{"id":7734,"date":"2023-06-14T08:30:41","date_gmt":"2023-06-14T08:30:41","guid":{"rendered":"https:\/\/www.justinegrosset.com\/?page_id=7734"},"modified":"2025-09-12T16:20:32","modified_gmt":"2025-09-12T16:20:32","slug":"monika-heiligmann","status":"publish","type":"page","link":"https:\/\/www.justinegrosset.com\/en\/monika-heiligmann\/","title":{"rendered":"Monika Heiligmann"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"7734\" class=\"elementor elementor-7734\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3015282f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3015282f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63f13278\" data-id=\"63f13278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d8cbfa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d8cbfa0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-15ad0d77\" data-id=\"15ad0d77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f615986 elementor-widget elementor-widget-heading\" data-id=\"3f615986\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Monika Heiligmann<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22342dce elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"22342dce\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31813269 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31813269\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ea57285\" data-id=\"7ea57285\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16e718a4 elementor-widget elementor-widget-text-editor\" data-id=\"16e718a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt;\">Luxury brand Monika Heiligmann offers treatments and care for the lips. The international brand is aimed at women seeking non-invasive lip care to enhance volume and definition. The brand's avant-garde beauty products are formulated with a synergy of natural active ingredients.<\/span><\/p><p><span style=\"font-size: 12pt;\">The lipcare MH collection comprises a range accessible to all, and a professional line reserved for aesthetic surgeons, clinics and beauty professionals.\u00a0<\/span><\/p><p><span style=\"text-decoration: underline;\"><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.monikaheiligmann.com\" target=\"_blank\" rel=\"noopener\">Discover the brand<\/a><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5df10a38\" data-id=\"5df10a38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39853de8 elementor-widget elementor-widget-spacer\" data-id=\"39853de8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4bce4d92\" data-id=\"4bce4d92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cc19016 elementor-widget elementor-widget-text-editor\" data-id=\"5cc19016\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt;\">Ruben and Monika, the founders of Monika Heiligmann, were in search of a luxury marketing consultant to guide them in the successful launch of their premium beauty brand. They entrusted me with the challenge of highlighting formulations born from advanced scientific research in collaboration with doctors and beauty professionals, while showcasing the brand\u2019s identity and desirability inspired by Paris, aimed at its private clientele.<\/span><\/p><ul><li><span style=\"font-size: 12pt;\">Market Benchmark (beauty, skincare, luxury industry)<\/span><\/li><li><span style=\"font-size: 12pt;\">Branding: Defining product names and naming the color range (EN\/FR)<\/span><\/li><li><span style=\"font-size: 12pt;\">Luxury Copywriting: crafting brand webpages (in English)<\/span><\/li><li><span style=\"font-size: 12pt;\">Product Landing Pages &amp; Sales Copy: creating compelling product pages and sales arguments (in English)<\/span><\/li><li><span style=\"font-size: 12pt;\">Client Brochure  (in English)<\/span><\/li><li><span style=\"font-size: 12pt;\">Editorial Elements for Product Packaging: developing packaging copy (EN\/FR)<\/span><\/li><li><span style=\"font-size: 12pt;\">Newsletters &amp; Welcome Emails: copywriting - tailored content for different audiences (B2C, B2B \u2013 in English)<\/span><\/li><\/ul><p><em><span style=\"text-align: start; font-size: medium;\">This project was created for the Monika Heiligmann cosmetics brand by Justine Grosset.<\/span><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68a9c5f5 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68a9c5f5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-373b768f\" data-id=\"373b768f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19b77d7c elementor-widget elementor-widget-spacer\" data-id=\"19b77d7c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93a6e17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93a6e17\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-190f453d\" data-id=\"190f453d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57ebeba0 elementor-widget elementor-widget-heading\" data-id=\"57ebeba0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Branding &amp; Naming<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43cc9a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43cc9a0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bd35e3f\" data-id=\"bd35e3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a9667b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a9667b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-49419df\" data-id=\"49419df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec7a687 elementor-widget elementor-widget-text-editor\" data-id=\"ec7a687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Successfully establishing a presence in the luxury beauty sector is a challenge for any emerging brand.\u00a0<\/p><p>Created by a foreign duo, the Monika Heiligmann brand is inspired by Paris and a typically French vision of beauty: the combination of elegance and a certain naturalness. As a French consultant based in Paris, I imagined a tone and taglines that emphasized this bias. Introducing the brand as a \u00abskincare workshop\u00bb and using French expressions not translated into English (\u00abavant-garde skincare\u00bb) underlines this.<\/p><p>As a freelance branding consultant for Monika Heiligmann, I was tasked with naming their lipcare treatments. I created evocative names in both English and French, designed to capture the products' benefits and sensorial appeal.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-65232c0 elementor-widget elementor-widget-image\" data-id=\"65232c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"990\" height=\"1479\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3671.jpg\" class=\"attachment-full size-full wp-image-7770\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3671.jpg 990w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3671-201x300.jpg 201w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3671-685x1024.jpg 685w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3671-768x1147.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3671-350x523.jpg 350w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-facc304\" data-id=\"facc304\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-930aaad elementor-widget elementor-widget-image\" data-id=\"930aaad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1920\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5.jpg\" class=\"attachment-full size-full wp-image-7765 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5.jpg 1080w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5-169x300.jpg 169w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5-576x1024.jpg 576w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5-768x1365.