retranscrire \u00e0 travers sa plume et sa sensibilit\u00e9 ce que je voulais \u00e9voquer pour ma marque, et a sublim\u00e9 mon histoire. Positive, douce et bienveillante, Justine est votre alli\u00e9e pour mettre en lumi\u00e8re ce qui compte pour vous!\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Aur\u00e9lie Diallo<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Fondatrice - Orel Parfums (Gen\u00e8ve)<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b197d35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b197d35\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41351ca8\" data-id=\"41351ca8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d167a76 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d167a76\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Votre marque n\u00e9cessite un cadrage strat\u00e9gique clair ?\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eabe6ea elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5eabe6ea\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ce formulaire s&rsquo;adresse aux marques, dirigeants et entrepreneurs pour qui la strat\u00e9gie de marque est un levier structurant. Chaque demande est \u00e9tudi\u00e9e avec attention.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-685540c1\" data-id=\"685540c1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a3f1954 elementor-widget elementor-widget-wp-widget-caldera_forms_widget\" data-id=\"4a3f1954\" data-element_type=\"widget\" data-widget_type=\"wp-widget-caldera_forms_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5> <\/h5><div class=\"caldera-grid\" id=\"caldera_form_1\" data-cf-ver=\"1.9.2\" data-cf-form-id=\"CF5f7200f697911\"><div id=\"caldera_notices_1\" data-spinner=\"https:\/\/www.justinegrosset.com\/wp-admin\/images\/spinner.gif\"><\/div><form data-instance=\"1\" class=\"CF5f7200f697911 caldera_forms_form cfajax-trigger\" method=\"POST\" enctype=\"multipart\/form-data\" id=\"CF5f7200f697911_1\" data-form-id=\"CF5f7200f697911\" aria-label=\"Contact\" data-target=\"#caldera_notices_1\" data-template=\"#cfajax_CF5f7200f697911-tmpl\" data-cfajax=\"CF5f7200f697911\" data-load-element=\"_parent\" data-load-class=\"cf_processing\" data-post-disable=\"0\" data-action=\"cf_process_ajax_submit\" data-request=\"https:\/\/www.justinegrosset.com\/en\/cf-api\/CF5f7200f697911\">\r\n<input type=\"hidden\" id=\"_cf_verify_CF5f7200f697911\" name=\"_cf_verify\" value=\"9ae4ee737f\"  data-nonce-time=\"1791681204\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/8055\" \/><div id=\"cf2-CF5f7200f697911_1\"><\/div><input type=\"hidden\" name=\"_cf_frm_id\" value=\"CF5f7200f697911\">\r\n<input type=\"hidden\" name=\"_cf_frm_ct\" value=\"1\">\r\n<input type=\"hidden\" name=\"cfajax\" value=\"CF5f7200f697911\">\r\n<input type=\"hidden\" name=\"_cf_cr_pst\" value=\"8055\">\r\n<div class=\"hide\" style=\"display:none; overflow:hidden;height:0;width:0;\">\r\n<label>Email<\/label><input type=\"text\" name=\"email\" value=\"\" autocomplete=\"off\">\r\n<\/div><div id=\"CF5f7200f697911_1-row-1\"  class=\"row  first_row\"><div  class=\"col-sm-12  single\"><div data-field-wrapper=\"fld_9970286\" class=\"form-group\" id=\"fld_9970286_1-wrap\">\r\n\t<label id=\"fld_9970286Label\" for=\"fld_9970286_1\" class=\"control-label\">Nom <span aria-hidden=\"true\" role=\"presentation\" class=\"field_required\" style=\"color:#ee0000;\">*<\/span><\/label>\r\n\t<div class=\"\">\r\n\t\t<input   required type=\"text\" data-field=\"fld_9970286\" class=\" form-control\" id=\"fld_9970286_1\" name=\"fld_9970286\" value=\"\" data-type=\"text\" aria-required=\"true\"   aria-labelledby=\"fld_9970286Label\" >\t\t\t<\/div>\r\n<\/div>\r\n<div data-field-wrapper=\"fld_8768091\" class=\"form-group\" id=\"fld_8768091_1-wrap\">\r\n\t<label id=\"fld_8768091Label\" for=\"fld_8768091_1\" class=\"control-label\">Pr\u00e9nom <span aria-hidden=\"true\" role=\"presentation\" class=\"field_required\" style=\"color:#ee0000;\">*<\/span><\/label>\r\n\t<div class=\"\">\r\n\t\t<input   required type=\"text\" data-field=\"fld_8768091\" class=\" form-control\" id=\"fld_8768091_1\" name=\"fld_8768091\" value=\"\" data-type=\"text\" aria-required=\"true\"   aria-labelledby=\"fld_8768091Label\" >\t\t\t<\/div>\r\n<\/div>\r\n<div data-field-wrapper=\"fld_6009157\" class=\"form-group\" id=\"fld_6009157_1-wrap\">\r\n\t<label