{"id":7569,"date":"2023-05-11T12:26:40","date_gmt":"2023-05-11T12:26:40","guid":{"rendered":"https:\/\/www.justinegrosset.com\/?page_id=7569"},"modified":"2026-03-19T08:55:22","modified_gmt":"2026-03-19T08:55:22","slug":"orel","status":"publish","type":"page","link":"https:\/\/www.justinegrosset.com\/en\/orel\/","title":{"rendered":"OREL"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"7569\" class=\"elementor elementor-7569\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1052a48c elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1052a48c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fbb9057\" data-id=\"5fbb9057\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-448a60be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"448a60be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ac80c28\" data-id=\"ac80c28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35d999ca elementor-widget elementor-widget-heading\" data-id=\"35d999ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Branding consultant | OREL GENEVA - FRAGRANCE<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e72357b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e72357b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fe35950 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fe35950\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-67f25b3d\" data-id=\"67f25b3d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68f82c5a elementor-widget elementor-widget-text-editor\" data-id=\"68f82c5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"translation-block\">OREL is a young niche perfumery brand based in Geneva. Rooted in the artistry of raw materials and bold fragrance compositions, OREL champions a return to perfumery defined by character and a lingering trail. The Swiss luxury brand offers exquisitely concentrated spirits of perfume, renowned for their powerful oriental notes.<\/p><p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"WdYUQQ\" style=\"font-size: 12pt;\">OREL is also a tribute to Mali, the founder's country of origin, and its rich traditions surrounding fragrance as a bridge between humanity and the divine.<\/span><\/p><p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/orel-geneve.ch\/home\" target=\"_blank\" rel=\"noopener\">Discover the brand<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de934b\" data-id=\"de934b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dbcac72 elementor-widget elementor-widget-spacer\" data-id=\"6dbcac72\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d24e644\" data-id=\"4d24e644\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38f19f52 elementor-widget elementor-widget-text-editor\" data-id=\"38f19f52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"translation-block\">Aur\u00e9lie Diallo, the visionary founder of OREL, entrusted me with supporting her fragrance brand launch. The project already had a compelling foundation: her personal story, the connection between fragrance and musicality, and a heartfelt homage to Mali's heritage.<\/p><p class=\"translation-block\">My role began with the creation of a comprehensive brand platform to refine OREL\u2019s identity and structure its storytelling. This distinctive brand identity was then brought to life through inspirational editorial content optimized for the website\u2019s SEO, ensuring resonance with its target audience. Finally, the brand\u2019s voice extended to packaging elements, harmonizing every detail with OREL\u2019s unique ethos.<\/p><ul><li class=\"translation-block\">Comprehensive Brand Platform: Benchmarking, positioning, and brand identity<\/li><li class=\"translation-block\">Definition of a narrative identity and editorial tone<\/li><li><span style=\"font-size: 12pt;\"><strong>Brand and product storytelling\u00a0<\/strong><\/span><\/li><li class=\"translation-block\">Website Copywriting: Home, About, Inspirations, and E-shop pages<\/li><li><span style=\"font-size: 12pt;\">Web pages, category descriptions, and e-commerce product editorials<\/span><\/li><li><span style=\"font-size: 12pt;\">Texts, headlines, subheadings, calls to action, and UX writing<\/span><\/li><li class=\"translation-block\">French version<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7754c92 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7754c92\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1b8325\" data-id=\"a1b8325\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1db42bbd elementor-widget elementor-widget-spacer\" data-id=\"1db42bbd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11a26dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11a26dd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e4b065a\" data-id=\"7e4b065a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f0f2d elementor-widget elementor-widget-heading\" data-id=\"2f0f2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand platform<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-183aee46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"183aee46\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-504e26e2\" data-id=\"504e26e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab6c17 elementor-widget elementor-widget-text-editor\" data-id=\"71ab6c17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"translation-block\">The Geneva-based perfume brand had a rich narrative territory from the outset. The challenge lay in crafting a clear and cohesive brand identity that synthesized its many inspirations and touchpoints: Malian heritage, unisex luxury niche perfumery, the interplay between music and fragrance, and the Swiss-made distinction.<\/p><p class=\"translation-block\">I began by working on the brand\u2019s positioning and conducted an in-depth competitive analysis of the niche perfume market in France and abroad. This was followed by defining the foundational concepts of the brand\u2019s identity (vision, mission, values, personality, promises, ideal client, manifesto, and founder story) to deliver a unique and distinctive brand platform for Aur\u00e9lie.<\/p><p><span class=\"WdYUQQ\">Once the brand identity had been defined and validated, I went on to create the <span style=\"text-decoration: underline;\">tone of voice definition<\/span> d'OREL, sa <span style=\"text-decoration: underline;\">lexical charter and editorial identity<\/span>.\u00a0<\/span><span style=\"font-size: 16px;\">The brand tagline, \"\u00a0<\/span><em style=\"font-size: 16px;\">tuning the notes<\/em>\u00a0\"Each fragrance is named after a traditional Malian instrument. I extended the poetry of this brand statement by writing <span style=\"text-decoration: underline;\">poetic texts<\/span> making the connection between perfumery and musicality.