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5-864x1536.jpg 864w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5-350x622.jpg 350w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1920;\" \/><noscript><img decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5.jpg\" class=\"attachment-full size-full wp-image-7765\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5.jpg 1080w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5-169x300.jpg 169w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5-576x1024.jpg 576w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5-768x1365.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5-864x1536.jpg 864w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/5-350x622.jpg 350w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7811537 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7811537\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ccdedb2\" data-id=\"ccdedb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c1b88e elementor-widget elementor-widget-text-editor\" data-id=\"2c1b88e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To distinguish each reference of its \u00c9lixir de Volume, I defined poetic names for M.H, reflecting the French and Parisian touch of the brand aimed at an international clientele.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1127fac4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1127fac4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c2f7ad2\" data-id=\"4c2f7ad2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-278bafe9 elementor-widget elementor-widget-spacer\" data-id=\"278bafe9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1662a59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1662a59\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4569a6\" data-id=\"d4569a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32b8600 elementor-widget elementor-widget-heading\" data-id=\"32b8600\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Web Copywriting<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-374a7cf elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"374a7cf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4adee381\" data-id=\"4adee381\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6310fa3 elementor-widget elementor-widget-image\" data-id=\"6310fa3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1920\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1.jpg\" class=\"attachment-full size-full wp-image-7766 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1.jpg 1080w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1-169x300.jpg 169w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1-576x1024.jpg 576w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1-768x1365.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1-864x1536.jpg 864w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1-350x622.jpg 350w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1920;\" \/><noscript><img decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1.jpg\" class=\"attachment-full size-full wp-image-7766\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1.jpg 1080w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1-169x300.jpg 169w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1-576x1024.jpg 576w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1-768x1365.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1-864x1536.jpg 864w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/1-350x622.jpg 350w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1899895f\" data-id=\"1899895f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ef4b84e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ef4b84e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3c1d659\" data-id=\"3c1d659\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d75f8e2\" data-id=\"d75f8e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62f553bc elementor-widget elementor-widget-heading\" data-id=\"62f553bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Webpages<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cdc9f74 elementor-widget elementor-widget-text-editor\" data-id=\"1cdc9f74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is essential for a brand to present itself clearly and memorably to its audience. E-commerce webpages are not just for selling\u2014they serve as a platform to express your vision and build your brand reputation!<\/p><p>For the site's pages (such as the Home page and the About page), I've taken care to structure the editorial content in a clear and optimized way, using headings, sub-headings, paragraphs and quotations to attract the visitor's attention.<\/p><p>Founded by a team of scientists and built on advanced cosmetic research and patented formulations, the brand's communication reflects its professional expertise in beauty. The web copy conveys this authority while remaining accessible to a diverse audience of B2B and B2C customers, blending technical credibility with customer-centric storytelling.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d15eb22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d15eb22\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21bd09c1\" data-id=\"21bd09c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-379ebf6b elementor-widget elementor-widget-spacer\" data-id=\"379ebf6b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e3a3e4a elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e3a3e4a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5dd50133\" data-id=\"5dd50133\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62806cf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62806cf1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58c0f55d\" data-id=\"58c0f55d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d66c277\" data-id=\"2d66c277\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f386e81 elementor-widget elementor-widget-heading\" data-id=\"3f386e81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Poducts Landing Pages<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39aaacc4 elementor-widget elementor-widget-text-editor\" data-id=\"39aaacc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-style: normal;\">\u00a0<\/p><p>Monika Heiligmann develops\u00a0<span style=\"font-size: 16px; font-style: normal; font-weight: 600;\">for aesthetic clinics and doctors<\/span><span style=\"font-size: 16px; font-style: normal; font-weight: 600;\">\u00a0<\/span>non-invasive lip enhancement treatments and cosmetic care for a private clientele. For this copywriting assignment, I made sure to keep this dual targeting in mind.<\/p><p style=\"font-size: 16px; font-style: normal;\"><span style=\"font-size: 16px; font-style: normal;\">Rich in information\u2014covering ingredients and formulations, product benefits and effects, application techniques, and clinical trial results\u2014the product pages required careful structuring and selection of editorial elements to inspire trust and drive purchase decisions.<\/span><\/p><p>Both the website and product pages were written entirely and exclusively in English, ensuring precision and alignment with the brand's professional and international positioning.