id=\"fld_6009157Label\" for=\"fld_6009157_1\" class=\"control-label\">Email <span aria-hidden=\"true\" role=\"presentation\" class=\"field_required\" style=\"color:#ee0000;\">*<\/span><\/label>\r\n\t<div class=\"\">\r\n\t\t<input   required type=\"email\" data-field=\"fld_6009157\" class=\" form-control\" id=\"fld_6009157_1\" name=\"fld_6009157\" value=\"\" data-type=\"email\" aria-required=\"true\"   aria-labelledby=\"fld_6009157Label\" >\t\t\t<\/div>\r\n<\/div>\r\n<div data-field-wrapper=\"fld_3519346\" class=\"form-group\" id=\"fld_3519346_1-wrap\">\r\n\t<label id=\"fld_3519346Label\" for=\"fld_3519346_1\" class=\"control-label\">T\u00e9l\u00e9phone<\/label>\r\n\t<div class=\"\">\r\n\t\t<input  data-inputmask=\"'mask': '+99 99 999 9999'\"   type=\"phone\" data-field=\"fld_3519346\" class=\" form-control\" id=\"fld_3519346_1\" name=\"fld_3519346\" value=\"\" data-type=\"phone\"   aria-labelledby=\"fld_3519346Label\" >\t\t\t<\/div>\r\n<\/div>\r\n<div data-field-wrapper=\"fld_1518269\" class=\"form-group\" id=\"fld_1518269_1-wrap\">\r\n\t<label id=\"fld_1518269Label\" for=\"fld_1518269_1\" class=\"control-label\">Message<\/label>\r\n\t<div class=\"\">\r\n\t\t<textarea name=\"fld_1518269\" value=\"\" data-field=\"fld_1518269\" class=\"form-control\" id=\"fld_1518269_1\" rows=\"3\"    aria-labelledby=\"fld_1518269Label\" ><\/textarea>\n\t\t\t<\/div>\r\n<\/div>\r\n<div data-field-wrapper=\"fld_1045242\" class=\"form-group\" id=\"fld_1045242_1-wrap\">\r\n\t<label id=\"fld_1045242Label\" for=\"fld_1045242_1\" class=\"control-label\">Par quel(s) service(s) \u00eates-vous int\u00e9ress\u00e9\u00b7e? <span aria-hidden=\"true\" role=\"presentation\" class=\"field_required\" style=\"color:#ee0000;\">*<\/span><\/label>\r\n\t<div class=\"\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"checkbox\">\n\t\t\t\t\n                <label                         for=\"fld_1045242_1_opt1401847\"\n                >\n                            <input\n                                data-parsley-required=\"true\" data-parsley-group=\"fld_1045242_1\" data-parsley-multiple=\"fld_1045242_1\"                                type=\"checkbox\"\n                                data-label=\"Plateforme de marque \/ Strat\u00e9gie marketing\"\n                                data-field=\"fld_1045242\"\n                                id=\"fld_1045242_1_opt1401847\"\n                                class=\"fld_1045242_1 option-required\"\n                                name=\"fld_1045242[opt1401847]\"\n                                value=\"Plateforme de marque \/ Strat\u00e9gie marketing\"\n                                                                data-type=\"checkbox\"\n                                data-checkbox-field=\"fld_1045242_1\"\n                                                                data-calc-value=\"Plateforme de marque \/ Strat\u00e9gie marketing\"\n                            >\n                    Plateforme de marque \/ Strat\u00e9gie marketing                <\/label>\n\n                \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"checkbox\">\n\t\t\t\t\n                <label                         for=\"fld_1045242_1_opt1181293\"\n                >\n                            <input\n                                data-parsley-required=\"true\" data-parsley-group=\"fld_1045242_1\" data-parsley-multiple=\"fld_1045242_1\"                                type=\"checkbox\"\n                                data-label=\"Strat\u00e9gie formation \/ Exp\u00e9rience client\"\n                                data-field=\"fld_1045242\"\n                                id=\"fld_1045242_1_opt1181293\"\n                                class=\"fld_1045242_1 option-required\"\n                                name=\"fld_1045242[opt1181293]\"\n                                value=\"Strat\u00e9gie formation \/ Exp\u00e9rience client\"\n                                                                data-type=\"checkbox\"\n                                data-checkbox-field=\"fld_1045242_1\"\n                                                                data-calc-value=\"Strat\u00e9gie formation \/ Exp\u00e9rience client\"\n                            >\n                    Strat\u00e9gie formation \/ Exp\u00e9rience client                <\/label>\n\n                \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"checkbox\">\n\t\t\t\t\n                <label                         for=\"fld_1045242_1_opt3969810\"\n                >\n                            <input\n                                data-parsley-required=\"true\" data-parsley-group=\"fld_1045242_1\" data-parsley-multiple=\"fld_1045242_1\"                                type=\"checkbox\"\n                                data-label=\"Communiqu\u00e9 \/ Dossier de presse\"\n                                data-field=\"fld_1045242\"\n                                id=\"fld_1045242_1_opt3969810\"\n                                class=\"fld_1045242_1 option-required\"\n                                name=\"fld_1045242[opt3969810]\"\n                                value=\"Communiqu\u00e9 \/ Dossier de presse\"\n                                                                data-type=\"checkbox\"\n                                data-checkbox-field=\"fld_1045242_1\"\n                                                                data-calc-value=\"Communiqu\u00e9 \/ Dossier de presse\"\n                            >\n                    Communiqu\u00e9 \/ Dossier de presse                <\/label>\n\n                \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"checkbox\">\n\t\t\t\t\n                <label                         for=\"fld_1045242_1_opt396824\"\n                >\n                            <input\n                                data-parsley-required=\"true\" data-parsley-group=\"fld_1045242_1\" data-parsley-multiple=\"fld_1045242_1\"                                type=\"checkbox\"\n                                data-label=\"Contenus &amp; pages web\"\n                                data-field=\"fld_1045242\"\n                                id=\"fld_1045242_1_opt396824\"\n                                class=\"fld_1045242_1 option-required\"\n                                name=\"fld_1045242[opt396824]\"\n                                value=\"Contenus &amp; pages web\"\n                                                                data-type=\"checkbox\"\n                                data-checkbox-field=\"fld_1045242_1\"\n                                                                data-calc-value=\"Contenus &amp; pages web\"\n                            >\n                    Contenus & pages web                <\/label>\n\n                \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"checkbox\">\n\t\t\t\t\n                <label                         for=\"fld_1045242_1_opt4256052\"\n                >\n                            <input\n                                data-parsley-required=\"true\" data-parsley-group=\"fld_1045242_1\" data-parsley-multiple=\"fld_1045242_1\"                                type=\"checkbox\"\n                                data-label=\"Descriptifs e-commerce\"\n                                data-field=\"fld_1045242\"\n                                id=\"fld_1045242_1_opt4256052\"\n                                class=\"fld_1045242_1 option-required\"\n                                name=\"fld_1045242[opt4256052]\"\n                                value=\"Descriptifs e-commerce\"\n                                                                data-type=\"checkbox\"\n                                data-checkbox-field=\"fld_1045242_1\"\n                                                                data-calc-value=\"Descriptifs e-commerce\"\n                            >\n                    Descriptifs e-commerce                <\/label>\n\n                \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"checkbox\">\n\t\t\t\t\n                <label                         for=\"fld_1045242_1_opt3079503\"\n                >\n                            <input\n                                data-parsley-required=\"true\" data-parsley-group=\"fld_1045242_1\" data-parsley-multiple=\"fld_1045242_1\"                                type=\"checkbox\"\n                                data-label=\"Newsletters \/ Emailings\"\n                                data-field=\"fld_1045242\"\n                                id=\"fld_1045242_1_opt3079503\"\n                                class=\"fld_1045242_1 option-required\"\n                                name=\"fld_1045242[opt3079503]\"\n                                