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f723aab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f723aab\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f01478a\" data-id=\"f01478a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff7c505 elementor-align-center elementor-mobile-align-center elementor-button-info elementor-widget elementor-widget-button\" data-id=\"ff7c505\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.justinegrosset.com\/en\/my-services\/brand-identity\/\" target=\"_blank\" formation=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Need a professional support to craft a meaningful brand narrative?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f27c64d elementor-widget elementor-widget-spacer\" data-id=\"f27c64d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c085e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c085e5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ca6b9b\" data-id=\"2ca6b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dae71ad elementor-widget elementor-widget-image\" data-id=\"dae71ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/astock-cover-1024x682.jpg\" class=\"attachment-large size-large wp-image-7588\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/astock-cover-1024x682.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/astock-cover-300x200.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/astock-cover-768x512.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/astock-cover-350x233.jpg 350w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/astock-cover.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d78edd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d78edd2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-400e48f5\" data-id=\"400e48f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fe0a32b elementor-widget elementor-widget-testimonial\" data-id=\"4fe0a32b\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Throughout this journey, Justine was always by my side. She offered invaluable advice and guided me in the right direction for the creation of my brand platform and website. She masterfully captured and elevated the essence of what I wanted to convey for my brand through her writing and sensitivity, beautifully enhancing my story. Positive, kind, and thoughtful, Justine is the star that shine a light on what matters most to you!\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Aur\u00e9lie<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Founder of OREL GENEVA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7eafa94f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eafa94f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6223f607\" data-id=\"6223f607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d16efd6 elementor-widget elementor-widget-spacer\" data-id=\"6d16efd6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2fcfae elementor-widget elementor-widget-heading\" data-id=\"6b2fcfae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website Copywriting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d6ee3c elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d6ee3c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1598dd65\" data-id=\"1598dd65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62e3726 elementor-widget elementor-widget-image\" data-id=\"62e3726\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"909\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/OREL.jpg\" class=\"attachment-full size-full wp-image-7592 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/OREL.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/OREL-300x195.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/OREL-1024x665.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/OREL-768x499.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/OREL-350x227.jpg 350w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/909;\" \/><noscript><img decoding=\"async\" width=\"1400\" height=\"909\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/OREL.jpg\" class=\"attachment-full size-full wp-image-7592\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/OREL.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/OREL-300x195.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/OREL-1024x665.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/OREL-768x499.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/OREL-350x227.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f95ce54\" data-id=\"3f95ce54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f217270 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f217270\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-10428603\" data-id=\"10428603\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68a41a7\" data-id=\"68a41a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ce78d elementor-widget elementor-widget-heading\" data-id=\"23ce78d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Homepage<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38becff7 elementor-widget elementor-widget-text-editor\" data-id=\"38becff7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your homepage is arguably the most important page on your website\u2014it serves as your brand's doorstep. For OREL, I collaborated with the web development team to create a minimalist and striking homepage that effectively introduces the brand while arousing curiosity and guiding visitors toward the online boutique.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02afaab elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02afaab\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99f82f0\" data-id=\"99f82f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a1f1c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a1f1c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49caaab\" data-id=\"49caaab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3741049\" data-id=\"3741049\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3816321 elementor-widget elementor-widget-heading\" data-id=\"3816321\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Inspiration page<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f68c5 elementor-widget elementor-widget-text-editor\" data-id=\"07f68c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This page is designed to inspire and immerse visitors in the brand\u2019s universe. From OREL\u2019s narrative identity and an introduction to its luxurious olfactory compositions to its commitment to traceability and excellence in craftsmanship, each element was thoughtfully crafted to reflect the essence of the Swiss luxury brand.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-daf4edc\" data-id=\"daf4edc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f439aa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f439aa4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b17733\" data-id=\"6b17733\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-572a8e9\" data-id=\"572a8e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea0fba0 elementor-widget elementor-widget-heading\" data-id=\"ea0fba0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Web Boutique<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c51bcf elementor-widget elementor-widget-text-editor\" data-id=\"2c51bcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For the Collection page, I wrote an editorial category text designed to enhance the web page's SEO while setting the tone for the brand's offerings.