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e652de6 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6e652de6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.justinegrosset.com\/en\/my-services\/web-contents\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Luxury copywriting for your website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ffb5a16\" data-id=\"6ffb5a16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e99d8a1 elementor-widget elementor-widget-image\" data-id=\"6e99d8a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4.jpg\" class=\"attachment-full size-full wp-image-7769 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4.jpg 1080w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4-169x300.jpg 169w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4-576x1024.jpg 576w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4-768x1365.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4-864x1536.jpg 864w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4-350x622.jpg 350w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1920;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4.jpg\" class=\"attachment-full size-full wp-image-7769\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4.jpg 1080w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4-169x300.jpg 169w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4-576x1024.jpg 576w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4-768x1365.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4-864x1536.jpg 864w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/4-350x622.jpg 350w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d6d50e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d6d50e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3d7f79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3d7f79\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e9497a\" data-id=\"3e9497a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2d7f1d elementor-widget elementor-widget-spacer\" data-id=\"c2d7f1d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-226a9bfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"226a9bfa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-696c0c6\" data-id=\"696c0c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49db5338 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49db5338\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6409e7f0\" data-id=\"6409e7f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e07de5f elementor-widget elementor-widget-heading\" data-id=\"e07de5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Packaging<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238b656e elementor-widget elementor-widget-text-editor\" data-id=\"238b656e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-style: normal; font-weight: 600;\">For both e-commerce and physical retail brands, packaging deserves meticulous attention.\u00a0<\/p><p style=\"font-size: 16px; font-style: normal; font-weight: 600;\">Packaging and product boxes should not only spark desire and curiosity but also clearly communicate essential information about product use and application.<\/p><p style=\"font-size: 16px; font-style: normal; font-weight: 600;\">I carefully defined the key elements for the packaging of the brand's skincare products (including product cases and gift sets) to ensure cohesive branding and reinforce the luxury positioning of the brand. The elegant gift box and its brochure were showcased to journalists and influencers during the Cannes Film Festival, enhancing the luxury beauty brand\u2019s prestige and visibility.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6854bf4e elementor-widget elementor-widget-image\" data-id=\"6854bf4e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1437\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3E92A1166123-1.jpeg\" class=\"attachment-full size-full wp-image-7774 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3E92A1166123-1.jpeg 1170w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3E92A1166123-1-244x300.jpeg 244w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3E92A1166123-1-834x1024.jpeg 834w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3E92A1166123-1-768x943.jpeg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3E92A1166123-1-350x430.jpeg 350w\" data-sizes=\"(max-width: 1170px) 100vw, 1170px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1170px; --smush-placeholder-aspect-ratio: 1170\/1437;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1437\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3E92A1166123-1.jpeg\" class=\"attachment-full size-full wp-image-7774\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3E92A1166123-1.jpeg 1170w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3E92A1166123-1-244x300.jpeg 244w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3E92A1166123-1-834x1024.jpeg 834w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3E92A1166123-1-768x943.jpeg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_3E92A1166123-1-350x430.jpeg 350w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-509cb44f\" data-id=\"509cb44f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47662d2f elementor-widget elementor-widget-image\" data-id=\"47662d2f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n.jpg\" class=\"attachment-full size-full wp-image-7788 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n.jpg 1080w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n-169x300.jpg 169w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n-576x1024.jpg 576w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n-768x1365.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n-864x1536.jpg 864w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n-350x622.jpg 350w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1920;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n.jpg\" class=\"attachment-full size-full wp-image-7788\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n.jpg 1080w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n-169x300.jpg 169w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n-576x1024.jpg 576w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n-768x1365.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n-864x1536.jpg 864w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/352239061_1692682487823958_6559545145379167631_n-350x622.jpg 350w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8d940d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8d940d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1213883\" data-id=\"1213883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-833f90f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"833f90f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e42eb07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e42eb07\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef9d3bb\" data-id=\"ef9d3bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6746f42 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6746f42\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.justinegrosset.com\/en\/print-brochures\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More on print materials for DNVBs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08475d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08475d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d64995 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d64995\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8b50114\" data-id=\"8b50114\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d0a9fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d0a9fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c5d5957\" data-id=\"c5d5957\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6a0134b\" data-id=\"6a0134b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e17055 elementor-widget elementor-widget-heading\" data-id=\"1e17055\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client Brochure<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ed98e elementor-widget elementor-widget-text-editor\" data-id=\"27ed98e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p>To introduce its range of lip treatments and care products to both private clients and professionals, Monika Heiligmann entrusted me with the copywriting and creation of its brand brochure in English.