value=\"Newsletters \/ Emailings\"\n                                                                data-type=\"checkbox\"\n                                data-checkbox-field=\"fld_1045242_1\"\n                                                                data-calc-value=\"Newsletters \/ Emailings\"\n                            >\n                    Newsletters \/ Emailings                <\/label>\n\n                \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"checkbox\">\n\t\t\t\t\n                <label                         for=\"fld_1045242_1_opt1591451\"\n                >\n                            <input\n                                data-parsley-required=\"true\" data-parsley-group=\"fld_1045242_1\" data-parsley-multiple=\"fld_1045242_1\"                                type=\"checkbox\"\n                                data-label=\"Articles\"\n                                data-field=\"fld_1045242\"\n                                id=\"fld_1045242_1_opt1591451\"\n                                class=\"fld_1045242_1 option-required\"\n                                name=\"fld_1045242[opt1591451]\"\n                                value=\"Articles\"\n                                                                data-type=\"checkbox\"\n                                data-checkbox-field=\"fld_1045242_1\"\n                                                                data-calc-value=\"Articles\"\n                            >\n                    Articles                <\/label>\n\n                \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"checkbox\">\n\t\t\t\t\n                <label                         for=\"fld_1045242_1_opt1683530\"\n                >\n                            <input\n                                data-parsley-required=\"true\" data-parsley-group=\"fld_1045242_1\" data-parsley-multiple=\"fld_1045242_1\"                                type=\"checkbox\"\n                                data-label=\"Autre\"\n                                data-field=\"fld_1045242\"\n                                id=\"fld_1045242_1_opt1683530\"\n                                class=\"fld_1045242_1 option-required\"\n                                name=\"fld_1045242[opt1683530]\"\n                                value=\"Autre\"\n                                                                data-type=\"checkbox\"\n                                data-checkbox-field=\"fld_1045242_1\"\n                                                                data-calc-value=\"Autre\"\n                            >\n                    Autre                <\/label>\n\n                \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n<\/div>\r\n<div data-field-wrapper=\"fld_798166\" class=\"form-group\" id=\"fld_798166_1-wrap\">\r\n\t<label id=\"fld_798166Label\" for=\"fld_798166_1\" class=\"control-label\">Comment avez-vous connu mes services ?<\/label>\r\n\t<div class=\"\">\r\n\t\t<select name=\"fld_798166\" value=\"\" data-field=\"fld_798166\" class=\"form-control\" id=\"fld_798166_1\"    aria-labelledby=\"fld_798166Label\" >\n\t\t<option value=\"\"><\/option>\r\n\t\t\t\t\t<option value=\"Recherches internet\"  data-calc-value=\"Recherches internet\" >\n\t\t\t\t\t\tRecherches internet\t\t\t\t\t<\/option>\n\t\t\t\t\t\t\t\t\t\t<option value=\"Recommandations\"  data-calc-value=\"Recommandations\" >\n\t\t\t\t\t\tRecommandations\t\t\t\t\t<\/option>\n\t\t\t\t\t\t\t\t\t\t<option value=\"Instagram\"  data-calc-value=\"Instagram\" >\n\t\t\t\t\t\tInstagram\t\t\t\t\t<\/option>\n\t\t\t\t\t\t\t\t\t\t<option value=\"Linkedin\"  data-calc-value=\"Linkedin\" >\n\t\t\t\t\t\tLinkedin\t\t\t\t\t<\/option>\n\t\t\t\t\t\t\t\t\t\t<option value=\"Autre\"  data-calc-value=\"Autre\" >\n\t\t\t\t\t\tAutre\t\t\t\t\t<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t\t<\/div>\r\n<\/div>\r\n<\/div><\/div><div id=\"CF5f7200f697911_1-row-2\"  class=\"row  last_row\"><div  class=\"col-sm-12  single\"><div data-field-wrapper=\"fld_7908577\" class=\"form-group\" id=\"fld_7908577_1-wrap\">\r\n<div class=\"\">\r\n\t<input  class=\"btn btn-default\" type=\"submit\" name=\"fld_7908577\" id=\"fld_7908577_1\" value=\"Envoyer\" data-field=\"fld_7908577\"  >\n<\/div>\r\n<\/div>\r\n\t<input class=\"button_trigger_1\" type=\"hidden\" name=\"fld_7908577\" id=\"fld_7908577_1_btn\" value=\"\" data-field=\"fld_7908577\"  \/>\n<\/div><\/div><\/form>\r\n<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6477e355 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6477e355\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72ba8e57\" data-id=\"72ba8e57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61748f12 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"61748f12\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-10e7cb06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10e7cb06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-35807dfd elementor-invisible\" data-id=\"35807dfd\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-708bdc4e elementor-widget elementor-widget-accordion\" data-id=\"708bdc4e\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1881\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1881\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Quelle est la diff\u00e9rence entre identit\u00e9 de marque et strat\u00e9gie marketing ?<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div id=\"elementor-tab-content-1881\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1881\"><p data-start=\"635\" data-end=\"845\">L\u2019identit\u00e9 de marque (que je formalise pour vous dans la plateforme de marque) d\u00e9finit qui vous \u00eates : vos valeurs, votre vision, votre ton&#8230; La strat\u00e9gie marketing, elle, traduit cette identit\u00e9 p\u00e9renne en actions concr\u00e8tes pour atteindre vos publics et d\u00e9velopper votre notori\u00e9t\u00e9 \u00e0 plus ou moins long terme. Un plan de communication omnicanal fait partie des \u00e9l\u00e9ments fondateurs d&rsquo;une bonne strat\u00e9gie marketing et communication.<\/p><p data-start=\"847\" data-end=\"1065\">\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fac09d4 elementor-invisible\" data-id=\"fac09d4\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4de4a5a elementor-widget elementor-widget-accordion\" data-id=\"4de4a5a\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-8161\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-8161\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Quand est-il pr\u00e9f\u00e9rable de retravailler son branding ?<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div id=\"elementor-tab-content-8161\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-8161\"><p><span style=\"color: #000000; font-size: medium;\"><span style=\"caret-color: #000000;\">Un repositionnement de marque (rebranding) est souvent n\u00e9cessaire lors d\u2019une \u00e9tape cl\u00e9 : lancement d\u2019une nouvelle offre de services ou produits, internationalisation, fusion, ou tout simplement pour moderniser une image de marque qui ne vous correspond plus. C\u2019est un moment strat\u00e9gique pour renforcer la coh\u00e9rence et la visibilit\u00e9 de votre identit\u00e9 de marque. Je remarque que le cap des 2 \u00e0 3 \u00a0ans s&rsquo;accompagne d&rsquo;une professionnalisation d<\/span><\/span><span style=\"color: #000000;\">es jeunes marques ind\u00e9pendantes et du besoin de se faire accompagner par une professionnelle du marketing du luxe.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7daa0ded elementor-invisible\" data-id=\"7daa0ded\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa10d5b elementor-widget elementor-widget-accordion\" data-id=\"fa10d5b\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-2621\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2621\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Le branding est-il r\u00e9serv\u00e9 aux grandes maisons ?<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div id=\"elementor-tab-content-2621\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2621\"><p data-start=\"1067\" data-end=\"1262\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Absolument pas. Les jeunes marques ind\u00e9pendantes, les entrepreneurs freelances\u00a0comme les maisons \u00e9tablies peuvent tous b\u00e9n\u00e9ficier d\u2019une strat\u00e9gie de marque solide. \u00a0Pour les plus jeunes, comme les DNVB, c\u2019est un socle fondateur. Pour les autres, comme les maisons historiques du luxe, le <\/span>marketing est<span style=\"font-size: medium;\">\u00a0un moyen de renforcer leur h\u00e9ritage et de rester pertinentes dans un march\u00e9 en \u00e9volution. Branding et marketing ne se limitent d&rsquo;ailleurs pas au secteur du luxe.