<\/p><p>Each fragrance is further highlighted with product descriptions tailored for conversion, spotlighting olfactory families, formulations, and the uniqueness of every scented creation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0884688 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0884688\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23881926 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23881926\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-441aca7b\" data-id=\"441aca7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2306c179 elementor-align-center elementor-mobile-align-center elementor-button-info elementor-widget elementor-widget-button\" data-id=\"2306c179\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.justinegrosset.com\/en\/my-services\/web-contents\/\" target=\"_blank\" cr=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Web copywritings 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d26caff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d26caff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2aceb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2aceb3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-364d5c7\" data-id=\"364d5c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28c7581 elementor-widget elementor-widget-spacer\" data-id=\"28c7581\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32faab7 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32faab7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ef83d0\" data-id=\"2ef83d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ffb9891 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffb9891\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ed77d6\" data-id=\"3ed77d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-064a146\" data-id=\"064a146\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2c3d45 elementor-widget elementor-widget-heading\" data-id=\"c2c3d45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About page<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acd5ab5 elementor-widget elementor-widget-text-editor\" data-id=\"acd5ab5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"translation-block\">OREL is not only a niche perfumery brand but also the culmination of Aur\u00e9lie\u2019s dreams and dedication. Introducing oneself as an entrepreneur and establishing credibility with humility is often a delicate balancing act. It\u2019s no surprise that many of my clients initially turn to my copywriting services for crafting their About page.<\/p><p>For OREL GENEVA, I sought to highlight the personal story of the founder and pay tribute to her Malian heritage. Naturally, this About page also connects with the brand\u2019s philosophy of perfume as a ritual. Application tips and the art of layering were seamlessly integrated, making this page a cornerstone for the brand\u2019s identity, its sensory identity and storytelling.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1afb49d\" data-id=\"1afb49d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28a19fb elementor-widget elementor-widget-image\" data-id=\"28a19fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"777\" height=\"1024\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/IMG_94478C764B95-1-777x1024.jpeg\" class=\"attachment-large size-large wp-image-7593 lazyload\" alt=\"Parfums de niche Gen\u00e8ve\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/IMG_94478C764B95-1-777x1024.jpeg 777w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/IMG_94478C764B95-1-228x300.jpeg 228w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/IMG_94478C764B95-1-768x1012.jpeg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/IMG_94478C764B95-1-350x461.jpeg 350w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/IMG_94478C764B95-1.jpeg 788w\" data-sizes=\"(max-width: 777px) 100vw, 777px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 777px; --smush-placeholder-aspect-ratio: 777\/1024;\" \/><noscript><img decoding=\"async\" width=\"777\" height=\"1024\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/IMG_94478C764B95-1-777x1024.jpeg\" class=\"attachment-large size-large wp-image-7593\" alt=\"Parfums de niche Gen\u00e8ve\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/IMG_94478C764B95-1-777x1024.jpeg 777w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/IMG_94478C764B95-1-228x300.jpeg 228w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/IMG_94478C764B95-1-768x1012.jpeg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/IMG_94478C764B95-1-350x461.jpeg 350w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/IMG_94478C764B95-1.jpeg 788w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12e1ad04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12e1ad04\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-607fc2be\" data-id=\"607fc2be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ea1caa4 elementor-widget elementor-widget-heading\" data-id=\"5ea1caa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to elevate your niche luxury brand and make a lasting impact?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60cc09e elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"60cc09e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/www.justinegrosset.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meeting Inquiry<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Consultante branding | OREL GEN\u00c8VE PARFUMs OREL est une jeune marque de parfumerie de niche \u00e9tablie \u00e0 Gen\u00e8ve. OREL pr\u00f4ne un retour \u00e0 une parfumerie de mati\u00e8res premi\u00e8res, \u00e0 des notes de caract\u00e8re pour s&rsquo;affirmer par son sillage. La maison de parfumerie suisse propose des esprits de parfum d&rsquo;une remarquable concentration.\u00a0Les parfums OREL se distinguent &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.justinegrosset.com\/en\/orel\/\"> <span class=\"screen-reader-text\">OREL<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strat\u00e9gie branding et luxury copywriting | OREL parfums<\/title>\n<meta name=\"description\" content=\"Copywriter pour le luxe et consultante branding, j&#039;\u00e9tablis la strat\u00e9gie marketing &amp; communication de marques de parfums de niche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinegrosset.com\/en\/orel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie branding et luxury copywriting | OREL parfums\" \/>\n<meta property=\"og:description\" content=\"Copywriter pour le luxe et consultante branding, j&#039;\u00e9tablis la strat\u00e9gie marketing &amp; 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