<\/p><p>Distributed during trade shows and events or sent via email, this brochure is a key element in the brand's acquisition strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5038e55\" data-id=\"5038e55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd8062f elementor-widget elementor-widget-image\" data-id=\"cd8062f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1360\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_07C2B476B682-1.jpeg\" class=\"attachment-full size-full wp-image-7775 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_07C2B476B682-1.jpeg 1170w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_07C2B476B682-1-258x300.jpeg 258w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_07C2B476B682-1-881x1024.jpeg 881w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_07C2B476B682-1-768x893.jpeg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_07C2B476B682-1-350x407.jpeg 350w\" data-sizes=\"(max-width: 1170px) 100vw, 1170px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1170px; --smush-placeholder-aspect-ratio: 1170\/1360;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1360\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_07C2B476B682-1.jpeg\" class=\"attachment-full size-full wp-image-7775\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_07C2B476B682-1.jpeg 1170w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_07C2B476B682-1-258x300.jpeg 258w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_07C2B476B682-1-881x1024.jpeg 881w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_07C2B476B682-1-768x893.jpeg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/06\/IMG_07C2B476B682-1-350x407.jpeg 350w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fc5142 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fc5142\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0672f2\" data-id=\"f0672f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00718ce elementor-widget elementor-widget-image\" data-id=\"00718ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"929\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/08\/IMG_8555-3.jpg\" class=\"attachment-full size-full wp-image-9218 lazyload\" alt=\"Justine_Grosset_copywriter_luxe\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/08\/IMG_8555-3.jpg 506w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/08\/IMG_8555-3-163x300.jpg 163w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/08\/IMG_8555-3-350x643.jpg 350w\" data-sizes=\"(max-width: 506px) 100vw, 506px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 506px; --smush-placeholder-aspect-ratio: 506\/929;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"929\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/08\/IMG_8555-3.jpg\" class=\"attachment-full size-full wp-image-9218\" alt=\"Justine_Grosset_copywriter_luxe\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/08\/IMG_8555-3.jpg 506w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/08\/IMG_8555-3-163x300.jpg 163w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/08\/IMG_8555-3-350x643.jpg 350w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a08146b\" data-id=\"a08146b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fe51f13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe51f13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49b01f1\" data-id=\"49b01f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a5de9d0\" data-id=\"a5de9d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32fdf46 elementor-widget elementor-widget-heading\" data-id=\"32fdf46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Justine Grosset, bilingual luxury &amp; beauty editor <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-703a170 elementor-widget elementor-widget-text-editor\" data-id=\"703a170\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As a freelance marketing and communications consultant based in Paris and Geneva, I support luxury and lifestyle brands from the definition of their brand identity to the expression of this difference, including the training of their teams.\u00a0<\/p><p>Perfumes, make-up, skincare and cosmetics, as well as spas and wellness professionals, entrust me with their branding strategy and content creation.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-41de5efe elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"41de5efe\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.justinegrosset.com\/en\/about\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">About<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be0048c elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"be0048c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.justinegrosset.com\/en\/cosmetic-fragrances\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Beauty Portfolio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc0043a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc0043a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba26334\" data-id=\"4ba26334\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4008aa7d elementor-widget elementor-widget-heading\" data-id=\"4008aa7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Need to reveal the radiance of your beauty brand?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991a9a0 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"991a9a0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/www.justinegrosset.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meeting Inquiry<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Monika Heiligmann La marque au positionnement luxe Monika Heiligmann propose des traitements et soins pour les l\u00e8vres. La marque internationale s&rsquo;adresse aux femmes \u00e0 la recherche de soins non invasifs pour prendre soin de leurs l\u00e8vres et augmenter leur volume et d\u00e9finition. Avant-gardiste, la formulation des produits de beaut\u00e9 de la marque est bas\u00e9e sur &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.justinegrosset.com\/en\/monika-heiligmann\/\"> <span class=\"screen-reader-text\">Monika Heiligmann<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Copywriter &amp; branding luxe et beaut\u00e9 - projet Monika Heiligmann<\/title>\n<meta name=\"description\" content=\"Justine Grosset, consultante marketing et copywriter beaut\u00e9 \u00e0 Paris. 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