<\/span><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-0b5ae37 elementor-invisible\" data-id=\"0b5ae37\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-864086a elementor-widget elementor-widget-accordion\" data-id=\"864086a\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1401\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1401\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Qu'est-ce qu'une direction marketing externalis\u00e9e ?<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div id=\"elementor-tab-content-1401\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1401\"><p>Faire appel \u00e0 une consultante marketing freelance permet \u00e0 une marque d&rsquo;acc\u00e9der \u00e0 une expertise senior sans les contraintes d&rsquo;un recrutement. J&rsquo;interviens sur une base de jours ou heures d\u00e9finie, aux c\u00f4t\u00e9s de l&rsquo;\u00e9quipe dirigeante ou d&rsquo;entrepreneurs, pour cadrer la strat\u00e9gie, arbitrer les priorit\u00e9s et accompagner les d\u00e9cisions marketing et communication. Ce format convient particuli\u00e8rement aux maisons en phase de structuration, de repositionnement ou de lancement international.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-145d3797 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"145d3797\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ef46d6\" data-id=\"2ef46d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c4ccaeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c4ccaeb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54a11536\" data-id=\"54a11536\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a14e832 elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"3a14e832\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15748787\" data-id=\"15748787\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36dc5e12 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"36dc5e12\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">Justine Grosset<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692b82b1 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"692b82b1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour \u00e9changer sur votre projet et recevoir un devis personnalis\u00e9, faites-moi part de votre demande via ma page contact.<\/p><p>Vous pouvez \u00e9galement consulter <a href=\"https:\/\/www.justinegrosset.com\/f-a-q\/\">ici<\/a> la F.A.Q pour trouver les r\u00e9ponses aux questions que vous vous posez peut-\u00eatre d\u00e9j\u00e0.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b3a7b2 elementor-shape-circle e-grid-align-left elementor-widget__width-initial elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"25b3a7b2\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-shrink elementor-repeater-item-c6c00d9\" href=\"https:\/\/www.linkedin.com\/in\/justinegrossetbourbange\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-shrink elementor-repeater-item-50ee7b9\" href=\"https:\/\/www.instagram.com\/justinegrosset.b\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-animation-shrink elementor-repeater-item-8a2a061\" href=\"https:\/\/api.whatsapp.com\/message\/TQRA7FHKDBQLD1?autoload=1&#038;app_absent=0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193dc7e8 elementor-align-left elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"193dc7e8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CONSULTANTE STRAT\u00c9GIE DE MARQUE &#038; MARKETING Structurer, Arbitrer, Piloter Une approche syst\u00e9mique de la marque Consultante en strat\u00e9gie de marque et marketing freelance, j&rsquo;accompagne depuis Paris et Gen\u00e8ve les marques et entrepreneurs du luxe et de l&rsquo;art de vivre dans la structuration de leur identit\u00e9, leur strat\u00e9gie de communication et leur d\u00e9ploiement \u00e9ditorial en fran\u00e7ais &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.justinegrosset.com\/en\/brand-strategy\/\"> <span class=\"screen-reader-text\">Strat\u00e9gie de marque<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strat\u00e9gie de marque &amp; conseil marketing luxe | Justine Grosset<\/title>\n<meta name=\"description\" content=\"Conseil en strat\u00e9gie de marque luxe &amp; art de vivre. 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